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Home of the Chébé Complex™️

@cheribe

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✨ Softer, Stronger, Longer Hair
🌿 Clinically proven formulas: ancient wisdom + modern science + salon quality
🎯 Find us at Target & 📦Amazon

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Congratulations to this year's Rooted in Growth grant recipients 🌱

In partnership with @amika, we're proud to support four haircare founders with $50,000 each, plus mentorship, industry connections and a seat at the table as they grow in the professional channel.

Meet the 2026 cohort:
→ @alodiahaircare, founded by Dr. Isfahan Chambers Harris
→ @awarehaircare, co-founded by Jade Mui Wong and Tina Mui
→ @cheribe, founded by Salwa Petersen
→ @rootedrevivall, founded by Kendria Strong

Swipe to meet the brands, and join us in celebrating them.

#RootedInGrowth #FifteenPercentPledge #amika

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Reaching for the star(s) lightweight styling oil 🤭✨💕 So honored to have been invited to @amika HQ!! It was inspiring to listen to @chelseamriggs , CEO of Amika, speak as well as Sukiana Chancy, CEO of @topicals ! Sukiana really woke me up when she said “Are you going to let your confidence keep you in bed?” - girl, NO! I’m getting up. New rising brands @awarehaircare @rootedrevivall @cheribe @alodiahaircare were each awarded by Amika with $50,000 in the Rooted in Growth Cohort - designed to support rising brands grow! This was such a fun evening - I made some new friends, chatting with the marketing gals from Amika, and explored HQ ✨ Thank you for having me!!

#haircreator #nycinfluencer #amikaambassador #nyccreator #rootedingrowth

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a few braids and some perm rods are all you need for a cute go to style

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#type4kinksandcoils #type4hair
#naturalhairinfluencer #naturalhaircommunity #miamicontentcreator miamiinfluencer washdayroutine washday

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my go to half up half down look😍

products used :

@ddgirlswithcurls hydrating leave in conditioner

@cheribe hair growth oil

@orsunapologetic styling gel

@dollartree spray bottle

@denmanbrush brush (hair too thick the handle broke off😩)

#curlroutine #curlyhairstyles #miamihaircontentcreator #curlyhair #naturalhairproducts

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After show hair routine 🫧
@cheribe @ogx_beauty @calliegifts @callie_aya_ @sophiaofcallie @traderjoes

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this might ruffle some feathers but let’s talk about heat damaged vs heat trained hair 🤍

@amika intense hydro rush shampoo, hydro rush mask, hydro rush intense moisture leave in conditioner
@cecred clarifying shampoo, oud hair perfume
@olaplex curl conditioner
@cheribe styling gelee
@conair curl styling brush
@curlsmith_official micro fiber towel
@moroccanoil oil

#curlyhair #curlyhairroutine #heatrainedhair #heattrainedhair #curlyhairtalk

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Spend the day with us ☕️🛝🍕#sahm #sahmomlife #momcoffee #dayinthelifevlog #spendthedaywithme
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@downy @tidelaundry @celsiusofficial @ponds @cheribe

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Updated curly hair routine 🍂🍁#curlyhair #curlsroutine #sahm #sahmtok @yanibest_haircare @cheribe

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how to form a gel cast w/ bonus tips! 🤏🏽🙂‍↕️ your curls will last daysssss #curlyhair #curlyhairtips #curls #curlyhairproblems #gelcast

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Sometimes faith is simply choosing to keep going while you’re still waiting to see how He works it all out. 🤍
@cheribe
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#mommylife #havenbibleapp #startingover #routine #trusttheprocess

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🛑The UNanxious Switch Up | Natural Hairstyles
❓ What is causing you THE MOST anxiety today❓

My sister said to me ‘I’m working on being anxious for nothing’. and I’m like YOU KNOW WHAT, HECK YEAH! It stuck with me a little longer bc THE SCHEDULE that annoys me THE MOST bc for me it’s such a long process to ORGANIZE the schedule so it can organize me, is also the schedule that keeps our home a little less chaotic, less anxious if you will. SO YEAH SISTA, me too

and FOR YOU, This is one of them ‘ANXIOUS for nothing braid our hairstyles’ that won’t make you think or work hard in the mornings. Bc SOMETIMES, styling on Sundays just doesn’t work out.
🔺🔺🔺🔺🔺🔺🔺🔺🔺🔺🔺🔺
💦 Products:
🫶🏾always mist with water girl
- @donnasrecipe hair cream for the moisture
- @watchandseabeauty glaze because it’s gone hold you down
- tangle teezer bc them tangles ain’t got nothing on it

⚠️ come chat with me over at the house bc baybeeeee one of them kids went to bed early and I’ll tell you what happened this am. 🫣

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