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@dabbous.sa

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96 years, worn with pride 🇸🇦 creative direction for @talaalakeel for the 96th Saudi National Day, we wanted to tell a story of Saudi as it is today — rooted in its identity, but constantly evolving. rather than looking to the desert, we chose the heart of riyadh. @kingdomcentresa , one of the city’s most recognizable saudi landmarks, the setting became part of the story: a portrait of a modern saudi arabia, through fashion, architecture and place. the custom veil, created by @dabbous.sa , stretched 96 meters — one meter for every year — embroidered with “96 years, our pride is in our nature.”
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بين الأمس واليوم والغد… تتغيّر التفاصيل، وتبقى الهوية. 🇸🇦 من أصالة الماضي، إلى نبض الحاضر، نحو مستقبلٍ يليق بطموح وطنٍ لا يعرف المستحيل. Jewlery: @bvlgari Gown: @adnanakbar_official Creative director: @byhadeel Managed by: @brandatelier.digital Stylist: @abdryaad Veil: @dabbous.sa Photos: @n_amiri @photobynorah @dawwasd Video: @dawwasd Makeup: @olabilall Hair: @hairandmore.sa Location: @kingdomcentresa
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not all butterflies come in pastels —— some arrive in silver, shadow and a little chaos. 🦋 Happy Birthday Reem🤍 Catering — @meatsandcuts.sa Crêpe station — @crepesdesalpes Uniforms — @dabbous.sa Custom prints — @giftiarabia
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Pinned, stitched, considered. Building Dabbous beyond the logo — a visual language shaped around fabric, function and the details in between.
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