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David Cullen

@dcjersey

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The campaign continues across Liverpool 📍

Following the launch of our latest OOH campaign, Unseen takes it’s place across the city bringing the collection into the streets and into focus.

Discover the Unseen Collection at Flannels Liverpool.

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Unseen, across Liverpool 📍

Our latest OOH campaign takes Unseen across the city, bringing the collection to the streets of Liverpool.

The Unseen collection is now available at Flannels Liverpool, see the range in-store.

Don’t miss it.

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The Copenhagen Edit - 04

Join our founder @dcjersey, as he takes the Unseen collection to the @mandatorycph Trade Show. From the journey there, to the streets of Copenhagen, and everything in-between.

A glimpse of behind the scenes.

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The Founder’s edit.

During our journey through the @flannels store activations, we asked @dcjersey and Paul the founder of @consumeagency one question:

Which silhouette defines the season?

Here’s their answer.

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Part 2 📍 Leeds

The journey continues.

Following Liverpool, our founder @dcjersey arrives in Leeds to visit the latest Unseen retail activation firsthand at @flannels.

Stay tuned tomorrow as he shares his favourite silhouette of the season so far.

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Football at The Bear
We’ve only gone and brought a projector…
Tonight we’ll be showing;
Portugal 6pm
England 9pm
ICE COLD AIR CON
ICE COLD PINTS
PUB FOOD

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Material selection sits at the core of the Clarn.

Breathable technical fabrics are introduced across the forefoot to enhance airflow, while more structured materials through the midfoot provide support and hold. Overlays are placed with intent, reinforcing without adding unnecessary bulk.

The result is a construction that feels lightweight, responsive and durable.

Performance isn’t added on. It’s built in from the start.

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The Clarn is built from the ground up with performance in mind.

The upper is engineered through a combination of structured panels and flexible zones, allowing the shoe to adapt to movement without losing its form. Reinforced sections provide durability in high-stress areas, while lighter materials reduce overall weight.

Underfoot, a precision-balanced sole unit delivers stability and cushioning in equal measure. Designed for consistent, everyday wear.

Every component has a role. Every detail is considered.

The Clarn is technical design, refined to its essentials.

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The Marais is simplicity re-defined.

A clean silhouette shaped by subtle panel work and soft material transitions, designed to feel natural from the first step. Nothing interrupts the flow, every line, every surface considered to create a shoe that sits effortlessly within any setting.

Lightweight. Uncomplicated. Refined.

The Marais is designed to move with you. Wherever that might be.

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The Marais was designed to do more, without ever appearing to try. Every detail is considered with versatility in mind. 
Soft, responsive materials that adapt through movement. A lightweight sole that carries you from day into evening without compromise. It’s a balance of refinement and function, where technical construction sits quietly beneath a clean, effortless silhouette.

Nothing exaggerated. Just a shoe built to move across moments, settings and pace, seamlessly.

The Marais doesn’t change for the day. It’s ready for all of it.

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