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Global Denim Mill + Supplier based on Innovation, Sustainability & American Heritage.
Based in Greensboro, NC Since 1891
#madewithcone #conedenim
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ENDRIME® and @denim_theater Present: BORN TO FADE – RAW TO WASHED DENIM
Written by ZENNURE DANISMAN

Published by @endrime Award-winning denim design consultancy.

BORN TO FADE – RAW TO WASHED DENIM is an educational step by step denim wash book covering 75 denim finishes, from raw to finished garment. The book includes full wash recipes with photos, processes, and videos for each wash. Written by denim wash expert Zennure Danışman and published by ENDRIME 

Denim laundries supporting the project are @tonellosrl @officina39, @howa.official, @garmonchemicals, and @kaisertekstil 

Denim Mills supporting the project are @artisticmilliners, @conedenim, @indigo_textile, @kaihara_denim.sales and @orta_anadolu.

All garments were made by @bluematters_official, with additional support by @hmswashing, @cleankorellc, and The CC.

This much-anticipated denim wash book launches with its premiere at the @kingpins_show in Amsterdam on October 14th 2026, followed by a Japanese launch at the premium denim vintage trade show @inspirationla Tokyo on October 31st, 2026.

BORN TO FADE – RAW TO WASHED DENIM

Flexibound/sewn perfect binding (1st Edition) October 2026

Hardback edition will come out in early 2027

RRP: £100-150 GBP (sewn perfect binding)

Book weight: 4 kg

Featuring 75 Denim garments, 800 pages includes full wash recipes with photos, processes, and videos for each wash. 

ISBN – 9781067661571

This book layout, photography, and editing by Sadia Rafique, Art Director of ENDRIME®.

Worldwide release will start in early November 2026 via ENDRIME.com, with rollouts to many other fashion bookshops across the US, Europe, and Asia soon after.

Huge thanks to @alice_tonello_ Andrea Venier @sultanbaber  @davidevagnetti @akkie_hatake @kt_selvedge @massimofalaguasta @kingpins_show @schoutenjoanne 

We honestly can’t wait for you all see this special book we have created - Zennure, Sadia and Myself worked over six months making this book. Thank you to all the sponsors. 

@angelajvelasquez @insidedenimmagazine 👀
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Officially introducing to you Sheppard Denim Co. The first denim brand that is fully traceable. From our family farm to your closet. 100% cotton. American made. Launching in November💙

Video credit: @_lukemccoy
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