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Burk Blasius

@burkblasius

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larping (verb): pretending to be or portray someone/something you’re not

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Q4 Is Coming. Your Audience Should Be Ready?

Q4 is coming. And if you’re planning to run ads during the holiday season, I wouldn’t wait until people are already buying to start building your audience.

I’ve seen businesses do this before.

They wait.

Then suddenly Q4 arrives.

The offer is ready.
The website is ready.
The ad budget is ready.

So they launch their ads...

But the audience?

They’re starting from zero.

That’s where things can get difficult.

Before you expect consistent results from Meta Ads, you may need time to test different audiences, creatives, messaging and offers.

And you need time to learn what actually gets your ideal customers to stop, click, engage and eventually convert.

That’s why I look at audience building differently.

You don't build an audience because you need it today.
You build it because you're going to need it tomorrow.

If you're a US business preparing for Q4, now is a good time to think about:

→ Who exactly do I want to reach?
→ What content gets their attention?
→ Which offers make them engage?
→ Can I build engagement before pushing for the sale?
→ Is my tracking ready?
→ Is my website ready to convert the traffic?

Because when the buying season gets busy, you don't want to be figuring out your audience at the same time you're trying to sell to them.

Prepare the audience now.
Test the strategy now.
Learn what works now.

Then when Q4 demand picks up, you're not starting from scratch.

The best time to build your audience is before you need it.

Are you already building your Q4 audience, or are you waiting until the buying season starts?

#MarketingStrategy #Q4Marketing #HolidayMarketing #USBusiness #SmallBusinessMarketing #BrowardCounty #Broward #thingstodoinfortlauderdale #thingstodoinboyntonbeach #lasolas #LuxuryInteriors #SouthFloridaHomes #MiamiDesign #FortLauderdaleDesign #BrowardCounty #SouthFloridaDesign

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lyfestyle🪐

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🙏🤼‍♀️❤️

Please let me know if any of y'all ever have any prayer requests!

Also, if any of y'all would like to be on my IMPACT prayer list, check out my pinned post!

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Unemployment maxxing

#wokeupinanewbugatti #spiderman

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Celebrated another year of Jackrabbit wrestling and handed out some hardware at Saturday's team banquet!

Most Outstanding Freshman: Cale Seaton
11th Man: Jared Thiry
Tough Jack: Brock Fettig
Most Falls: Micah Hach
Most Improved Wrestler: Brady Roark
Academic Award: Burk Blasius
Coaches Award: Julian Tagg
Justin Sell Leadership Award: Cael Swensen
Most Valuable Wrestler: Moses Espinoza-Owens

#GetJacked x #GoJacks🐰 Team photo of wrestlers standing in front of a blue background that reads "Where Loyalty Lives"

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Original copy 🎞️

#drake #littleceasars #wokeupinanewbugatti

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Good times🇩🇴

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🙏🤼‍♀️❤️

It's transfer portal season. I've been trying to keep up, but I apologize for any mistakes I make.

Please let me know if any of y'all ever have any prayer requests!

Also, if any of y'all would like to be on my IMPACT prayer list, check out my pinned post!

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Collecting moments, not things🏝️

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time well wasted ☀️

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The less I know the better 🫠

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