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Floral Designer based in LA/NYC📍🥀
Editorial | Weddings | Freelance | Deliveries
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Reflecting a year later on my @festivalflora experience with Mikey @putnamflowers @rosandichstudios 🌾 I met the most beautiful Spanish florists that I’ve come to love and cherish. @ines__refugio @cl0r0f1la @gokce.studio @wildsage.flowers @ana_castineyra_works 

Not unlike most jobs with Mikey this was a journey of discovery, collaboration and mutual trust to build these floral tapestries in the Mosque courtyard. Eight years ago when I moved to NYC to work for @putnamflowers I would have never dreamt I would end up alongside Mikey across an ocean designing a gigantic floral tapestry in one of the most beautiful places I have ever been. Many thanks.
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The most breathtaking venue for the sweetest, most beautiful Olga! 🥀

We love you so much! Thank you for trusting us with your vision and allowing us to bring something so magical to life. It was truly an honor to be part of your special day.

And to our incredible team — none of this would have been possible without you. So much love and gratitude for every single person who helped bring this vision to life! 🤍
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Nothing quite like a wild statement piece made from local treasures and foraged finds. 

I have to say, Barcelona has one of the most incredible wholesale produce markets I’ve ever visited. As wild, abundant, and sprawling as the markets I’ve explored throughout South America. The moment we walked in, I was completely inspired. I knew immediately that I wanted to create an overflowing still life for our dear Olga’s wedding.

To give the piece its wild, sculptural shape, Thanh @princess.mai.blooooooooms ventured into the woods surrounding our property and came back with the most incredible (and incredibly thorny!) hawthorn branches. Paired with the abundance of beautiful fruits and produce from the market, it all came together so naturally. A little wild, a little unruly, and full of life. Just how I love it!

A huge thank you to Andrew @cowboypetals for the beautiful fruit styling and to @detallerie for keeping everything on track and spirits high through one very wild and rainy day!

There’s something so special about creating with what a place gives you. A little love letter to Barcelona, its markets, and the beauty of things found along the way. ❤️
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A few favorites from the past couple weeks. Flowers, puppies, friends and travel. Tired but happy 🌹
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ONE STEM, SO MANY POSSIBILITIES🌹
We asked floral designers @rosandichstudios and @cowboyspetals what makes spray roses such a favourite to work with.🌸 Mikey Putnam is an internationally renowned floral designer and educator, celebrated for his creative use of colour, texture and garden-inspired florals. Andrew Ruiz is the founder of Cowboy Petals, a floral design studio known for its distinctive, creative approach to floristry. 💐

They share their thoughts on this incredibly versatile flower and show just how much you can do with one stem. 💭

Together with @worldofsprayroses , we’re putting spray roses in the spotlight and inspiring florists to discover their many possibilities.

Feeling inspired?

💌 Discover the spray roses currently in stock on Promotion on the Hoek flowers webshop!

#hoekflowers #sprayroses #worldofsprayroses #floraldesigners #floristry
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Christian @aknvas @christianjuulnielsen wanted wild and witchy, as if everything had been plucked from an overgrown cemetery in the darkest hours of the night.

Layers of brambled branches and tangled vine, feral moss and lichen, and the faintest touch of blue softened the wildness, creating a beautiful transition into the collection (which btw is the SWOONIEST collection!) 

We built these moments spilling from oversized leather bags, embracing the chaos of nature and all the beauty in its perfect mess. What a collaboration! One I will cherish forever 💙

It’s rare to find a creative brand that aligns with you so seamlessly. Not only aesthetically, but in spirit. Beyond being the most GORGEOUS collection, Aknvas is built with the kindest ethos. A true creative powerhouse, filled with heart, imagination, and an extraordinary sense of community. They have come to feel like dear friends. Christian has created a brand that is incredibly special—a world filled with warmth, generosity, and more talent than I could ever put into words.

I feel so lucky to have created alongside them, and even luckier to call them friends. I cannot wait to watch Aknvas take over the fashion world. 🖤 

And special thank you to @cowboypetals and @princess.mai.blooooooooms for being by my side to create these larger-than-life pieces. Love you!
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