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Nashville Brand & Web Design Studio

@chloeleonardstudio

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Designed for the brand you’re becoming.
Branding | Web Design | Marketing Design + Strategy
Led by @chloeeleonard
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Consider this your Nashville women-to-know list. As a women-founded and women-run business, The Aesthetics Club Nashville makes it a priority to work with and support women who share our drive, creativity, collaborative spirit and commitment to being really damn good at what they do. Meet some of the women behind the scenes who keep The Club running and looking good: Brand + Creative — Savannah, @mariecreative.studio Shaping The Club’s visual world and creative direction. Digital Marketing — Chloe, @chloeleonardstudio Behind the emails, campaigns and digital strategy that keep The Club connected. Photography — Megan Muñoz, @meganmunozphoto The woman behind The Club’s brand photography since day one. Media + Community Partnership — Kat Seaton, @katseaton_ @musiccity.citylifestyle Local media partner, connector and constant source of creative ideas + inspiration. Allergan Aesthetics — Kelsey, @kelseyklong Keeping us flush in Botox and educated on the latest best practices and innovations. Revance — Cassidy, @cassidy.cron Our Revance partner and resource for products, education and industry insight. ZO® Skin Health — Kassity, @kassity_zoskinhealth Our ZO® expert and go-to skincare resource. Coffee — Kara, @juniperandcocoffee Responsible for a significant amount of The Club’s caffeine intake. Hair — Rachel + Caroline, @rachgroghair + @yourhairbycare The women we trust with our hair. Enough said. Fashion — Lauren + Kristin, @opentabarchive Our source for vintage finds and fashion advice. Life Coach + Reiki — Meenu, @transcendencebymeenu Our spiritual guide, life coach and energy healer. Hormone Health + Aesthetics — Lo, @injector_lolo A trusted resource for hormone health, wellness and aesthetics. Tell us who we’re missing. Drop your favorite Nashville women-owned businesses + women doing really great work in the comments. We’re always looking for more women to know, work with and support.
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I promise it was an accident! This summer turned into lots of heads down time diving into client work instead of the studio, but excited to balance that out in the fall 🍂 #branddesignstudio #lifestylestudio #graphicdesigner
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WHAT A FREAKING WEEK. Swipe for some LOLs and badassery. Slide 2, 6, and 15 for me. 2 long time dreams of mine happened this week and I wish I could say it was luck - but I’m f***ing tired ya’ll 🤣🤣🤣🤣🤣 YA GIRL IS WORKED. It’s never linear or easy - but so rewarding to be on the other side. I’ve toggled between 2 moods all week. Insane sense of pride and insane sense of doubt. Isn’t it funny that both of those things can exist when you’re doing big things and leveling up?! RALLY TOWELS LAUNCHED! ✅ PS - you have 48 hours left to purchase then they go buh bye till end of year!! TREADMILL WORKOUTS SHOT / BRAND CAMPAIGN SHOT / MASSIVE VALUE ADD TO THE APP. I need a 3 day nap 😴🤯 So grateful for all of this coming to life and alllll the various people that helped make this sh*t happen this week because LAWD KNOWS - it’s a team effort. @thegoodvibemedia @carlygilleland @chloeleonardstudio @stefcorgel @aubriannaremlinger @the_matt_hall @nickiholler
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Rally towels have finally entered the chat!! 💃🏼They’re HERE and I’m so excited to share these designs and creations - all of which you’ve had a hand in helping us bring to life! Comment “SWEAT” and I’ll send you a link to our LIMITED TIME • PRE SALES DROP + all the details. Pre sales end 6/28 (shipping within 4-8 weeks) 💪🏼 If you’ve been working out with me for any amount of time, you know how mandatory a “RALLY TOWEL” is at the end of every workout. It’s our way of closing out a session with a big a** smile on our faces, sweat dripping, towel swinging, and some WOO WOO WOO’S. 💪🏼This serves as the ultimate accessory for the occasion that just felt like it was a necessary addition to the brand. These aren’t just any towels either. They are so intentionally designed, premium fitness towels with elevated quality and function to last you YEARS (yes, I said years). And that’s not a sales pitch, it’s because I’ve actually been testing out the towels myself since 2020. The towels I have owned since then, still look and feel GOOD AS NEW. You will take these through multiple sweat sessions and washes - and they won’t lose their quality.  The words on each towel, the color pops, and the DP branding just locks all the goodness right in. 