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juice doesnt grow on trees.
creative director ~ @dazn
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New work for @pyrosport 🧨

Agency: STADE New York
Design: Cody McCullough
Photo: Rigo Ramirez
Lighting: Vicente Corona / Guicho Palma
Talent: Kirsty Godso
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Design and direction for @pyrosport.

Agency: STADE New York
Design: Cody McCullough
Photo: Rigo Ramirez, Masha Maltsava
Talent: Kirsty Godso
12
EP, photography and creative direction work alongside some talented friends for @stadenewyork. Campaigns for @newbalancefootball club kit launches — Atalanta, Bayer Leverkusen, FC Porto and LOSC. 

Client: New Balance
Agency: STADE New York
Creative Director: Ethan White
Art Director: Keggen Griffith
Photographers: Ethan White, Guicho Palma, Nicolas Babin, Raph Gaultier
Videographer: Keon Gooding
Producer: Nigel White, Aidan DeGuzman
Production Support: Sovage, Take Rocks
Account Manager: Cody McCullough
Styling: Allison Fullin, Maurice Diallo
Styling Assistant: Virginia Bettoni
Gaffer: Riccardo Ruffolo, Vegas Giovanni, Frederic Vonwelten, Bastien Santanoceto, Nils Ladewig, Lasse Rotthoff, Yannick Holthausen
Digitech: Oren Siddo, Giulia Diegoli, Anna-Sophia Baas, 
Set Design: Josephine Cardoni
Models: Khaoula Maarouf, Marco Epis, Luis Epis, Kyla Madigan, Mahi Mamadou, Hannah Merki, Ben Jonathan Valcin, Austin Neyt, Elena Zerbinati and players
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“Play Shoes” for Asics x Stefon Diggs. 

Agency: STADE New York
EP: Ethan White, Rigo Ramirez
Producer: Aidan DeGuzman
Account Manager: Cody McCullough
Director/DP: Keon Gooding
Art Director: Keggen Griffith
Photographer: Kelvin Ayala, Breed Borders
Wardrobe: Jeanelle Sales
1st AC: Jamie Mahon
Gaffer: Leon Mitchell
Photo Assistant: Corrin Johnson
BTS Photographer: Justin Gravely
Key Grip: Andrew Nagl
Sound Op: Benjamin Sands
PA: Nez, Yashi
Camera Op: Yashi

@asics_sportstyle
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Atalanta B.C. x New Balance 25/26, May 2025. 

Client: New Balance Football
Agency: STADE New York
Executive Producer/CD: Ethan White
Art Director: Keggen Griffith
Photographer: Ethan White, Guicho Palma
Videographer: Keon Gooding
AC: Nigel White
Account Manager: Cody McCullough
Production: Take Rocks
Line Producer: Aidan Deguzman, Nigel White
Styling: Allison Fullin, Virginia Bettoni

@atalantabc @newbalancefootball
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@losclive 25/26 Home Kit by @newbalancefootball 

Client: New Balance Football
Agency: STADE New York
Executive Producer: Ethan White
Art Director: Keggen Griffith
Photographer: Guicho Palma, Ethan White, Nicolas Babin
Videographer:Keon Gooding
AC: Nigel White
Production: Sovage
Line Producer: Aidan Deguzman, Nigel White
Styling: Allison Fullin, Virginia Bettoni
10
New Balance x FC Porto 💎 
Celebrating 10 years of partnership. 

Agency: STADE New York
Photographer: Raph Gaultier
Creative Director: Ethan White
Art Director: Keggen Griffith
CD/Account Manager: Cody McCullough
Producer: Aidan DeGuzman
Models: Kyla Madigan, Mahi Mamadou
Stylist: Maurice Diallo
Digitech: Oren Siddo
Photo Assist: Alan Padilla
Gaffer: Vegas Giovanni
Set Design: Josefine Cardoni
Retouch: Keith Pfeiffer

@newbalancefootball @fcporto
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Hold on partner… we’re going home ❣️
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In early March, STADE worked alongside the new United Soccer League (USL) side, Brooklyn Football Club, as the club’s creative agency to grow and establish the BKFC brand in NYC and beyond.
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