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Chitraksha Kumawat

@chitrakshaa

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2174
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fashion nerd / aesthete
creative director & founder @kumawaofficial
nift mumbai alum
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If you know, you know 💙✨ . . [ Diwali outfit, festive fit, contemporary indian wear, navratri, fitcheck, indian luxury]
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The aangi, reimagined for the everyday Kanchli, meet denim #kanchali #aangiblouse #aangi #indianluxury #handmadeinindia
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Kumawa said vacation, I listened . . . #beachvacation #summeroutfitideas #handmadeinindia #balioutfit #homegrownlabel
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Jaipur through a designer’s lens
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current mood: Kumawa
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the leher skirt in her natural habitat
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My non-negotiables as the founder of Kumawa We will never make clothes simply because something is trending. Every Kumawa piece begins with a story, and I would rather make something slowly and meaningfully than add another garment to an already crowded world. The people making our clothes are not anonymous to us. We work closely with our block printers, embroiderers, tailors and craftspeople, and their knowledge shapes the collection just as much as my sketches do. We will always choose fabric, construction and finish over shortcuts. Even when it takes longer, costs more, or means making fewer pieces. You will never see us guessing our way through design. Every collection begins with research, old references, moodboards, sketches, conversations and many rounds of sampling. Some pieces change again and again because “good enough” has never felt good enough for Kumawa. I also never want the brand to feel distant or overly manufactured. Most of what you see is created closely by us, from the clothes to the photographs, words and stories around them. Plastic packaging has never made sense to me either. Receiving a Kumawa order should feel thoughtful, not leave behind a pile of waste. At the end of the day, Kumawa has never just been about making clothes. It is about proving that Indian heritage can be carried forward without losing its soul.
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Some dreams begin long before we know they are ours
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no thoughts just screaming and screaming because I got the prettiest shirt from @kumawaofficial 😭
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always on the lookout for colours
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presenting NILA : THE PAST & PRESENT discover the collection on kumawa.in link in bio Campaign Team Founder, designer and creative director: @chitrakshaa Production: @viya.by.malviya Photography: @vtrozen Model: @mahimaa.solanki Makeup & Hair: @ankita___swain Assistance: @smeti2000 @akshitamalviya26 @_lokesh.kumawat_ . . . #kumawa #indianluxury #jaipur #craftsmanship #handmadeinindia [ Kumawa, Indian luxury, handmade in india, Indian craftsmanship, indian culture, slow fashion, home grown label, indian culture, indian heritage, jaipur, hand block print, hand embroidery, blue pottery, kota doria, sustainable, jaipur, ready to wear, fyp, explore page, for you ]
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I’ve always been close to it, just not close enough. Close enough to recognise it. Not close enough to claim it. It’s strange how something can belong to you, and still wait for you to arrive. Jaipur did that for me. Quietly, in details. In the way colour holds its ground. In the way things are made. Slowly, with intent. At some point, it stopped feeling like something I was looking at, and started feeling like something I was a part of. Kumawa begins there. #kumawa #handmadeinindia #indianluxury #craftsmanship #jaipur [ Indian textiles, Founder, creative director, story, Rajasthan, Pune, contemporary craft, homegrown brand, history, identity, culture, brand building, fashion, clothing brand, design ]
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