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Brown United, Inc.

@brownunited

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The Original Concert and Special Event Structure Supplier for every industry.
+1 800.44.BROWN | +1 626.357.1161
www.brownunited.com

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This is what happens when you bring together a Rockstar crew of misfits that do not know a job is too big. We put our heads down and forged through without blinking. It had a million reasons to not go right but the exact amount of reasons to go perfect. Cheers to @jesse_oneonefour for bringing me on, @whalefilm for bringing together this crazy build and to @lallyevents for believing in all of us to help see this through.

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An unforgettable build for our client @lallyevents, transforming over a million square feet of Oakland Arena and Coliseum grounds into a living, breathing experience for @block.xyz. Thousands of people. Endless moving parts. Pure precision.

Backed by expert teams and proven know-how, Whalefilm guides projects from concept through design, fabrication, and installation, delivering seamless execution, lasting client impact, and experiences guests never forget.

Huge thanks to every partner, fabricator, and freelancer who made it real — it truly took a village.

Partners & Collaborators:
Event Agency | @lallyevents
Venue | Oakland Arena & Coliseum
Lighting/AV/Production | @owlvisionllc
Design + Fabrication + PM | @whalefilm
Catering | @componereevents + @offthegrid
Beverage | @winemeatscheese
Tent + Rentals | @hensleyeventresources
Square Block Design | @nveexperienceagency

Fabrication:
@whalefilm | @brownunited | @vxdesignsolutions | @pinksparrow | @11thstworkshop | @square_la | @boovaradesigns | @alchemyschild

Graphics: @a3visual | @lovenoteslove | @redblissdesign | @inklingprint

Content: @whalefilm | @imperialproductions | @57thstreetmotionworks
Photo | @damionhamiltonphoto

Production Support:
Swag | @oaklandish + @arjsoiree
Vendor Meals | @pepita.catering
DMC & Logistics | @terramardmc
Hair & Makeup | @sherrielong
Activations | @makersbrandingstudio + @acsilkscreen
Registration | @vfairs
Florals | @flowerduetla
Equipment & Site Support | @unitedrentals_entertainment

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Put your lighters up for our MSS26 sponsors! 🔥 Thank you for your support! @prg.north.america @rworldreuse @greendiscogroup @brownunited

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Last weekend, we celebrated our first ever Neighborhood Social! 🎉

We had over 1,000 guests come out to support our rescue dogs. We made so many new friends and are overwhelmed by the support our community has shown us. Thank you to everyone who came out to enjoy the day, and a special thank you to our sponsors for making it possible!

@paulmitchell @jpmorgan @theouai @titosvodka @brighteventrentals @brownunited @pamelahornik

#wagsandwalks #losangelesevents #rescuedogs #adoptdontshop

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TODAY IS THE DAY! 💕 The blocks around our center have been transformed into an epic celebration… and it’s all to support rescue pups! Come out this afternoon to pet some puppies, shop our new merch, and even take your dog on a sledding ride with real snow!

🎟️ Tickets are available at the gate
📅 Today! Sunday, November 2nd
🕰️ 11:00 AM - 4:00 PM
📍 2236 Federal Avenue, Los Angeles, CA

Thank you to our sponsors for making this event possible:
@paulmitchell @titosvodka @theouai @justfoodfordogs @amazonfresh @jpmorgan @brighteventrentals @thewonderfulcompany @fullmoonpet @vitalpetlife @brownunited

#wagsandwalks #losangelesevents #rescuedogs #doglovers

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We’re less than 24 hours away from the Neighborhood Social and we’re sharing some tips to help you make the most of this special day! 🤍

1. Our new merch will be available for the first time so come prepared to shop!
2. Free parking will be at The Wonderful building, off of Butler Ave!
3. We will have so many amazing food options so be sure to come hungry!
4. This is a dog friendly event and we would love say hi to your pups!
5. Make sure to go to the corner of Olympic and Federal for sledding!

🎟️ Tickets are available at the link in bio and will be able to purchase at the gate
📅 Sunday, November 2nd
🕰️ 11:00 AM - 4:00 PM
📍 2236 Federal Avenue, Los Angeles, CA

Thank you to our sponsors for making this event possible:
@paulmitchell @titosvodka @theouai @justfoodfordogs @amazonfresh @jpmorgan @brighteventrentals @thewonderfulcompany @fullmoonpet @vitalpetlife @brownunited

#wagsandwalks #losangelesevents #rescuedogs #doglovers

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Our Neighborhood Social is less than a week away, and we’re celebrating with a very special GIVEAWAY! 🐶

We’re giving away 10 tickets (each with a +1!) to join us Sunday, November 2nd for an unforgettable day featuring activations from @flaire.company @chess_social @empress1908gin @nolook_art @sweatyoga @kogibbq @jessronagrooming @lacharcuteriebites by @latinafoodiela and so so many more!

