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šŸ’” builder, storyteller
founder @brannewmedia, @brannewrunway
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john 13:7 † atl, ga
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This emerging designer is building a brand that pulls directly from architecture and military uniform functionality šŸ¤ Amaya Johne’, a New Orleans native, and New York-based designer and founder of her namesake label, Amaya Johne’ Designs—is making pieces that feel authentic to the world she’s buildingšŸ’”

Through intentional garment construction, real-world inspiration, and a priority of utility, I think Johne’ is a designer to pay attention to 🤌 Her design work thus far really makes me feel like her trajectory is very high as she continues to evolve as a designer, and I’m mad excited to watch. What are your thoughts?

#amayajohne
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The world-building that Jordan Brand is doing for the Space Jam 30th anniversary collection is different šŸ˜®ā€šŸ’Ø What started off as a commercial, turned into an iconic film, which then turned into an iconic sneaker—the AJ11 ā€˜Space Jam’. Reaching 30 years since its debut and Jordan Brand is creating a full experience and moment, centered around the the feeling we all have associated with the shoe and film, and building a new relationship with the new generation 🤌

From a full lineup of new sneakers (including two other AJ11’s), apparel, and even a mini documentary series, featuring MJ himself and untold stories about the film and shoe šŸ’” Absolutely love what Jordan Brand is doing with this šŸ¤ What are your thoughts?

#jordanbrand #spacejam
12
It has to be a crazy feeling to debut your new season collection in the same arena you sellout later that day for your tour šŸ˜®ā€šŸ’Ø AWGE, the creative agency turned fashion label founded by A$AP Rocky, debuted their spring/summer ā€˜27 collection—titled, ā€˜Anti War Global Economics’.

The collection leans into tactical and military imagery, with influences of Rocky’s hometown and personal style. The value of silhouette and concept in this collection make me really intrigued about the future of the brand, with Rocky being such a world-builder…there’s so many ways to bring that into fashion (as he’s been doing) šŸ¤ What are your thoughts?

#asaprocky #awge
15
How do you fully embody the essence of a tennis brand in a ready-to-wear runway collection? Lacoste can tell you šŸ¤ The spring/summer ā€˜27 collection from Lacoste—the French sportswear label founded in 1933 by tennis champion René Lacoste & André Gillier, just delivered an extremely cohesive display 🤌

Creatively directed by Pelagia Kolotouros, these are harments that fully take on the imagery of the game of tennis, done tastefully and boldly. From the colors, the textures, shapes, and silhouettes…it all makes so much sense šŸ’” What are your thoughts?

#lacoste
10
The new era of Moschino has officially started, and it looks different šŸ˜®ā€šŸ’Ø Moschino, the Italian luxury fashion house founded in 1983 by Franco Moschino in Milan—just delivered its spring/summer ā€˜27 collection from the new minds of Loris Messina and Simone Rizzo 🤌

After being appointed as new creative directors in June ā€˜26, from their founded label Sunnei, it looks like they didn’t waste any time researching and pulling references from the labels core, and figuring out a way to apply their own joint taste šŸ¤ There’s a very healthy balance here of what we know Moschino to be—the playful, colorful, and eccentric design style, but also done modernly and fresh. What are your thoughts?

#moschino
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