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Connectivity

@connectivity.us

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Creating pathways of connection for brands and leaders to global culture through inventive strategy, media, partnerships, experiences, and talent.
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Cannes Lions was an experience I won’t soon forget.    As an entrepreneur, whose also a parent, my time is often led by checklists — and my personal survival each day is often measured by the assurance that my kids are happy and healthy with their needs met, and that my clients are satisfied. More often than not, that doesn’t leave much time for personal development or self-investment, although I work very hard to carve out moments to do so as often as possible.    Cannes Lions was a decision on my heart to attend as an entrepreneur for a few years, and many more as a corporate professional, but it seemed that the 15+ year career I had cultivated to that point and the business I was building didn’t deem me worthy enough to show up because I’m not as “visible.”     Nonetheless, the stars aligned and days in advance I was able to fulfill this intention that had been set on my heart — to represent myself and Connectivity as not only viable, but deeply deserving contributors to our industry; one in need of far more cultural consideration, expansive perspectives and visionary thinking.    I have so many goals to reimagine, to target, and to expand upon if I’m looking ahead, but if I’m looking at right now, I couldn’t be more indebted to the Creator of my little life for the opportunity to show up as me, no holds barred, and experience the world + provide for my family while doing so.
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Last week, I had the honor of being included in a discussion and networking experience offering ranging creative professionals advisory and support as they work to establish or continue cultivating their brand presence, courtesy of @somecreativeagency and @prgirlmanifesto.    A young professional came up to me after the conversation and asked what three words I’d offer her and others as reference points while they build: I said, positioning, consistency, and added value.     *Positioning: A bit of a double entendre here, but if I was starting from the ground up, no matter the level, I’d get crystal clear about my professional positioning and what I’m offering that’s an absolute need for my target audience, as well as positioning myself in (many of) the right rooms, not solely tied to my professional industry. Cultural rooms. Other industry rooms. Regional community rooms. Much of the magic of my career has come from so many different sources across the board.  *Consistency: A no-brainer here — creating continuity and frequency in your networking and community-engagement strategy is essential to your progression.   *Added Value: It goes without saying that whether networking up or across, the conversation cannot only surround your individual needs. How can you enter any space, connection, or platform and offer unique value that makes you shine?    As I move into a season of existing in multitudes professionally, rebranding, etc. etc., I’m taking my own advice! Thank you so much for the opportunity Fatou, Danielle, my visionary co-panelist @michaelkayepr, and every attendee who contributed to the experience.    Photos / Recap video by @dvvinci
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….so much happened the last few weeks 🥹🫶🏽
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#DUMP // April showers (will hopefully) bring May flowers ✨
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Happy Women’s Day! ✨ To celebrate Women’s Month, we’re launching a new series spotlighting inspiring changemakers and the lives, work and wardrobes they’re building with intention. First up: Alexa Palacios-Pierre 💛 Swipe to read more and discover her Industrie Africa favorites.
