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creative architect..
mpls • balt..
global brand manager @uafootball
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It’s the time again #december 
I DONT NEED YOU TO PICK ME GOD DO THE CHOOSING 🥇
📸: @connectsp0rts
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The Distribution:

To bring the story to fans, we launched the Harper and Yard collections across our biggest wholesale partner, DICK’S Sporting Goods, and through Under Armour stores and UA.com, putting the product in front of the performance athlete wherever they shop.

In Philly, we built a brand experience that let fans step into the story: a batting cage to test the product, video game stations, and a product walk showcasing the full All-Star lineup and the SEPTA-inspired designs.

We also extended beyond the diamond by partnering with Lapstone & Hammer to launch the HB Lo. Philly’s sportswear consumer is central to the city’s culture, and meeting them at one of its most respected boutiques opened the collection to an audience that lives at the intersection of sport and style.

So many partners involved here, you all truly made this so special!

@lapstoneandhammer @briansnadav @mason.ford__ @kasey_wolfe @evelyn.harris_ @mo_evans @jackie.hollomon @lucasturm8 @kylediangkinay @c.hatch1 @aidenmcintyre_ @addysue @u_smith35 @tylerrutstein @justinanders9 @ericd25 @gagary21 @spinamonti @spencerjhawk_projects @mulifresh @nblack88 @jbo_002 @ericami27 @pdocknows @free.jacob @kingsaladeen @big.mani @gavinkarp @dtrimshady @jared_smith_v @experiencerevere @backyardsportsofficial @basebroz @_boutben 

#baseball #mlb #sneakers #creative
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Recap Of yesterday! I didn’t want to leave so many amazing people and the energy and the places where you can just create is a dream place for any creator ! UA really is above all ❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥
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DREAM PULL

Product. Story. Distribution.

Those are the three words we always kick a project of this magnitude off with.

In February 2025, we sat down with Bobby Witt Jr. during Spring Training in Arizona and pitched him on a concept that brought his love for sports card collecting to life through an on-field PE cleat that fans could actually get their hands on. He immediately loved the idea, and from there the team got to work creating a product that was worthy of the story’s focusing on every detail, from the design to the materials and trims.

In August, we traveled to Kansas City to show Bobby the first version of the cleat. While we were there, we stopped by the Legends Under Armour outlet and shared the vision for the project, including the opportunity to host a release event with Bobby in-store. They were all in from the start, which helped take the project to another level.

After a year and a half of work and the efforts of countless teammates across product, marketing, sales, and retail, we were able to bring something truly special to life. Dream Pull was a great example of what can happen when you have the right product, an authentic story, and incredible distribution partners all working together to create a memorable experience for the athlete and the consumer.

Amazing Work Team
Product: @solesbystvn / @_boutben 
Dev: @spinamonti 
Design: @dannyfinocchio 
Marketing: @c.hatch1 / @kylediangkinay / @mason.ford__ 
SPOMA: @ericd25 / @gagary21 
Card Collaboration: @paniniamerica 

And many other teammates amazing contributions!
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Asia was cool🇨🇳🇯🇵
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two countries in three days, we been on a whole mission 🚀
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Idc if the earth flat or round. Price still up whether it’s yen, dollar, peso, or pound 🇯🇵
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Flew down to Florida to shoot @juansoto_25 for our opening day campaign @underarmour

Shot on @insta360 @zeyumwang

@cadence to keep my hydrated during my shoots 🤝🏽
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