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Cheruto Wang

@cheruto

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Freelance Production Dept, 📍London [email protected]
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The Shape of Things to Come. / J.L-A.L x Puma FW26 Collaboration @pumasportstyle @_j.l_a.l_ This campaign needs to be studied. The campaign is part of the design. PUMA × J.L-A.L goes beyond simply presenting the FW26 CELL GEO 1, constructing an entire visual language around it. Set among architectural models, drawings, dark timber interiors and precisely styled figures, the shoe shifts between product, object and architecture, at times appearing almost like a building within the miniature cityscape. Its laceless silhouette, injection-moulded net structure and technical surfaces are echoed through the grids, domes, models and monochromatic styling of the campaign, allowing product, image, fashion and space to speak the same language. Rather than simply showing a collaboration, ‘The Shape of Things to Come.’ builds a world around it, making storytelling itself another layer of the design. このキャンペーンは、もっと読み解かれるべきだ。 キャンペーンまでが、デザインです。 プーマ × J.L-A.LによるFW26のCELL GEO 1は、プロダクトを見せるだけではなく、その周囲にひとつの視覚言語を構築しています。都市模型や図面、木質の空間、緻密にスタイリングされた人物のなかに置かれたシューズは、プロダクト、オブジェ、そして建築のあいだを行き来し、模型都市の上では、ひとつの建築物のようにも見えてきます。シューレースを排したシルエットや成形されたネット構造、テクニカルな表面は、グリッドやドーム、模型、モノクロームのスタイリングへと自然に拡張され、プロダクト、写真、ファッション、空間をひとつの文法でつないでいます。「The Shape of Things to Come」 は、コラボレーションを単に見せるのではなく、その周囲にひとつの世界を築き、ストーリーテリングそのものをデザインの一部へと変えています。 Team / チーム Jean-Luc Ambridge Lavelle @jeanluc.a.lavelle Takeru Urushibara @umeboooy Stanley Everest @stanley_everest Peter Joseph Smith @peter_josephsmith Olivier Barjolle @olivierbarjolle Gareth Costello @gbcostello Oscar Stewart @oscar._stewart Lydia Martland @lydiamartland Cheruto Wang @cheruto Billy French @billy__french Yuma Nakahama @yuma_nkhm Thomas Conant @thomasconantstudio Nye Conant @nyeconant SIDESTAM @sidestamofficial #sidestam
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Gonna miss you man 👊 catch you in London
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Fashion book For @servicesgeneraux fashion book CASTING DIRECTOR : Pina Marlene @pinamarlene MODELS : Roberto R @cheruberto + Maëly + Elysa + Chris xu @yuchehsu1219 + Bilel Ben Ahmed @bilelbenahmed STYLIST : Florie Vitse @florievitse MAKE-UP : Ruby Mazuel @rubymazuel + Maggy MAKE-UP ASSISTANT : Marion P @marionp_makeupartist HAIR : Sabrina Lefebvre @sabrinalefebvre_hair PHOTO ASSISTANTS : Thomas Lizzi @thomas.lizzi + Simon Valenti @sim.valenti PRODUCER : Marion Bedetti PRODUCTION ASSISTANT : Emma Le Louarn @maemybad PRODUCTION ASSISTANT : Tanit Corral @tvnit HAPPINESS OFFICER : Maggy STUDIO : Heroes Studios @heroes_studios_paris + Rodeo Drive Studio @rodeodriveagency
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04/30 wedding eleganza @natily_ @angooose 🥰❤️
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Ahhhhhh thank you everyone whose watched, whose shared, whose sent us & everyone involved the sweetest messages… you guys, the love & support has been insane !! 🤯 and so… as requested, here’s our animatic 😆 love you all 🫶 DIRECTOR: Nicolee Tsin @nicoleetsin PRODUCER: Cheruto Wang @cheruto PROD. COMPANY: KODE @kodemedia 1ST AD: Joe Ramsden @bingbongbongbingbingbong RUNNER: Andrew Sin @sinandreww    DOP: Miguel Cármenes @miguelcarmenesdp STEADICAM: Jay Jaramillo Gomez @steadijayy 1ST AC: Max Tuite @maxtuite CAMERA TRAINEE: Julio Cármenes @julio.carmenes.dop    GAFFER: Stephen Allwright @stephenallwright SPARK: Atikah Zainidi @atikah___zzz    PRODUCTION DESIGNER: Erin Tse @wingmanerintse SOUND RECORDIST: Danny Hilton @dannyh.audio    STYLIST: Emmanouela Megkistou @emmanouelamegkistou HAIR: Cheryl Basko-Humphreys @ch3rrrry MUA: Violet Zeng @violetz_mua     EDIT: Amy Dang @amyydone SOUND DESIGN: Zoltan Kadnar @zoltan.kadnar, Grace Wong @whgrace.sound COMPOSER: Robbie Say @robbiesaymusic COLOUR: Sam Gilling @sgllng ANIMATION: Gerhard Human @thegerhard VFX: TK-FX Studios @tk_fx_studios PHOTOGRAPHER: Yilin Wong @yilinwong STORYBOARD: Kayla Lui @kaylaluisikchi POSTER: Kayla Lui @kaylaluisikchi
