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dannygrubs

@dannygrubs

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Food guy with lot of chef friends🧑‍🍳
📬 [email protected]
connect w/ chefs on my Discord👇

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No gimbap, no groove 😜
#bibigoGimbap #Kimbap #OG #bibigopartners

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CJ제일제당이 미국에서 비비고 김밥의 메인스트림 시장 공략에 속도를 내고 있습니다. 현지 유통망을 빠르게 확대하며 성장세를 이어가는 가운데, ‘오리지널 한국 김밥’의 맛과 매력을 알리는 마케팅 캠페인을 통해 현지 소비자 접점을 넓힌다는 계획입니다.

CJ제일제당은 미국 시장에서 비비고 김밥의 올해 1~7월 매출이 전년 같은 기간 대비 59% 증가했다고 밝혔습니다. 비비고 김밥은 2024년 12월 미국 대형 유통업체 크로거(Kroger)에 입점한 이후 올해에만 앨버트슨스(Albertsons), 푸드라이언(Food lion), 컵(Cub), 마이어(Meijer) 등으로 판매처를 넓혀 현재 총 10개 메인스트림 유통채널에서 판매되고 있습니다.

이에 따라 현재 미국에서 비비고 김밥을 판매하는 점포수도 4734개로 지난해(1924개) 대비 145% 늘었는데요.

CJ제일제당은 K-푸드에 대한 높은 관심과 현지 식문화 등을 고려해 미국을 비비고 김밥의 핵심 시장으로 보고 있습니다.

특히 미국에서는 샌드위치나 부리토처럼 별도의 식기 없이 간편하게 들고 먹을 수 있는 식품에 대한 수요가 높아, 편의성을 갖춘 김밥 역시 성장 가능성이 크다고 보고 있습니다.

아울러 비비고 김밥은 12g의 식물성 단백질을 함유하고 있어, 간편하면서도 건강한 한 끼를 찾는 현지 소비자들에게 새로운 선택지가 될 것으로 기대되고 있습니다.

CJ제일제당은 미국 소비자들에게 한국 김밥의 맛과 정체성을 알리고 로스앤젤레스(LA) 지역에서 각 분야의 ’진짜들이 인정하는 김밥의 맛(OG Recognizes OG)‘이라는 주제의 마케팅 캠페인을 진행하고 있습니다.

‘OG’는 ‘오리지널(Original)’을 의미하는 동시에 ‘오리지널 김밥(Original Gimbap)’을 상징하는 중의적 표현으로, 미국 현지 소비자들에게 한국 김밥 본연의 맛과 정체성을 알리겠다는 취지를 담았는데요.

캠페인의 일환으로 틱톡 및 유튜브 등에서 약 900만명의 팔로워를 보유한 K-푸드 크리에이터 ‘대니 킴(Danny Kim)’과도 협업해 비비고 김밥의 편의성과 다양한 활용성을 알리는 영상을 제작했습니다.

CJ제일제당은 향후 미국 메인스트림 유통채널을 지속 확대하는 동시에 디지털 콘텐츠와 현지 크리에이터 협업 등 소비자 참여형 마케팅을 강화할 계획입니다.

📷 CJ제일제당

자세한 내용은 홈페이지 기사를 통해 확인하세요👀

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Gimbap eating Gimbap. Can you believe this?😮

#bibigoGimbap #Kimbap #OG #bibigopartners

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Mic check. Bite check. 🎤w/ rap OG @dumbfoundead

#bibigoGimbap #Kimbap #OG #bibigopartners

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A gourmet meal for the firefighters of Montgomery County started at our smokehouse. 👨‍🚒

@dannygrubs spent an afternoon at the Riverdale Park location learning how @fernando_gonzalez_pitmaster smokes a brisket.

Fernando showed up at the fire station himself, Snake River Farms wagyu brisket in hand, and turned an ordinary shift into the best meal these firefighters had in months.

🔗 Link in bio.

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One last round. 💃

Only a few more days to take advantage of Restaurant Week at El Presidente. Join us through September 6 for three-course menus at lunch, dinner, and brunch. Don't worry, we’ll save you a seat.

Photo: @grubs.media

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Congrats to my boy @_x5howard quickest submission of the night. The best is yet to come. #25

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We’re excited to officially welcome Danny Kim, @dannygrubs, as Donavelli’s newest partner! 🎉

Danny has grown an incredible community of more than 9.4 million followers across TikTok, YouTube, and Instagram, and we’re proud to have him joining us.

This is just the beginning, and we look forward to everything that’s ahead.

#Donavelli #DannyGrubs #DannyKim #NewPartnership #CreatorBrand

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wait...let him cook 🍔 join @dannygrubs and take on the #tiktokgrowthchallenge for a chance to earn up to $30K. link in bio

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Restaurant Week is almost here.

Three courses, your way. Join us for lunch, dinner, and weekend brunch August 24–30.

Book your table on @resy.

Video: @grubs.media

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Everyone loves Dauphine’s classics, but Summer Restaurant Week is the perfect time to explore our fresh, seasonal menus. Summer Restaurant Week starts next week on Monday, August 24th. Curated three-course menus are available for Dinner and Brunch and will be available through Sunday, September 6th, with exclusive new dishes and staples alike. Head to our website to book your table!

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Most people have never seen what you actually can do with a jackfruit. In Kerala we call it Chakka, and long before it became trendy ‘meat substitute’, it was the tree in everyone’s backyard - feeding whole families through the season, nothing wasted. So when the amazing @dannygrubs came by , I cooked him a whole spread of the traditional dishes I grew up on.: chakka ada steamed in a banana leaf, a fiery jackfruit stir-fry, right down to jackfruit seeds most people throw away. Watch Danny’s face at the end😀
Save this for the next time you see a jackfruit and have no idea what to do with it And tell me - have you ever cooked with jackfruit or does it scare you a little? #jackfruitseason #dannygrubs #chakka #keralafood #zerowastecooking

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