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Built by Threads

@builtbythreads

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🇮🇳 Made in India
✨ Founder @thegraylioness
🤎 Building 37+ Brands (Globally)
🙌🏻 Private Couture Appointments: +919205042620
🌎 Shipping Worldwide
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I thought being a brand owner meant creative meetings, big ideas, and sipping coffee while the team handled things. 😴
Reality check: I am the team. I’m the salesperson replying to DMs like my life depends on it, the designer tweaking tiny details no one will notice, the accountant doing math I never signed up for, the intern running errands for myself, and the customer support apologising for delays I caused. 🙆🏻‍♀️
Building a brand teaches you one thing really fast before the success comes the chaos, the learning, the late nights, and wearing a hundred hats at once.🤎 . . . . . . . . . . . . . . . [business owner, entrepreneur life, startup reality, small business owner, brand owner, founder life, solopreneur, one person business, behind the scenes, hustle culture, building in public, startup journey, creative entrepreneur, business reels, instagram for business, women in business, boss life, side hustle, work in progress, brand building, late nights early mornings, dream to reality, real entrepreneurship, business motivation, small business india, founder struggles]
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Meet the newest and furriest member of the style squad fashion advice now comes with tail wags! 🐶✨❤️💫 - FashionAssistant #DogInStudio #PetInfluencer #StudioVibes #DogLover #FashionReel #BehindTheScenes #CreativeStudio #PetStyle #FashionDog #ReelOfTheDay
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Running a fashion business is not as glamorous as it sounds. 🫠 5 important things that nobody tells you about running a fashion brand/business. 1. You’ll design less than you think and manage more than you’re ready for. Running a brand means you’re a full-time problem solver - chasing suppliers, managing orders, fixing delays. Creativity is just a slice of the pie. 2. Your first drop won’t sell out and that doesn’t mean you failed. Real brands are built, not hyped. Slow sales don’t mean you’re not talented, they mean you’re learning the game. 3. Sampling will test your patience and your pockets. The fabric will be wrong. The fit won’t work. You’ll make the same piece 5 times before it feels right that’s the cost of quality. 4. Not everyone will support you, even the people you thought would. Focus on attracting your real audience, not convincing the wrong one. Your real audience will find you if you keep showing up. 5. You ’ll want to quit… often. The pressure is real. Some days you’ll question everything. But when that one piece finally sells, when someone tags you, when a stranger says “I love this” , it reminds you exactly why you started. All the best to all, who are working really hard everyday to make it happen and keep going, the wins hit different, and they’re worth every breakdown ✨🌻💫 . . . . . . . . . . #fashion #business #lifestyle #fashionbrand #keephustling #FashionBusiness #StartYourBrand #FashionStartup #FashionEntrepreneur #FashionBrandTips #BuildYourBrand #StartABrand #FashionIndustryTips #SmallBusinessOwner #FashionMarketing #BrandBuilding #EntrepreneurLife #StartupTips #FashionBiz101 #ReelToReal #instagram #explore [Fashion business, Brand identity, Target audience, Market research, Business plan, Fashion marketing, Product development, Pricing strategy, Branding, Social media strategy, Fashion niche, Manufacturing, strategy]
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