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Congratulations to Nesreen Bakir of @centrallashes — a finalist for Best Content and Strategy at the 2026 International Lash Masters Industry Awards.

Her approach to content is rooted in authenticity — creating from inspiration rather than obligation, and letting her personality shine through her brand. Fun fact: despite building a following online, Nesreen is actually an introvert who loves keeping things lowkey at home.

This is exactly why we love this category. Content is how so many of you connect with your clients and with each other, and it takes real creativity and consistency to do it well. The ILM community is full of artists like Nesreen who show up authentically, share their craft, and inspire the people around them — that’s what Education, Recognition and Connection are all about.

Winners announced September 19, 2026.

Follow along as we spotlight this year’s finalists across the lash and brow industry.
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