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Hit it like Hamm

Imagine a future where men and women are equal. In some ways we are stuck in a present where we are unable to imagine how things could be different because of how they have been in history. This is especially true in women’s status in football. 

Football has in some ways become a game of politics and money in a sense that it almost reflects society. In a world where men and women are equal this would be reflected in the sport. However this is not the case, instead we rather see the opposite with the difference in sponsoring deals, training opportunities, role models, pay, and media coverage.

My wish is for a future where women’s football is recognized on the same level as men’s, as this would be a world where men and women are equal also off the field. With my collection I wish to advocate for a future world where women are remembered as household names, such as one of the legends in women’s football, Mia Hamm, thereof the title as a play on the famous quote and movie, “Bend it like Beckham”.

I wish to empower women and female athletes by creating feminine alternatives to the mass-produced fan merch we see today in the classic male silhouette. Looking at the present with a retrospective point of view I play with sarcastic commenting on discrimination issues taken from quotes of male figures in the history of women’s sport, such as:
“not suitable for women”

Project for @feeltheyarn contest 2025
Yarns sponsored by @suedwollegroup 

Photos: @nicolasu__ 

#feelthecontest2025masteredition #feeltheyarn #feelthecontest #knitweardesign #upcycledfashion #naba #ChangeTheGame #EqualPlay #WomenInFootball
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MODA E CALCIO: UN BINOMIO IN ASCESA

Il progetto dalla nostra calciatrice @elinehofsoy della nuovissima squadra femminile del Brera Milano fa parte di un sempre più ricorrente binomio tra moda e calcio.

Per la prima volta, grazie a Eline, la moda sbarca nel calcio dilettantistico femminile. Questo foulard, realizzato per la Nuova Accademia delle Belle Arti (@naba), vuole essere un simbolo di gioia, fairplay e sorellanza: i tre pilastri della prima annata delle nostre ragazze neroverdi nel campionato di Promozione.

Eline, sempre con questo indumento, ha voluto immaginare una collaborazione tra il celebre brand Hermès e il Brera FC. Un incontro insolito che sarebbe diretto a supportare attività sportive locali.

#moda #calciomoda #naba #milano #milan #hermes #brera #brerafc
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A year and a half since I finished my BA back in Oslo 🖤

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#fashion #fashiondesign #fashionstudent #fashionshow #machineknitting #silverreed #fashionschool #knitweardesign
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