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![The World Cup is cool and all, but check out this campaign for a football club in Tijuana.
Students at Brother Escuela de Creativos looked at a soccer team named after a street dog and asked what they could actually do for the dogs themselves. This is the “Draft a Stray” campaign.
The insight was simple: Club Tijuana already has the Xolos as its mascot. This creative team decided to use the mascot to raise awareness about the actual dogs from the city, most of which live on the streets.
Creative team:
Gabriel Hernández Velásquez - Copywriter [Honduras]
Patricio Godoy - Art Director [Chile]
Ignacia Sfeir - Art Director [Chile]
Jorge Abuhadba - Copywriter [Chile]
Isaac Amaya - Art Director [UK]
Diego Paredes - Editor [Honduras]
Jareth Dubón - Motion Graphics [Honduras]
Esteban Guarda - Motion Graphics [Chile]
School: Brother Escuela de Creativos, Tegucigalpa
Pls email ross@breakenterpod.com or DM @rosswhyross for your student / spec campaign to be considered 😛](https://s6.imginn.com/728543944_18103925288098306_6954054735611570071_n.jpg?t51.82787-15/728543944_18103925288098306_6954054735611570071_n.jpg?stp=dst-jpg_e35_p828x828_tt6&_nc_cat=101&ig_cache_key=MzkyNDU3MTcyMTYzNTg4NjY0NA%3D%3D.3-ccb7-5&ccb=7-5&_nc_sid=58cdad&efg=eyJ2ZW5jb2RlX3RhZyI6IkNBUk9VU0VMX0lURU0ueHBpZHMuMTA4MC5zZHIucmVndWxhcl9waG90by5DMyJ9&_nc_ohc=DT6WJlnCyOMQ7kNvwHia_Yp&_nc_oc=AdrRzG25KTLHXlFB6y_Dg31kRt2vx6KyK8-lmrkLtZ27UwjldRWJksNEV88GfsLwQDqtEdmZZMzRBh-kz9VSkGkB&_nc_ad=z-m&_nc_cid=0&_nc_zt=23&_nc_ht=scontent-mia5-1.cdninstagram.com&_nc_gid=dp8CC-FvfCYwBRDEOGuYHQ&_nc_ss=7a22e&oh=00_AQO1YhiM5Y87dSkUgU4xgrm1hJZ3v1zIKT-EGQ0kXs5meg&oe=6AD79A78)
