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Fernando Roque Catalano

@catfrc

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Artist at @studiotendril

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Some things are better experienced than seen. Drawing from the visual motifs of the modern street culture, we created two installation films to launch the StreetVision line by @nike: an anamorphic reveal of the new Ava Rover shoe inside an LED cube and a projection on an 85-foot wall that wraps the space.

As you move through the installations, you find yourself no longer in a gallery, but instead walking through a city, its streets lined with everyday happenings. A basketball thudding against concrete. Sirens and honks that echo down the block. A streetlamp flickering overhead. The shadows that stretch under the distant city lights. Industrial, gritty, and alive, this sensorial playground beckons you to explore, and immerses you completely in its dreamlike world.

#tendril #nike #motiondesign #experiential

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A few visual explorations for Qualcomm’s 2025 Snapdragon Summit 🌀

#tendril #qualcomm #rnd #3d

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A motion identity for Qualcomm’s 2025 Snapdragon Summit. We were brought on by @studiotendril to direct and work with a super talented team of Tendril and freelance artists. We had fun flexing with color and glass form to evoke fluid, evolving technology.

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Continuing our collab with Lippincott on Nucor’s Made for Good campaign. 🔄 Breathing new life into old steel—reshaping it so aging infrastructure can rise again as something new.

#tendril #nucor #sustainablity

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A few behind-the-scene experiments for the IBM z17 film. Visualizing data was a big conceptual pillar—how does the computer process each byte to empower transactions or surface patient information? And how can we depict all that happening in a different chronological dimension (i.e. really fast)? Our favourite kind of sandbox to play in.

#tendril #rnd #ibm #3d

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Behold: IBM’s most powerful mainframe, the z17. To help introduce this beautiful piece of mechanical muscle to the world, we created a classic :60 to showcase its speed, multi-modal intelligence, and security features. You’ll notice the emphasis on the computer’s industrial design and materiality—a key differentiator against its cloud-based competitors that deserves to be seen and (practically) felt. Our final asset count was over 500K. Kudos to the engineers and designers who make every piece greater than the sum of its parts! 👏

Sound by @cypher.audio

case study + full creds coming soon

#tendril #3d #ibm

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ESPN CFP RnD ✨ Our explorations led us down many avenues—from transforming our field into an abstract art sculpture, to rippling topographical waves of impact, to changing perspectives through reflective glass.

#espn #tendril #rnd

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When I saw the Design System that @studiotendril put together for ESPN in 2021, I told myself that I wanted to work with these guys more often. I started to focus more on studying 3D and Motion Design to ensure I had more opportunities to collaborate with them.

Little did I know that a few years later, I would join the Tendril Fam and lead the ESPN Visual Identity Refresh for 2024/2025!

The bar was set high in 2021, but with an incredible team of talented humans and a great partnership with the client, we created something we are all proud of.

Hope you all enjoy! :)

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#espn #football #cinema4d #c4d #adobe #sidefxhoudini #houdini #sports #visualidentity #inspiration #cgi #redshift #render

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ESPN CFP 2024/2025 ⭐

#espn #cfp #football #tendril

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New visual identity for @espn CFP 🏈

Case study + credits at tendril.studio/espn-cfp-2025

#espn #football #tendril

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