😍Each towel is hand-sewn and crafted with an ultra-soft microfiber poly-fleece front that features vibrant, edge-to-edge color, never a stiff or scratchy screen print. Using water-based dye technology, the design is infused directly into the fibers for long-lasting color that won’t fade with daily use. 😍The reverse side features plush 100% cotton terry loop backing for superior softness and absorbency, making it the perfect companion for DP workouts, runs, lifts, burpees, walks, daily sports / activities or everyday sweat sessions. Lightweight yet highly absorbent, this towel is designed to perform while still feeling luxe in hand. PICK YOUR PACK: 💦Single Rally Towel 💦Signature Sweat Pack (3) 💦Athlete Pro Pack (6) $50 SAVINGS! Thank you so much for being a part of our PRE SALES and believing in a good rally towel! YOU are the reason we created this and YOU are t
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Some of our favorite projects racked up over the last year. Blue blue and blue 🫐🥏🧿🪬💙
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I never want your wedding photographs to be something you only look at once in a while on a screen. They deserve a place in your hands. In your home. In the life you’re building together. That’s what I love about albums. They let the story settle in. You experience the day differently when you can sit with it, turn the pages slowly, and come back to the moments you may not have even realized you’d miss. Each album is printed on museum-quality fine art paper, bound by hand, and made to last for generations. The signature 9×12 size feels substantial without feeling oversized, like something you’ll actually leave out and reach for often. I design each one myself, and I put a lot of care into how the story unfolds. I choose the images, shape the pacing, and make sure it feels true to your day from beginning to end. Once the design is ready, I send it to you in a cloud-based proofing system for review. After you approve it, it goes to print and is finished by hand. If your photographs matter to you, the way you keep them matters too. If you’ve been thinking about an album, send me a DM or drop your questions below. Custom design design designed wedding album
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Back in my vlogging era 😂💕 (for a hot min) This was actually so fun. I’m going to bring you behind the scenes of the creative process and what goes into bringing your @toneitup programs to life! 💛 Who’s ready for our Summer Challenge?! Drop any questions about this new program in the comments 🌞
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Where grunge meets editorial and we’re lovinggg it 🦋 Love when clients want something fresh and new with their branding - it feels like we get to play again and i love that feeling 🧵 Metamorphosis brand refresh for @itskrista under @chloeleonardstudio
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The big ole winter recap 🕊️ * Ran my first half marathon in Arizona in 2:02 at a 9:10 average pace * Spent a week in AZ to see my client @nhlma.med and hang with the race crew * Baby’s first Renaissance fair * Back home to CA for the holidays * Another fun writers round with @thegetupnashville * Lots of good food at @margotcafe @perennbakery and our fave members only club @costco * Spent NYE frolicking around Germantown * Ice storm & snow time with Bowen and Sam * Lots and lots of early morning runs Now time to lay horizontal for a week.
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The Nikki Novo brand has a whole new look! This project was a YEAR in the making, and the result of several crazy talented artists and creatives coming together to make something meaningful and beautiful for all of us. Do you want to see the honest, messy, behind-the-scenes? Swipe to read how this came to be… Thank you, thank you, thank you to everyone who had a hand in this evolution 💛 @studio_varo x @gisnavmac @mmusestudio @chloeeleonard x @chloeleonardstudio Allie Baker @sgmediaagency
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What a year. 🤍
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IT’S HAPPENING!!! I know this probably seems small and silly but it makes me so FREAKING HAPPY 🥳🥳 Rally FREAKING towels baby - give me alllll the feedback. Beginning stages here, but we all need rally towels in 2026, it’s a must. Come drop in below. You guys are always part of processes and I want them to be everything you want and more! Do you want them bundled? Single purchase? Opportunity to buy all 3? More DPFIT - isms?? Hit me. Big thanks to @workittowels and @chloeleonardstudio for making this come to life (and what is likely to be my entire house becoming a housing facility for rally towels) 🤣🤣 Kennedy will be pumped LOLLLLL
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