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Digital Marketing Student Association

@digitalwmu

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WMU's Digital Marketing Student Association.
The future of marketing is here.
Follow for events + news. Click the link ⬇️

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Thank you to everyone who joined us for our pickleball social! 🏓💝 We had so much fun getting to know everyone and spending time together. We can’t wait to see you all at Info Night!

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Our pickleball social is coming up🎉

Whether you want to play pickleball, stop by to say hi, meet some new people, or learn more about the different RSOs, we’d love to see you! You don’t have to stay the whole time or even play pickleball — feel free to stop by for a little while whenever you can! 💗

🗓️ Wednesday, September 9
📍Sorenson courts by the heights
⏰ 6-8 pm

If you have a paddle feel free to bring it, we will only have a few. We can’t wait to see everyone there!!

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Western students take home the GOLD! 💛✨

We're sending a huge congratulations to @hcobwmu digital marketing students George LaForce, Medina Azookari, Storm Rowles and Brooke Ricketson for earning first place at the 2026 Digital Marketing Competition, hosted by Purdue University Northwest’s College of Business.

For the second year in a row, #WMU came out on top, this time competing against more than 200 other schools from the U.S. and abroad.

The team was tasked with creating a $250,000 full-funnel marketing campaign for Frozen Garden, an early-stage smoothie company focused on whole foods and sustainability.

The winning strategy consisted of a business-to-business (B2B) model, and through extensive research and user testing, they successfully targeted luxury senior living communities as a key demographic.

Congratulations again to our talented students on the repeat championship performance! ⭐

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The Spring Collection has dropped 🌷

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THE MADNESS HAS ARRIVED. 🏀🔥

Welcome to DECA MADNESS. We’re putting the top RSOs head-to-head to see who really runs the Haworth College of Business. 🏆📈

The rules are simple: In order for your RSO to win the round, they need the highest vote percentage in 24 hours on the @decawmu Instagram story. Every vote counts. 🕒🔷

WANT TO WIN?
1️⃣ SHARE this post to your story.
2️⃣ LIKE this post to show support.
3️⃣ VOTE on our story right now.

The road to the championship starts today. Who’s taking it all? 🏆🐎

#DECAWMU #DECAMadness #WMU #BusinessBroncos #HaworthCollegeOfBusiness

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Don’t miss our guest speaker! This Wednesday at 7pm we are going to learn more about SEO and GEO.

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Career Fairs Recap ‼️
Our business broncos KILLED it makes new connections these past weeks 🙌🏼

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🚀 Sales, Marketing & Food Marketing Career Fair is TONIGHT!
📍 Fetzer Center | 🕓 4–7 PM

Dress to impress in business professional attire 👔👠 and get ready to land your next big step in your career journey! Connect with top employers, network with industry professionals, and show them why you’re the best pick of the bunch 🍎

#BusinessBroncos #CareerReady #WMU #SalesMarketingFair #FoodMarketing #DressForSuccess #NextStep

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It was another great year at the digital marketing career fair! We loved meeting the bright new generation of marketers. This fantastic program makes us WMU alumni proud! 👏

#careerfair #nextgen #kalamazoomarketing #careeropportunities

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DigitalWMU career fair is back!
Are you ready to make new connections? #WMUcareer

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You won’t believe who WMU’s digital marketing students teamed up with! 👀 🦁✨

As part of a student influencer program, #WMU digital marketing students worked with Miller Auditorium to promote Disney's "The Lion King" by creating engaging social media campaigns to drive awareness and encourage student attendance.

A special shoutout to Dr. Scott Cowley for leading this innovative collaboration that blended strategic thinking with creative execution to provide valuable real-world experience.

Haworth College of Business WMU student points at a banner for "Disney The Lion King Musical" with show dates, standing in a busy venue.

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Waiting to complete a degree to start a career isn't Keenan Millar's style 👔.⁠
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He started his own freelance digital marketing business while in the program at #WMU. The hands-on experience with his own business has enhanced his skills in and out of the classroom.⁠
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From building a landing page, to optimizing Meta ads, to managing an email campaign, and improving #SEO, Keenan's abilities have been impactful for clients, all while being influenced by the professors at HCOB.⁠
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"In all my classes, I’ve felt that my academic goals were well supported thanks to my professors, who do an excellent job of teaching in a way that is accessible and understandable to students."⁠
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Feeling inspired by Keenan's journey? Learn more about the digital marketing major at the majors and minors link in our bio!⁠
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#HaworthCollegeOfBusiness #BusinessBroncos #WesternMichiganUniversity #CollegeLife #StudentLife

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