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Happy International Women’s Day to us all! ✨ In honor of the celebratory day, during this celebratory month, we are more than PRoud to highlight a few fellow publiSIS™ who are more than deserving of their flowers! 💐✨ Here’s to making strides in their respective industries – from film and music to the cultural and enriched arts to consumer brand products to agency owners and independent contractors! 💐 All the unseen work and showcased successes! 💐 And all of the *everything* in the in between. Your fellow sisters are here cheering you on and are oh so happy to be in community with you. To you! ✨ To us! ✨ To the publiSIS™! (Tag a fellow sis in the comments below that you want to shoutout today, and let the community know why! xo) #BlackPRGirlMagic™ #InternationalWomensDay #PR #publiSIS™
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Taking a look back at just some of my portfolio from this year and wow 😍 I’m obsessed! This year I really got to expand the way I support founders & brands with their content not just as a strategist but as a creative director and content producer. I got to come up with creative concepts, collaborate with SUPER talented people and coordinate all the small but mighty steps it takes to create meaningful content. I learned so much and the work featured in this post is proof of that! I also discovered my sweet spot for working with culture-led community & lifestyle brands. Some of my favorite brands/people I worked with this year included: 💜@whoisivanna, founder of @theahsid. We managed th @theahsid page and developed the full campaign for their 2nd annual I Reclaim Summit. 💗 @vivaciouslymarina, creator of @vivaciousretreats. We produced content for the Vivacious Retreat in Greece. 🤎@missdariadana, creator of @zigleys: the first-ever line of luxury jewelry for locs, braids, and twists. We led social media management and content creation earlier this year. ❤️collaborating with @alexarpalacios and @connectivity.us to lead content creation, production, and social media management for @sevendaughterswines. Thanks to you all for trusting your brands in my hands! I’m currently accepting bookings for Q1 projects. Comment ‘STRUT’ to get in touch ✨ content creation • content strategy • content production • marketing agency • creative studio • content producer • social producer • creative director
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@tarajiphenson for @sevendaughterswines 🍷 For this lifestyle shoot, we captured both stills and motion, crafting a visual story centered around celebration and everyday luxuries, from simple wine moments at home to an al fresco dining scene. Loved working with the @strutcommunications & @connectivity.us team to bring these visuals to life! Photographer: @kaylammendez #laphotographer #lavideographer #beautyvideographer #lifestylevideographer #commercialphotographer #losangelesbeautyphotography #commercialvideographer #intheluupe #losangelesbrandphotographer
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Can we appreciate this glam for a second? ✨ The skin, the lips, the lashes, the blend, the SKIN 😍 Timeless soft glam on the beautiful @alexarpalacios 🥰 I love to glam this beauty and to see her business THRIVE the way it’s thriving 🎥🤍 Thank you for being such a loyal client ❤️ #longislandmakeupartist #nymakeupartist #glam #nycmakeupartist #nycmua #beauty
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So grateful to the @connectivity.us & @sevendaughterswines team for trusting us with this content thing 🥹 This was my first time capturing a meet and greet event, and it did not disappoint. I’m usually behind the camera, getting content of everything but myself, so having a few moments like this to look back on feels really special. A reminder to stay present, celebrate the work, and let yourself be seen too 💛📸
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We’re so excited to introduce you to our first panelist for this month’s @missempowher + @prgirlmanifesto Mixer: Alexa Palacios-Pierre (@alexarpalacios) — founder of @connectivity.us and a strategic communications leader who knows how to move culture with care. With over 12 years of experience across industries like fashion, beauty, tech, and media, Alexa has built a reputation for crafting communications strategies that are culturally sound, globally minded, and rooted in community. Her work has touched some of the world’s most recognized brands, including Net-a-Porter, Amazon, Depop, Samsung, Jordan Brand (Women’s), and more. Alexa is a natural storyteller and connector, known for turning brand moments into movements. Through her work at Connectivity, she’s helped relaunch Seven Daughters Wines alongside Taraji P. Henson and supported platforms like Industrie Africa that are shifting global conversations around luxury and identity. She brings a deep sense of intentionality to every room she’s in, and we’re so honored to have her join us for an evening of conversation on the future of brand storytelling. 📍Join us August 20 at The Malin Nomad 🎟 RSVP at the link in bio #prgirlmanifesto #nycnetworking #womeninpr
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....at #Canne Lions w/ @SNAPCHAT & had the honor of speaking on a panel that asked one of the most pressing questions in today’s creator economy: How do you break through when the space feels so saturated? My answer was simple—Saturation doesn’t dilute impact. Repetition does. The most sustainable strategy isn’t chasing every trend. It’s owning your story. Because when you lead with truth, you create work that can’t be duplicated. That’s the kind of clarity I teach in The Art of Partnerships, and I’m grateful I got to share that message at Inkwell Beach alongside SNAP and some truly brilliant minds. Grateful to the entire team for creating space for conversations that move us forward—and a heartfelt thank you to @alexarpalacios and @connectivity.us for guiding me through such an incredible first experience at #CannesLions.
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