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When a rare mutation becomes a mark like no other.

From the white peacock to Sewal’s Ajwa, the identity began with a single idea: that anything truly one of a kind deserves to be presented exceptionally. That resemblance is where it started turning difference itself into an identity whose details carry a symbol that reflects the product, and an environment and a heritage that reflect the experience.

The identity was built by translating this idea into a complete visual language. It begins with a logo inspired by the white peacock and extends through a system of illustrations and patterns that give the packaging and every touchpoint a unified character. The colors and materials add a sense of luxury and warmth.

The result is an identity that gives Sewal a presence worthy of the value it offers, turning Ajwa into a gift that carries meaning, a premium Ajwa presented as a keepsake, leaving an impression that outlasts the moment it is given.

by @change.branding
22
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