BRANDING DESIGN: Fibi Kung @fibikung   LITTLE BOY: Pius So    SISTER: Josie Man @agroovyboothang CHEF: Jianbo @jianboforever BOSS LADY: Winnie Wong @winniemary888 SCHOOL GIRL: Enxi Chang @the_princess_xixi CUSTOMER: Oduenyi @_b.l.o.n.d.e EXTRAS: Charmaine Wang @charcharxx_, Samantha Tam @samanthaatam   LOCATION: HOKO Cafe @hoko.london CAMERA KIT: Pixi Pixel @pixipixeluk LIGHTING KIT: Matt Nolan @matthegaff   WITH KIND SUPPORT from Jack Goodwin @jack_kode, Suki @mrs._socks_, Xav @joezamase, Johan Barrios @_johan_barrios, Nicole & Ryan @hoko.london
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Am boss lady❗️Hong Kong Cafe is HK's cultural heritage. Feel like home when you get into it. To promote HK Cafe abroad, a group of HongKonger filmmaking practitioners has made a 1-minute commercial adv. in a light comedy style. Look for must eat item 😋 🍛🧇🍵🎥📽🎬 Poster is launched, film will be released in 2 days on 13th June. 💪 英國人有pub的文化 香港人有茶餐廳的文化 是文化遺產，供存家的感覺, 一班香港電影創作人在英拍了1分鐘短片 海報先出爐，短片6月13日出街📽🎥 找亮點，找3款茶記必吃🧇🍛🍵 找到茶記老闆娘嗎？🤪 #hongkongfilmmakersintheuk #hongkongactressinlondon #hongkongfilmproduction #hongkonger🇭🇰 #hongkongcultureheritage #hongkongcafe #hongkongcafefoodlover #hongkongfilmdirector #actorlife🎬🎥 #commercialactor #filmactor #香港電影人在英國 #香港廣告人x香港電影人 #香港影片製作 #海外香港藝術創作者 #海外香港攝影師 #香港人演員
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a little story for our Cha Chaan Teng lovers coming home on JUNE 13 
poster by @kaylaluisikchi HOKO brand design by @fibikung @hoko.london @nicoleetsin @cheruto ❤️
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I always thought of YIAN as a little window into my life, but releasing it has opened a door to new connections and conversations. Some of these moments have felt very meaningful to me. Talking to others with shared experiences reminds me I am not alone. I wanted to highlight some of these moments over the coming weeks, and to shine a spotlight on some of the writers who have held space for me, and who have generously shared some of their experiences too. It was a real honour to talk with music editor of @nylonmag Steffanee Wang, we spoke about the vastness and variety of experience within the Asian diaspora, the societal pressure of being a second generation immigrant, and the inspiring effects of having a woman of colour as your boss. Read in full on @nylonmag 🖤 Thank you @isacastrocota for connecting us. Photography by @yuki_0422ame & @milovangiap
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🎂3*🎂 So here’s my little life 🤓 full of joy and adventure after so many years of struggle. Glad that even in moments of complete (and I do mean complete) hopelessness, that I was able to listen for, and amplify, small moments of joy. For the longest time I never saw a way forward for myself, after years of being thwarted by the Home Office and being taught first hand that no matter what I build for myself, it could always be heartlessly demolished. I think back to the successful career I had as a photographer and how I had to abandon that path after Tier 4 visas were abolished, and only being able to find work in retail to survive - at times having to serve the very clients I had been shooting for months before. I think back to the times I pushed people away from me because I knew there was no point in love if it meant I could be deported next month. Even that time UAL refused entry to my own graduation ceremony because I couldn’t afford to rent robes (I was legally *allowed* to work only 20h pw, with no access to public funds/benefits - a limitation that ofc favours wealthy overseas students). Those are just small tastes of a larger feast of misfortunes, but I’m no longer about focusing on bad anythings. All this to say…that in such circumstances I was forced to find what truly brought me lasting joy, and find those people who would truly stand by me. I’m very grateful for all those communities I’ve found