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Cindy White

@cindypwhite

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#bffforlife
#playday
#girlsbelike

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New work for Avanos Medical.

I think my favorite part about this campaign was how each session with each model started. We worked with real respiratory therapists as the models for this healthcare campaign and each shoot was centered around them as the hero for the shot. The talent and amazing vision for this shoot came from the Parker White Agency but it was up to me to deliver what they had envisioned and I knew that each scene with the five individuals we were working with needed to share their personality in a tangible form that could be seen and felt when viewing the final collage of images. As each model entered the studio there was some hesitation and nerves that had to be worked through to try and really bring out their personality to truly allow the shoot to be about them. After a little time and with some directing, each “model” started to show who they really are. With some it took a little longer than others but I couldn’t be happier with the results.

#medical #heathcare #respritorytherapist #RT #breathe #patientcare #commercialphotography #advertisingphotography #westonfuller #doglover #newwork #adwork

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New healthcare campaign work. It was a pleasure to team up once again with the Parker White Agency and help bring their vision to light for Avanos Medical. Working with real respiratory therapists who BREATHE life into their work.

This entire series was a pleasure to create and each crew member who helped to make this a successful shoot with a happy client made my job easier.

With reminiscent traits of looking like a movie poster, these images help to elevate the models and show these therapists as the heroes they are.

#medical #health #healthcare #respritorytherapist #rt #nurse #breathe #westonfuller #adverisingphotography #commercialphotography #advertisingcampaign #flyfishing

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Healthcare campaign (New Work) for Avanos Medical to create heroic images of the heroes who BREATHE life and help care for others. This shoot was created last year so I’m excited to finally get to share it. I was incredibly excited to be working on and was honored to be brought on as both the photographer and retoucher.

I know it’s more than just the black and white esthetics, however this project has a timeless and classic style to it which was developed by the creative mind of Cindy White. When the project was explained to me, I immediately got excited because it still provided me with the ability to work within my composite style of creating a very polished and produced image as the final photograph. A series of images which show real healthcare workers and one that I’m proud to add to my portfolio and show in 2023.

With a crew of some of my favorite individuals in the business and a few new ones, it is our pleasure to share with you the results of our work and efforts for the Avanos, Breath campaign.

#medical #heathcare #respritorytherapist #RT #breath #patientcare #commercialphotography #advertisingphotography #westonfuller #heroes #avanos

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What did you call me?

#cupcake #carpaltunnel

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New healthcare work for @microaireconnect to help individual get back to living their best life after suffering from #carpaltunnelsyndrome

#carpaltunnel #cake #cupcakes #pastries #cakedecorator #pink #adwork #adcampaign #health

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How sweet it is to live a life free of #carpaltunnel

#cakedecorating #sweetlife #lifeissweet #cake #haveyourcakeandeatittoo #decorator #baker #pastry #cupcakes

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Another adventure…southern California family, friends and sun.

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