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804
following
i probably need a coffee
#Universalocal
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RIDE DEATH

new work for @jerreau 
@madeby.james has been working and we got more coming. Thank you to everyone who worked on this piece with us, grateful for your hard work.

Directed by: @madeby.james - @city.james @darrin__james
Director of Photography: @robjulin
Editor: @darrin__james
Produced by: @basewoodstudios
Executive Producer: Aaron Russell & Jerreau Smith
Staring: @lyvriley @davecoresh1245 @cloudatrium @motherwata
Wardrobe: Anastasia Walker
AC: @summofkyle
Gaffer: @clarky2324
Key Grip: @baelebae
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ARTIST SPOTLIGHT!
Allow Us To Introduce You To:

Cloud Atrium. (@cloudatrium) is dope. The 23-year-old from Philadelphia has developed a sound true to only him, and Cloud’s future is beyond bright. He started messing with instruments as a kid, and with every note or drum he hit, he got better. Eventually, Cloud began putting sounds together, inspired by artists and the world around him, pinpointing his own craft. Flash forward to now, Cloud has evolved his youngin ethic to a professional level, and his creative process is one of the most interesting we’ve seen here at PLAYDATE. He makes around 50 tracks a week, and without the goal of completion and publishing, Cloud dissects, or incorporates, these tracks into the next week’s 50. And then again, and again. This leaves him always working, and always assisting his future self. When you hear any given Cloud Atrium record, its layers, journey, and progress are what make him so unique. His vocal range and flow transfer are unmatched; and the instrumentals, chords, and sample choice builds a structure that paints the world Cloud Atrium creates. 

On December 11, Cloud plans to drop an album, titled “Complex Beings”. Available on all platforms, it’s safe to predict that this will get a big reaction and gain a lotta attention. He’s past tracks have done very well, with hundreds of thousands of streams across all mediums, with help from his label, @universalocal, where he also serves as CEO. He is both extremely hardworking and talented, a combo that shouldn’t be taken lightly. Be sure to get on his wave early, because success is guaranteed for Cloud Atrium. 

We loved getting to know Cloud, and are mad excited to watch him grow. Make sure to listen to him and follow across all platforms. As always, thanks for reading, and stay safe y’all. 

PLAYDATE. 

#cloudatrium #spotlight #newmusic
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i created some moody visuals for my latest single, “Please Don’t Go” and the whole visual is LIVE! Link in my bio! 🌻💎
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