that have nourished me along the way, helping to piece me back together anew after falling spectacularly apart. Thank you #SacredHarp singers for literally finding my voice, the Ballroom Scene for finding my fire & soul, to my @bittenpeach family for giving me the courage to laugh again, and tell my stories. All these lifetimes later I’m now in a place where I can finally see a future for myself, one where I can bring together all of myself and my experience, not having to compartmentalise or apologise for myself. One where I actually share all the joys I find, always leaving the room better than when I arrived ☺️🙏🏽🌱 (Also here are my nipple piercings for the last time because I’ve had to remove them for reasons I cannot say 🤐)
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In our film, Golden, objects and feelings take us back: the closeness of the mosquito net, the cooling fan in the sticky heat, the blue plastic stool. I loved getting excited about these ideas with @lucindachua, Production Designer @wingmanerintse, and Producer @cheruto The first image is from my Popo’s (grandma) bedroom, 2010. Bts from the shoot by @milovangiap ♡♡♡♡
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This is HOME SWEET HOME, a House Captain film. An ode to those foundational lessons that growing up in London gave us. And a celebration of the joy, the chaos, the never-ending stories that came with them. Soundtracked by @therealkano's game-changing debut album. Welcome back to 2006. We wanted to tell a story that was relatable, that honored an indelible moment in our lives. Cause we all know an Olu or a Danny. A Lyla or a Jerell. And we definitely all know an Ade. The release of Kano’s legendary debut album coincided with the debut of adolescence for many Londoners and listeners above the age of 25. Which means, it was right next to many firsts. First loves, first fights, first set of real moral challenges. The variety of sounds on the album exhibit Kano’s still-emergent maturity - he wasn’t that much older than his target audience at age 20 when the album dropped. So, ‘’Home Sweet Home’’, as an album, played out like a set of lessons from that older in the ends. The one who’d been in the mix and seen it all. It was a hustle making this film, and we’re super proud of what we made. Big love to the amazing cast and crew for all the effort and non-stop good vibes. This is just the first step into the world of House Captain. Lots more coming. We hope you enjoy watching. Please share it, repost it, run it up!! Big shout out to @kickersuk for supporting our vision and providing us with the product to build a world that felt authentic to the time. And thanks to @sookspaces for screening Home Sweet Home, we’re running across their Shoreditch and 42 South Molton Street venues, more details to follow in stories. THE CREW: Written and Directed by @damolastayup Producer @basmakhalifa DOP - Shaka Agina 1st AC @cassiangray Gaffer @w_i_l_l_0_w Sound Recordist @elp_audio MUA @lovehughmua Editor @cheruto Sound Designer @elp_audio Colourist @louisoconnell_ VFX @brewster.era 3D @studiolive.design Storyboards @duane_uba GFX @phoebe.willison THE CAST: Ade - played by @d_benj Young Ade - played by @quincy.rico Lyla - played by @tallulahfontenelle3 Jerell - played by @pierre_cgv Danny - played by @danyaltye Olu - played by @lordrch 🛥️🌍©️
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As a society, we so often talk about representation in relation to characters in film and TV, but it’s also important to have people in our day to day lives who share our lived experiences, who can provide support and solidarity as we grow. When working on Golden, we assembled a production team centred around East and South East Asian creatives. For many of us who have grown up in the diaspora, this was our first time working in a professional environment where we were not the minority, it was so joyful and healing to feel centred. Working together felt like “home”.
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