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LEX XX, out now digitally & on ultra deluxe 3 x LP housed in a triple gatefold embossed sleeve designed by Commission Studio, pressed on 180g vinyl at Vinyl Factory with the D-Side finished with a bespoke etched design, and the book, outer and inner sleeve all printed by Imprimerie du Marais in Paris.

Explore LEX XX and order via link in bio.

Including contributions from artists like Danger Mouse & Jemini, Fly Anakin, Pink Siifu, Eyedress, Golden Rules featuring Yasiin Bey and Freddie Gibbs, Neon Neon feat. Cate Le Bon, alongside Kaleida, Belief, Nevermen, Prince Po and MF DOOM.

With remixes that reinterpret the tracks by Boards of Canada, Kevin Shields of My Bloody Valentine, DJ Premier, Prefuse 73, Madlib, Stereolab, Warpaint, King Krule, Chad Hugo and Thom Yorke.

Tracklist: 
I.  Danger Mouse & Jemini - Born-A-MC (Danger Mouse remix)
II.  Nevermen - Treat ’Em Right (Boards of Canada remix)
III.  Eyedress - House of Cards (Kevin Shields ‘Rainbow Belts’ remix)
IV.  Prince Po - Social Distortion feat. MF DOOM (DJ Premier remix) 
V.  Golden Rules - Never Die feat. Yasiin Bey & Freddie Gibbs (Prefuse 73 remix)
VI.  Fly Anakin - No Dough (Madlib remix)
VII.  Shape of Broad Minds - Let’s Go feat. MF DOOM (Black Noi$e remix)
VIII.  Tes - Shoot Shoot (Stereolab remix)
IX.  Fly Anakin & Pink Siifu - L’s feat. Foushee (Eyedress remix)
X.  Neon Neon - I Lust You feat. Cate Le Bon (Warpaint remix)
XI.  Kaleida - Think (Actress ‘Tone Two’ remix)
XII.  Eyedress - Jealous (King Krule remix)
XIII.  Hymie’s Basement - 21st Century Pop Songs (Mount Eerie remix)
XIV.  Subtle - Mercury Craze (Deradoorian remix)
XV.  Belief - I Want To Be (HAAi remix)
XVI.  Heartbreak - We’re Back (Vitalic remix)
XVII.  JJ DOOM - Guv’nor (Chad Hugo remix)
XVIII. Andrew Broader - Bloodrush feat. Denzel Curry, Dua Saleh & Haleek Maul (GILA remix)
XIX.  Kid Acne - Eddy Fresh (Gescom dub)
XX.  MF DOOM - Gazzillion Ear (Thom Yorke ‘Man on Fire’ remix)

Website by @officiallybusy
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Lacoste has unveiled a new visual identity 🐊
 
I think it’s a great example of how a heritage brand can evolve without losing what makes it iconic.
Rather than reinventing itself, the brand looked back into its archives and refined the assets that have always been part of its DNA. 

New custom serif typography and the updated palette and archive-inspired illustrations - every decision feels intentional and deeply connected to Lacoste’s history.
 
The result is a brand that feels more premium, more elevated, and more contemporary, while remaining unmistakably Lacoste.
 
Designed by Commission Studio / @commission.studio
 
What do you think? Is this the perfect brand evolution, or do you prefer the previous identity? ☺️
 
#branding #brandidentity #visualidentity #lacoste graphicdesign
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