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last day ⏳ the Haejang pop-up at Concept 404, De Pijp
Korean beauty, good music, a room full of people… and me dancing with my girl on my hip. mom's night out looks a little different now, and honestly? I'd do it again 🤍
if you're in Amsterdam today, go.
📍 @concept404_ x @heydaypresents
#haejang #heartandseoul #ade #amsterdam #depijp kbeauty momlife amsterdammoms

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🍸Kimchi hangover cure for ADE 🍸
ONE DAY Pop UP, OCT 25

Come by for a kimchi bloody mary with damchi ferment jus, great remedy for hangovers.

At @concept404_
📍Ferdinand Bolstraat 94, 1072 LN Amsterdam

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HAEJANG Korean pop-up is in town to create a space to chill and recover during the ADE 🪩🙂‍↔️ if you are into K-fashion, beauty or wanna join their workshops, check them out in @concept404_ 💜

@heydaypresents 🫶🏼

#ade #adeamsterdam #amsterdamdanceevent #amsterdamevents #amsterdamguide

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Tea & Vinyl in Amsterdam · ADE 2026 🇳🇱

What a beautiful morning in Amsterdam!

Today we brought a little piece of Tea & Vinyl Berlin to ADE, hosting a special listening and tea session at Concept 404 @concept404_ , in collaboration with Heyday Presents @heydaypresents

Big respect to everyone who showed up at 10 AM to listen to Japanese ambient techno! Especially after all those late ADE nights. 💪

We listened to Virtual Dreams II, exploring a fascinating chapter of Japanese electronic music and its reinterpretation of Western techno. For many of our guests, it was a completely new musical discovery.

Inspired by the Korean concept of Haejang (해장) — recovery after a night out — we created a little space to slow down, reset and recharge.

We shared beautiful Korean teas from Roka Tea @roka.tea , alongside some Chinese teas from our own Tea & Vinyl collection.

A huge thank you to everyone who joined us, to Concept 404 for the warm welcome, and to Heart & Seoul and Roka Tea for making this possible.

Amsterdam, we loved it! Hope to be back soon. 🖤

From Berlin to Amsterdam — tea, music & deep listening.

#listeningsession #amsterdamevents #amsterdamtearoom #teahouse #chinesetea

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WEEK RECAP ✨

Four events. One week full of beauty experiences.

Zet jouw muziek 🎧 🎵 aan…

1. Nordic Days Event 🌿
Twee dagen vol Nordic beauty, inspiratie en bijzondere ontmoetingen op @nordic_daysnl ! Samen met @nobenordicbeauty @scandybeauty @mjuuk_beauty brachten we de wereld van N-Beauty tot leven. Van inspirerende workshops tot de experience tafel en het rad van fortuin.

2. Moira Influencer PR Brunch 💖
28 influencers, een kleurrijke setting en heel veel @moiracosmetics inspiratie! Tijdens onze PR-brunch bij @wondr.experience in Amsterdam kwamen beauty, creativiteit en community samen. Een inspirerende dag vol beauty discoveries, content en onvergetelijke momenten. Bedankt @meridianagencyhq

3. Moira @ Etos Store Activations 💄
Moira on the move! Tijdens onze store activations in Amsterdam brachten we onze hero products naar de @etos. Met samples en product experiences lieten we consumenten kennismaken met @moiracosmetics en hun volgende beautyfavorieten ontdekken. Dank @meridianagencyhq voor de activatie.

4. Haejang × Kocostar Golden Beauty Experience 👑
A golden moment for K-Beauty! Tijdens de Haejang pop-up, samen met @heydaypresents @concept404_ , stond Kocostar in de spotlight tijdens @amsterdamdanceevent . Met de iconische Princess Golden Eye Patch brachten we een vleugje Korean beauty naar Amsterdam. A little patch, a lot of glow!

Four events. Countless connections. One shared passion for beauty. ✨

Dank aan alle partners, creators en teams die deze week zo bijzonder hebben gemaakt! ❤️

#BeautyExperiences #BrandActivations #NBeauty#KBeauty

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✨ VAN SEOUL NAAR AMSTERDAM 🇰🇷🇳🇱

Maak kennis met Haejang: het Koreaanse ritueel om bij te komen na een avondje uit. 🪩

Goede muziek, lange nachten en een gouden momentje voor jezelf. 💛

Tijdens ADE komen Koreaanse beauty en Amsterdamse nightlife samen. Met de KOCOSTAR Eye Gold Patch geef je je huidverzorgingsroutine een gouden touch — voor én na een nacht vol muziek en dans.

🎧 Met de coolste Koreaanse DJs achter de draaitafels en KOCOSTAR voor jouw golden glow!

🍵 En de heerlijkste matcha drankjes door @ikigaixmatcha

Komende 3 dagen nog te bezoeken @concept404_ georganiseerd door @heydaypresents!

Vitamine K. Met de K van KOCOSTAR. ✨

Kom langs en probeer ook onze vitamine K voor een golden glow!

