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Bravely Smart™️ | ADWEEK 2026 Agency of the Year Shortlist

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Thank you, friends @cape_agency for the lifetime opportunity to watch the Knicks celebrate the Championship with all of New York. Notice I didn’t say “once-in-a” - it will absolutely happen again 💙🧡💙🧡

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Introducing the 2026 Financial Specialty Executive Jury.

Chaired by Pete Gosselin (CAPE), this panel will evaluate work that sets the benchmark for creative excellence in one of the world’s most highly regulated sectors, where clarity, credibility, and strategic precision are paramount.

In a category defined by scrutiny and scale, the jury recognizes ideas that transform complexity into clarity and build trust through innovation.

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The best creative isn’t trying to be creative. It’s finding the real answer to the real problem.

Pete Gosselin, Co-Founder & Chief Creative Officer, CAPE

2025 NYF Advertising Executive Jury Member

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Introducing the 2026 NYF Advertising Awards Specialty Executive Jury Chairs: Eight categories. Eight leaders. One global standard. In partnership with the @4as_presents, NYF is expanding in-person judging with executive-level Specialty Juries across key disciplines.

2026 Specialty Executive Jury Chairs

• Baked in New York
Omid Amidi, Chief Creative Officer, @mckinney

• Sports
Shannon Washington, Partner and Chief Creative Officer, @11ounces

• Creative Strategic Marketing and Effectiveness
Ellie Bamford, Chief Strategy Officer, @vml_global

• Future Now
Colleen Shaw, EVP, Media (Solutions) and Senior Consultant, @omnicom

• Film Craft
Will Dempster, Partner and Head of Production, @mischiefusa

• Design, Package and Product Design
Emily Oberman, Partner, @pentagramdesign

• Financial Creativity in Commerce
Pete Gosselin, Co-Founder and Chief Creative Officer, @cape_agency

• PR
Josh Budd, Chief Creative Officer, @citizenrelations.usa

If your work is shaping culture, driving business, or building what comes next, they want to see it.

Early Deadline: February 27 (best pricing)
Official Deadline: April 23rd
Final Deadline: May 8th

Show us something we haven’t seen before.

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Sometimes the idea is already there. You just have to see it.

In this clip from Library180 Ad Safari, Pete Gosselin, Co-Founder & Chief Creative Officer at CAPE, talks about storytelling through visuals and the discipline of finding the takeaway without overwriting

Early in his career, it wasn’t about long headlines or body copy. It was about landing the thought in the image and letting it do the work.

Link in bio for full video.

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In this show, Craft, two ad agency veterans have decided to break the model and start a new kind of ad agency. Meet the CAPE Agency.

https://open.spotify.com/episode/35Dy741Duqjw5jdfdB1z0G?si=GZjBCGSYQSS5GeUJt0LTOA

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BETMGM “Mullet Over”
Client: @betmgm
Director: Thomas Ormonde @mr_woofers
Agency: @cape_agency
Prod. Co: @prodcofficial
Editorial: @mackcut_edit
Sound/Mix: @mackcut_edit
Color: @msanna.color | Preymaker
VFX: preymaker | Creative + Technology

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BETMGM “Mullet Over”

Client: @betmgm
Director: Thomas Ormonde @mr_woofers
Agency: @cape_agency
Prod. Co: @prodcofficial
Editorial: @mackcut_edit
Sound/Mix: @mackcut_edit
Color: @msanna.color | Preymaker
VFX: preymaker | Creative + Technology

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NYF’s mission to celebrate creativity and the creative community brought some of NYC’s top creatives together inside Library180 for an Ad Safari like no other. Print has a way of slowing you down, inviting you to touch the page, sit with an idea, argue about a headline, and remember why you fell in love with advertising in the first place. That spirit filled the room as everyone explored the shelves of vintage ads, browsing, debating, cringing, and championing their picks from hidden gems to the “what were they thinking?” moments.

Can Misirlioglu (ECD, Design at CYLNDR Studios), Candice Drakeford (Creative Director), Juliana Cobb (Head of Creative at 72andSunny), Amy Carvajal (Founder of Fulltank Studio), Lyle Yetman (CCO at McKinney), Shannon Washington (CCO + Partner at 11Oz), Daniela Varela (Group Creative Director at The Weber Shandwick Collective), and Pete Gosselin (Co-Founder and Chief Creative Officer at CAPE) dove into the stacks at Library180 and pulled from the archives to revisit bold risks, surprising ideas, and the memorable choices that shaped past campaigns.

Then they sat down together to unpack it all: the nostalgia, the bold choices, the surprising brilliance, the beauty of print advertising, and the lessons today’s creatives can still pull from yesterday’s ads.

Step inside the Ad Safari and see what caught their eye.

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🏆 Introducing ADWEEK’s Team Visionary Awards

This new award celebrates the collaborative efforts behind industry achievements, recognizing that iconic brands, groundbreaking campaigns, and business solutions are created by teams, not individuals.

From social media teams capitalizing on viral moments to tech teams leveraging data to reduce costs, These 18 winners exemplify our industry’s fundamental truth: success is always a collective achievement.

Read more about our winners at the link in our bio.

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Real Work. Real Awards. NYFA Opens Jan 13.

To celebrate the upcoming season, we’ve partnered with NYC based CAPE and LTX Studio to create FugAIzi. Our juries honor bar raising creativity that doesn’t fake the funk.

Special thank you to Pete Gosselin

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