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A little look at the process behind creating a more defined brow 🤎

If you love a darker, more structured brow but feel like your natural brows are missing that little bit of shape and definition, this is exactly what we can work on.

With this client, we’re focusing on creating more structure, enhancing her natural brow shape and adding depth with a bespoke hybrid tint mix. The aim is to give her fuller-looking, more balanced brows with that darker, more defined finish she loves 🪄

From how I position the hairs during lamination to the mapping and tint choice, every detail is considered to get the best result for her brows.

It’s never just a case of doing the same treatment on everyone. The techniques, shape and colour are all tailored to you, helping you get the most out of your natural brows and a finish that suits your features and the look you want to achieve ✨

If you want to get a little more out of your natural brows, you can book your appointment using the link in my bio 🤍

📸 Content by @theedit.ne

#sunderlandbrows #sunderlandbrowlamination #browlaminationsunderland #browssunderland #browlamination

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✨ KINDA CHIC ✨

Beautiful brows, glossy nails, gorgeous hair and those little moments of relaxation… 🤎

Because at Sarella, it’s about more than just a treatment.

It’s the little details, the welcoming atmosphere, the time you take for yourself and that feeling when you leave looking and feeling your absolute best. ✨

From perfectly polished nails to beautifully defined brows, fresh hair and a little well-deserved pampering…

It’s not just beauty. It’s a whole vibe.

Effortlessly chic. Always Sarella. 🤎

✨ Hair | Nails | Brows | Beauty | Relaxation

📲 Book your little moment of luxury via BOOKSY.

#KindaChic #SarellaHairAndBeauty #SalonLife #HuddersfieldSalon #BeautySalon SelfCare HairAndBeauty

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Finally got my hands back on Daisy's brows for the prettiest hybrid lamination 🪄

We wanted something soft, sleek and natural, while matching her natural hair colour perfectly 🫶🏼

The hybrid dye also gives a little stain to the skin, which is great for filling in those little gaps and sparse areas and making the brows look that bit fuller. I love it when we want a bit more definition without going too heavy!

October and November availability is now live on my booking system, December and Christmas will be released on the 1st November 🎄🤍

Using @buffbrowz TGA Lite and @oko.uk_ Brown with the tiniest dot of black for that cool toned brunette 🤎

#browlaminationsunderland #lashliftsunderland #sunderlandbrows #sunderlandbeauty #sunderlandbrowlamination

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Downward-growing lashes ≠ bigger shield.

When working with downward-growing lashes, reaching straight for a dramatic shield can actually create a harsh grow-out, especially when the lashes are long.

For this set, I used the 3X XL Hybrid Shield to create enough space from the root, giving a softer, more seamless grow-out while still considering the length and direction of the natural lashes.

The goal wasn’t simply to create the biggest lift possible. It was to create a lift that works with the natural lash.

• Enough space from the root
• Soft, controlled lift
• No lashes hitting the brow bone
• No bending back into the crease as they grow out
• A result that looks beautiful throughout the full lash cycle

Remember: shield choice should be based on the natural lash - not the lift you’re trying to force.

Brows @buffbrowz TGA Lite 🩵
use code CHLOEHOWARDMUA for 15% off

Lashes @byelly.uk Liftee

#koreanlashlift #browlamination #lashlift #broweducation

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WHY DO BROW LAMINATIONS & LASH LIFTS LAST FOR WEEKS? 👀

It all comes down to the disulphide bonds within the hair.

The lifting/perm solution temporarily breaks down these bonds, allowing you to reshape and redirect the hair.

The neutralising stage then helps re-form those bonds in their new position which is what allows the brows or lashes to hold their new shape.

But remember, the result isn’t permanent. The hair continues through its natural growth cycle, so the effect gradually grows out.

Understanding the science behind the treatment helps you understand why processing times, hair condition and product choice matter so much. 🤍

Don’t just learn the steps. Learn WHY they work.

@buffbrowz TGA lite 🩵
@byelly.uk Liftee 💕

#brows #browsuk #browsbrowsbrows #koreanlashlift #browlamination

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At this point I think she just comes to waste my time 😂

“MY EYE IS ITCHY”
“MY EYE IS STINGING”
“MARLENE I CAN’T DO THIS” 😂😂😂

And just like that… appointment cancelled.

