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Our team is humbled and grateful to be trusted with this very important brand, @eattruce, and blown away by the final design + build of what will become the next major restaurant brand in America.
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05.16.26 — Day 1 at @houndstockfest

It was a privilege getting to capture such an insanely talented group of local musicians this weekend

Big shoutout to @houndfm, @smileypetepublishing, @coomer.co, and @gatton_park for putting together such a special event. Already looking forward to next year — you won’t want to miss it!

#HoundstockFest #LexingtonKY #KentuckyMusic #FestivalSeason #travelky
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My work on the Kentucky Americana Triangle Travel Guide is officially live!

I collaborated with @hoodzpahdesign along with a bunch of other uber talented creatives on the interior layouts of the travel guide, which was one piece of a larger project that included a full brand identity and website to help promote tourism in Central and Western Kentucky.

I brought in some injections of color to break up the different attractions, sprinkled in some small flairs of personality, while still allowing the illustrations to be the star of the show. Balancing all the elements felt like solving a big, layered puzzle, but in the end, it came together seamlessly.

And holy cow! It’s already been featured on @brandnewbyucllc ! It’s a testament to the incredible talent and love that went into this project. 

Coomer: Strategy, Creative Direction
Hoodzpah: Art Direction, Design, Illustration
Ana Maldonado-Coomer, Coomer: Group Creative Direction
David Coomer: Head of Brand Strategy
Madeleine Stone, Coomer: Account Planner
Ella Brown, Coomer: Associate Project Manager
Amy Hood, Hoodzpah: Art Direction, Principle Design, and Illustration
David Vawter: Copywriting
Jennifer Hood, Hoodzpah: Illustration
Bea Morgan, Hoodzpah: Illustration
Van Berkemeyer: Illustration
Jessica Jaskiewicz: Illustration
Creative Flame: Webflow Design and Development
Victoria Alvarez: Editorial Layout
Jose Sojo, Hoodzpah: Animations

#travelguide #editorialdesign #kentuckyamericana #printdesign #herblester
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It's not every day you get to brand a geographic region!⁠
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Introducing the Kentucky Americana Triangle! This area of Western Central Kentucky boasts some of the nations finest quilts, cars, and guitars. The new tourism push led by Coomer & Team Kentucky beckons visitors out to see Bowling Green, Owensboro, Paducah, Henderson Co, and Edmonson Co., all just a few hours drive from eachother. Spend one day exploring Mammoth Cave, and the next at the Bluegrass Hall of Fame in Owensboro. ⁠
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@Coomer.co led strategy and creative direction with Hoodzpah spearheading Art Direction, Design, and Illustration. Along with the brand identity, we created a keepsake travel guide with charming illustrations of the areas finest attractions: from the Bluegrass Hall of Fame and Mammoth Cave to the National Corvette Museum and Ellis Park.⁠
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Check out the full case study on our site.⁠
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Credits:⁠
Ana Maldonado-Coomer, Coomer: Group Creative Direction⁠
David Coomer: Head of Brand Strategy⁠
Madeleine Stone, Coomer: Account Planner⁠
Ella Brown, Coomer: Associate Project Manager⁠
Amy Hood, Hoodzpah: Art Direction, Principle Design, and Illustration⁠
David Vawter: Copywriting⁠
Jennifer Hood, Hoodzpah: Illustration⁠
Bea Morgan, Hoodzpah: Illustration⁠
Van Berkemeyer: Illustration⁠
Jessica Jaskiewicz: Illustration⁠
Creative Flame: Webflow Design and Development⁠
Victoria Alvarez: Editorial Layout⁠
Jose Sojo, Hoodzpah: Animations
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