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@skygellatly is a cultural strategist and co-founder of @icnclst, the creative agency and talent representation firm known for bridging contemporary art and global brands through exhibitions, collaborations, and strategic consultancy. As CEO, he has led landmark partnerships connecting artists and institutions such as @Futuradosmil, @themuseumofmodernart, @NinaChanel, and @summaeverythang with brands including @Nike, @theMarcJacobs, @CommedesGarcons, and @Google.

Previously at Complex, MTV, and Details, Gellatly sharpened his instinct for culturally resonant storytelling. In 2023, ICNCLST launched @Control.Gallery in Los Angeles with @BeyondTheStreetsArt, championing artist-led practice, and in 2024 he joined Columbia University’s GSAPP as an Adjunct Professor.
 
Today, Gellatly sits down with hube’s Editor-in-Chief, @AleksKovaleva, to discuss his experience navigating the ever-changing media landscape and his deliberate interplay between creativity, business, and cultural strategy—offering a compelling model for how independent artists and companies can inform and elevate one another.

(1) Sky Gellatly and Shawn Stüssy
(2) Futura, Sky Gellatly, and Virgil Abloh
Courtesy of Virgil Abloh Securities 
(3) MoMA Design Store x Nike Socks
(4) Futura 2000 x Potato Head 
(5) Nina Chanel Abney x Google
(6) Courtesy of Rostarr x Moncler 
(7) Louis Vuitton LV Trainer Rammellzee sneakers
(8) Nina Chanel Abney x Jordan x MoMA Design Store
(9, 10) Nina Chanel Abney x EA Sports (FC22 game)
(11) Sky Gellatly with Futura and Takashi Murakami
Courtesy of Sky Gellatly
(12) Off-White™ SS20 Collection
Photography by Regis Colin Berthelier for Nowfashion
(13) GSAPP Adjacent Lecture 
(14) Devon Ojas x USM
(15) Sky Gellatly DJing for Lupe Fiasco

Digital editor: @theisabellaarchive

#SkyGellatly #hubemagazine #hubevoices #culturalstrategy
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