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A while back I got pulled into something that stretched what I thought “marketing support” meant.

Total Kombat was built to give tatami-based fighters, kickboxers, Muay Thai fighters, Taekwondo athletes, a professional pathway that simply doesn’t exist for them the way it does in boxing or the UFC. Elite-level fighters in these disciplines often have to abandon what they’ve trained in for years just to go pro. Total Kombat has set out to change that.

Working alongside founders Andy Cleeves, Lee Matthews, Ben Achilleas, and Damon Samson and being around a team with that level of conviction in what they are building is something else. When people who’ve genuinely lived a problem and set out to fix it, the energy in the room is different. It’s contagious, and it raised what I thought was possible in my own work too.

I’ve worked across social media, event organising and operational support. It’s broadcast on @itvxofficial, which has opened up a completely different world for me. Production schedules, broadcast standards, the sheer coordination behind putting a live combat sports show in front of a national audience.

What’s stuck with me most is watching a small team back themselves on something nobody had built before, and pull it off.

That’s the environment I chase now.

If you haven’t already, head over and check @totalkombat_ out!

📸 Featuring photography from @izzybrider and @jamescliffordkent
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