I could’ve done the whole lash lift in the time it took to explain why we DON’T TOUCH THE PRODUCTS 😭

#lvl #browtech #browartist #lancashire

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BROW LAMINATION X KOREAN LASH LIFT 🪄

First brows back after my @tonimcevoy upskill class and what a pretty set they are 😍

We used a hybrid stain to fill in and disguise the sparser front of one brow, just helping to bring the two brows into a little more balance for a perfect end result 🪄

Forever obsessed with how much a lami and lash lift opens up your face, literally magical ✨

Book your appointment online via the link in my bio 🤍

#sunderlandbrowlamination #sunderlandbrows #sunderlandbrowtech #browlaminationsunderland #sunderlandbeautytreatments

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The top reason why I never edit, airbrush or Facetune my client transformations is simple..

I believe in showing the TRUE result. 🤍

If my client has a little redness after waxing, I’m not going to edit it away.

Because waxing redness is completely normal. Everyone’s skin reacts differently, some clients may be a little pink immediately after, while others barely show any redness at all.

And I think it’s important to show that.

When you’re looking at brow transformations online, it’s easy to assume that every client leaves with perfectly smooth, untouched skin and zero redness.

That’s not always reality.

I want my work to show exactly what you can expect from a real brow appointment, beautiful brows, on real skin.

No filters. No airbrushing. No pretending. Just the actual result. ✨

Because real skin is normal. 🤍

#brows #browsuk #hybriddye #browwaxing #koreanlashlift

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There is SO much more to Hybrid Dye than just applying a tint. 👀

The prep.
The custom colouring.
Finding the products that actually work for you and your clients.

And honestly? It can be exhausting. 😵‍💫

Then you’ve got the formulas…

Cream dye?
Gel dye?
Liquid dye?

There are SO many amazing options in the brow industry, and the truth is it’s not a one-size-fits-all approach.

I have products in my kit that work beautifully for some clients.. and absolutely do NOT work for others.

That’s why I truly believe in having multiple options available in your kit. You need to understand what to reach for, when to use it and why.

And I already know what you’re thinking..

“But Chloe, I can’t afford to waste money trying every single product just to find out what’s actually good.” 👀

I’ve got you covered.

This is exactly the kind of thing we’re diving into inside The Brow Business Society, helping you make better product choices, understand your options and stop wasting money figuring it all out alone.

Because becoming a better brow tech isn’t just about learning another treatment.

It’s about understanding WHY you’re doing what you’re doing. 🤍🪐

The Brow Business Society is almost here…

Keep your eyes peeled. 👀

#brows #broweducation #broweducator #browbusiness #browbusinesssociety

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The Brow Business Society is almost ready… 🪐🤍✨

And I’m kicking things off with a FREE online masterclass:

THE BROW BUSINESS RESET

Want to know how I built a brow business that feels more organised, more profitable and — most importantly — more YOU?

I’m sharing the exact shifts I made in my business, from how I structured my offers and pricing to creating a business that actually works for me.

If you’re ready to stop feeling overwhelmed, second-guessing your business and wondering what you should be doing next… this is for you.

Sign-up link goes live TONIGHT at 9pm. 🪐

Set your reminder. You’re going to want to be there. 🤍✨

#browbusinesssociety #browbusiness #broweducation #browmasterclass

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BROW ARTISTS… we need to talk about how much we throw away 👀♻️

The beauty industry creates a HUGE amount of waste, and when you actually start looking at what goes in the bin after every single client… it’s quite shocking.

Cotton pads. Couch roll. Applicators. Gloves. Cling film. The list goes on.

I’m definitely not perfect, but I’ve been making a conscious effort to reduce my waste where I can and swap disposable products for reusable alternatives — without compromising on hygiene, obviously 🙌🏼

And this little thing has been a GAME CHANGER.

The reusable brow wrap from Buff Browz 🤎

Instead of using single-use wrap over the brows, I can clean and sanitise this properly and use it again and again.

Such a tiny change to your kit… but imagine how much disposable wrap that could save over a year?!

I’ve got 5 now 😂 because once you start using them, you genuinely don’t want to be without one.

Every brow artist needs one in their kit. FACT.

Small swaps. Less waste. Same beautiful brows. 🌍♻️

Would you make the switch? 👇🏼

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August Dump ☀️🌼🌸

1. Pretty Pearly girlys 🐚
2. Gorgeous treatment essentials @buffbrowz
3. Content days 📸
4. Lots of tummy time and first teeth 👶🏼
5. Gorgeous tools @labfactorpro @browspa.official_ @buffbrowz
6. Bookshops and coffees☕️ @chapter13books
7. Korean lash lift processing 🪄 @byelly.uk @bufflashes
8. Lamination must have 🤍 @buffbrowz
9. Most beautiful special edition books 📚 @maidenmotherandcroneltd
10. Dreamy lamination results ✨
11. Lazy cuddles 🎀

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