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YONEX COFFEE HOUSE Nolita, NYC 2026 @eventure.nyc
@by.counterpart

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Straight out of the oven.

Here’s a peek at our teams attacking one of our most tedious jobs yet. From our production team, cracking the cuts and prepping the files. To our fabrication team, piecing it together as they seamlessly do.

One of our latest collaborations with @by.counterpart and @vaselinebrand .

#nyc #visualmarketing #fabrication #installationart #creativestudio

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YONEX COFFEE HOUSE Nolita, NYC 2026

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Our brushed stainless steel floor sign stand in full display at Zero Click NY 2026 🗽

Production @by.counterpart brushed stainless steel floor sign stand

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Super cool project fabricated for @by.counterpart

This unit was CNC cut and fabricated from 1/2” polycarbonate. Thanks for trusting us with the build!

#acrylicfabrication #ttplasticland

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Still soaking it all in

‘Afterglow’ wouldn’t exist without the incredible group of people who helped bring it to life. So grateful to everyone who contributed their time, talent, and energy to this project, especially my partner in crime, Antraniq and the team at @agartdesigns_

What started as an idea became something much bigger through collaboration. Thank you to everyone who made this possible. HAPPY PRIDE YALL🌈
📸: @erinmichelephotos @mishel.maison 🤍
@coronaclaudiaa @flatironny @by.counterpart @atomicdigital.design @thezwords 💫

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NYC Pop-up and Social Campaign for @zocdoc 💛

Produced by @eventure.nyc

Director @quinnwilsonn
Casting @scallionpancakenyc @emmcheezy
Editor @lexihiland
DP @savvasvet
Booth Design @liinaalsen
Booth Fabrication @by.counterpart

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NYC Pop-up and Social Campaign for @zocdoc 💛

Produced by @eventure.nyc

Director @quinnwilsonn
Casting @scallionpancakenyc @emmcheezy
Editor @lexihiland
DP @savvasvet
Booth Design @liinaalsen
Booth Fabrication @by.counterpart

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NYC Pop-up and Social Campaign for @zocdoc 💛

Produced by @eventure.nyc

Director @quinnwilsonn
Casting @scallionpancakenyc @emmcheezy
Editor @lexihiland
DP @savvasvet
Booth Design @liinaalsen
Booth Fabrication @by.counterpart

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NY | DAZED X REEBOK

Production @dazed

Lighting and Spatial design @faro______

Fabrication @by.counterpart
Print #OrangeJuice
Neon @glostudio
Location @chocolatefactoryvibes
Photography @andyzalkin_ @by.counterpart #IzzyCoelho

@dazed @reebok

#Dazed #Reebok

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Soldiers, suit up. In collaboration with WØRKS Studio, Counterpart (@by.counterpart) brought a highly technical, story-driven invitation to life for Activision’s Call of Duty NEXT 2025 release event using the Systainer³ system. Counterpart partnered with WØRKS from concept through the fulfillment of hundreds of invitations that shipped internationally.⁣
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Exploring the themes of illusion, mistrust, and perception central to Black Ops 7, Counterpart created invitations that arrived as a layered experience. Inside the custom crate, a Systainer³ M 187, recipients first encountered a red glow behind a locked electrochemical privacy screen, prompting them to decode and unlock the next step.⁣
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Once the Systainer³ M 187 opened, a custom hologram display of a butterfly appeared, flickering in and out of form as if dissolving and reforming mid-air. Designed as both invitation and display piece, created for players, pros, and creators to showcase ahead of the event.⁣
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For more information about the Systainer³ system, please visit our website, systainer.store 😎🤝⁣⁣⁣ And for more information on Counterpart, please visit their website: bycounterpart.com!⁣
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#toolbox #toolbag #festool #festoolfan #electrician #plumber #plumbing #woodworker #woodworking #journeyman #painter #christmas #12daysofchristmas

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We partnered with @activision to create the invitation for @callofduty NEXT 2025, the annual event where players, pros, and creators come together to experience the franchise’s newest release.

Rooted in Black Ops 7’s central themes of illusion, mistrust, and perception, the invitation brought those themes into the physical world. Recipients unlocked a custom black crate to find a glowing privacy screen that obscured what was inside. A coded lock and hidden message with the event’s date invited them to unlock the rest of the experience and reveal the center piece: a holographic red butterfly drawn from the game’s teaser trailer, suspended in motion as it dissolved into smoke and reformed again. The object functioned as both invitation and display piece, designed for creators to feature across their streams and social channels in the lead-up to the event.

Developed with NYC-based fabrication studio Counterpart, the project merged storytelling, technology, and fabrication to extend Call of Duty’s world beyond the screen and into the hands of its most dedicated players.

Check out the full case study at the link in our bio.

Fabrication: @by.counterpart
3D & Motion: @tom.hancocks
Case Study Photography: @sfuncik.studio
Case Study Retouching: @vitreous.post

#creativedirection #seeding #gifting #productdesign

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