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Nike Merc Tour MUC with @sportklub___

@nikefootball
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Felt like hitting the jackpot when the client brief came in: We need a real family with real authentic family vibes.

We do not only see our companies as family businesses, we also really love the idea of showing authentic dynamics instead of just casting a group of models who look like they could maybe be related. Which, to be fair, we already did a couple of times.

But this time, we could fully use our fyne expertise: checking not only our models, but also the whole family around them.

@lifeofricobaby already had a few in mind, but in the end it became the wonderful fam of Mafoudia.

Fun fact: @mafoudia.crf told us that an authentic family shoot for a campaign was actually on her vision board for 2026, which we did not know.

So we are glad that we somehow became a small part of making that wish come true.
Always visualize and verbalize your goals instead of just keeping them in your head, so the universe knows what to work with. 🧘🏻‍♂️

We are super happy with the outcome and feel like you can really tell that this is an actual family.

A thousand thank yous to the whole fam of Mafoudia for making it happen so quickly and for letting us feel your family magic.

Even better when the product itself is the Superstar. A shoe that is iconic across generations and carries so much heritage, it basically became the perfect product for this kind of storytelling.

Another fun fact: the bros had a little fight right before the shoot. Family fights, family makes up.
But when life gets challenging or the camera starts rolling, everybody shows up for each other.

That’s family in a nutshell. Can’t get much realer than that. 🫡
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la Zone for @snipes_germany with @dirbytim
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i manifested but i also did the f*cking work
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