The best part? Every single ticket, drink, and merch purchase helps save rescue dogs in need.

To Enter:
🐾 Follow @wagsandwalks
🐾 Tag a friend in the comments below
🐾 Share any of our recent Neighborhood Social reels to your story and tag us!

📅 Winners will be contacted first thing Friday morning (Friday, Oct. 31st 👻), so enter now for your chance to shop, play, and make a difference!

A very special thank you to our sponsors for making this event possible:
@paulmitchell @titosvodka @theouai @justfoodfordogs @amazonfresh @jpmorgan @brighteventrentals @thewonderfulcompany @fullmoonpet @vitalpetlife @brownunited

#WagsAndWalks #Neighborhoodsocial #Giveaway #RescueDogs #AdoptDontShop

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8,000 guests. 3 unforgettable days. 1 vision brought to life.
From massive structures to custom builds, we helped transform the Oakland Coliseum into a one-of-a-kind experience for @lallyevents & Block by Block 2025.
This is how corporate events become legendary. 💥
🎥 Watch till the end.

#hensleyeventresources #CorporateEvents #EventProduction
#ExperientialDesign #BrandExperience
#CorporateEventInspiration #EventGoals #BehindTheBuild #NextLevelEvents
#LargeScaleEvents #BayAreaEvents

Produced by @lallyevents
Design, Fabrication and Production Management @whalefilm
Venue: Oakland Coliseum & Arena
Lighting, AV & Production: @owlvisionllc
Structures and Custom Fabrication: @hensleyeventresources
Structural Build: @brownunited
Fabrication Partners:
@11thstworkshop · @vx_design_solutions_inc · @pinksparrow_ · @square_la · @boovaradesigns · @alchemyschild · @a3visual
Motion & Visuals: @57thstreetmotionworks @imperialproductions

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Whalefilm is proud to unveil BxB—a 16-block immersive build at the Oakland Coliseum. Designed, fabricated, and produced with precision at scale, this absolute monster activation represents our biggest step yet in creating environments where creativity and engineering meet.

Working hand-in-hand with our client Lally Events and end client Block, we transformed 1,000,000 square feet of parking lot into a living creative hub where 8,000+ employees and guests gathered to connect, collaborate, learn, laugh, and be entertained. From intimate meeting spaces to symposiums, team-building activities to massive activations, this was a city built for ideas, energy, and community.

And it all came together in just four months, from concept to showtime. The only way a project of this magnitude becomes reality is through the tireless dedication of passionate, talented professionals. Old friends, new partners, late nights, and relentless effort—it took everything, and the result was truly monumental.

A massive thank you to:

Lally Events for trusting us with this vision and leading its creative direction. @lallyevents

Block for being such a fearless, badass company and creating something unforgettable for your team. @block.xyz

Owl Vision for all their incredible lighting+AV+Prod. @owlvisionllc

Hensley for delivering massive infrastructure with speed and precision. @hensleyeventresources

Brown United for the incredible building Blocks that gave us our canvas. @brownunited

Our fabrication partners: @11thstworkshop, @vx_design_solutions_inc, @pinksparrow_, @square_la, @boovaradesigns, @alchemyschild, @a3visual among others.

And most importantly, our internal and external Whalefilm family who grabbed this beast by the horns and refused to let go. Far too many humans to tag! It’s projects like this that remind us why we do what we do: they’re not just builds but collaborations that forge friendships, stretch possibilities and project all of our firms forward.

Together, we built something bigger than the sum of its parts: a city of ideas, a showcase of craft and a moment that none of us, nor any guests will ever forget.

📹 x @57thstreetmotionworks @imperialproductions

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THE VILLAGE by CACTUS JACK
produced by @indigoprojects

@cactusjack @travisscott

ep @hillgs
production @shanalyne @stevieecarrillo @fiestaflores @eluhvated @jason.3
+ @shucksihadablackberry @sidzub101 @livhscott
creative @nucalifornia @sub.global @trvsbrthrs @100br
technical production @traskhouse
lighting @voltlites
audio @creative_technology
+ @dbprojects_llc @brownunited @ipmecontainers

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