#KOCOSTAR #ADE2026 #Haejang #VitaminK #eyegoldpatch

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💛 Heyday presents Haejang - a Korean ritual of recovery from a night out 💫 or between ADE parties 💆🏻‍♀️

This is your moment to slow down, explore, and try something new, from Korean skincare and wellness rituals to functional drinks and hands-on experiences

📍Concept 404, Amsterdam
23-25 October 2026
Workshops 10:00-12:00
Pop-Up 12:00 - 17:00

@heydaypresents @hey____day @concept404_ @koid_kr @ikigaixmatcha @new.comfort.massagestoelen @tea.and.vinyl @botanicalremedy_official @rosa.svalinjung @motomont.official

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This weekend we serve the Matcha Cloud again!ADE Korean event, music vibes, come recover with us!

Signature drinks:
1. Baked date banana
2. Biscoff pumpkin spice
3. Pepernoot
4. Cloud matcha

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HAEJANG 해장 — the Korean ritual of recovering after a big night

ADE is loud. We made you a place to come down.

Drop by Concept 404 between parties to rest your ears, sink into a massage chair, and discover Korean brands landing in Amsterdam.

💆 Free premium massage chairs, walk-ins welcome
🎧 Low-key sets from a Korean DJ
🔔 Sound bath, Tea and Vinyl, Matcha workshop
🛍️ Korean brands to discover and shop

📅 Oct 23–25 · 10:00–19:00
📍 Concept 404, Ferdinand Bolstraat 94, De Pijp
Free entry, no tickets needed.

Hosted by Heyday Presents × Concept 404

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TEA & VINYL IN AMSTERDAM: HAEJANG — A Korean Ritual of Recovery | 24 OCTOBER, 10:00–12:00

Berlin meets Amsterdam for a morning of tea, music, and deep listening.

On October 24, we’re bringing the Tea & Vinyl experience to Amsterdam as part of ADE — Heart & Seoul Haejang, presented by Heyday @heydaypresents

What is Haejang?

In Korean culture, Haejang (해장) refers to the ritual of recovering after a night out — traditionally through nourishing food, warm soup, and restorative moments.

Inspired by this tradition, we invite you to experience a different side of Amsterdam Dance Event. A slow morning to reconnect with yourself, restore your energy, and find balance through tea and music.

For this special edition, we’re collaborating with ROKA TEA @roka.tea , bringing a selection of specialty Korean teas alongside our carefully curated teas from around the world.

Our listening journey, Virtual Dreams II, explores the ambient soundscapes of Japan’s house and techno era (1993–1999) — music from memory, inviting us to slow down, disconnect, and listen with intention.

Expect an intimate gathering, carefully brewed tea, warm analog sound, and a moment of stillness in the middle of ADE.

SATURDAY · 24 OCTOBER 2026
10:00–12:00

📍 Concept 404 @concept404_ · Ferdinand Bolstraat 94, Amsterdam

TICKETS
Early Bird €25 · until October 18
Regular €35 · from October 19

Limited capacity. Tickets via link in bio.

Tea enhances listening.

#amsterdamevent #ade #teaculture #listeningsession #amsterdamevents

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found your next weekend matcha date🍵💌 you’ll find @ikigaixmatcha tucked inside concept store @concept404_ in de pijp every friday, saturday and sunday;) a little matcha bar to save for your next weekend matcha run!!

they use 5 grams of matcha in each latte, and i think the pepernoot was my favourite, though we really enjoyed the biscoff pumpkin spice one and baked date banana one too. the owner, yael has the prettiest smile and makes every drink with so much love!!!

IKIGAI MATCHA
📍 ferdinand bolstraat 94, amsterdam

#ikigai #matchabar #amsterdamfood #matchadate #amsterdamcity

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GIVEAWAY 3X HARIO MATCHA SETS! 🍵

On Saturday 24 October, ROKA Tea is taking over the matcha bar at Heart & Seoul Ep.2: Haejang, an official ADE event by @heydaypresents x Concept 404. To celebrate, we’ve teamed up with @harioeurope to give away 3 beautiful HARIO Matcha Sets, worth €85 each! 🎁

Each set includes a double-walled glass matcha bowl, bamboo whisk with stand, bamboo scoop and tea sifter. Everything you need to create your own matcha ritual at home!

HOW TO WIN
1.Follow @roka.tea & @harioeurope
2. Visit our matcha bar during ADE on Saturday 24 October.
3. Share a photo or video of our matcha bar on your Instagram Story and tag both @roka.tea & @harioeurope.

COME FIND US
📍 Concept 404, Ferdinand Bolstraat 94, Amsterdam
🗓️ Saturday 24 October | 12:00–19:00
Expect ceremonial matcha from Jeju Island, iced matcha lattes, sparkling yuzu matcha, coconut water matcha and refreshing hoji cold brew.

GOOD TO KNOW
- Three lucky winners will be randomly selected and announced via our Instagram Stories and DM the next day. Make sure your Instagram account is public so we can see your entry!
- Open to residents of the Netherlands and EU, with free shipping included.
- Winners will receive a randomly selected HARIO Matcha Set in clear, green or pink.

Good matcha, good energy & a little luck. See you at ADE! 🖤💛

#matchabar #ADE #giveaway

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