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Illustration & Graphic Design
Inspired by people & the great outdoors | Morro Bay CA | Illustrator @planetpeoplestudio
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Planet People was created with the goal to empower purpose - Using creation and craft through design as a vehicle to help those that are making an impact.

That’s why we were honored when our friends @nomadixco asked if we wanted to help create a collection that would benefit the Fallen Firefighter Relief Fund @fallenfirefighterrelieffund 

The FFRF has donated over $3.5 million to firefighters and families over the past 30 years. The collection pays tribute to those we’ve lost. 

These are a few bits and bobs from the process of designing the graphics for towels, bandanas, and bags 🤘. Huge shout out to @domfishh and his illustrating magic. Peep some of the ideas that didn’t make it past sketches but were still cool as hell.

25% of all items in the collection purchased go directly towards supporting the Fund.
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Over 100 people came out to show their support for Saltwater Classroom and our mission of accessible ocean education last Thursday. We filled the space at Yarmouth’s @eastcoastyachtsales and reveled in a summer evening together.

Take a look at the celebration as captured by the incredible @marinafrenchphoto. 

Such a great evening! If you weren’t able to join us this year, make a point to in 2027 — these events just keep getting better and better! 

Countless individuals and businesses chipped in to make the celebration possible, like the dozen or so entities that contributed to perhaps our most sought-after raffle selection yet…

All night long we enjoyed the talents of @sundogbandpme. There’s something about bluegrass to really set the tone right for a summer gathering.

Spirits were high, positivity radiated, and the excitement around what’s next for Saltwater Classroom was palpable.

The one and only @roebotts keeping our reusable pints full with beverages kindly donated by @roundturndistilling, @bissellbrothers, @threeofstrongspirits, @allagashbrewing, @bluetbubbles, @mainelovelife, and @maineroot. 

🫶

🫶

Some highlights of the evening included screen-printing with Hope from @littlechairprinting, delicious oysters shucked by Jules of @bombazineoysters, and a live weaving demonstration by Kerin at @capeporpoisetradingco. 

Some highlights of the evening included screen-printing with Hope from @littlechairprinting, delicious oysters shucked by Jules of @bombazineoysters, and a live weaving demonstration by Kerin at @capeporpoisetradingco. 

Some highlights of the evening included screen-printing with Hope from @littlechairprinting, delicious oysters shucked by Jules of @bombazineoysters, and a live weaving demonstration by Kerin at @capeporpoisetradingco. 

A treasure trove of ocean-inspired artwork, one-of-a-kind goods, and unforgettable experiences made for a popular silent auction table. Thank you to everyone who contributed so generously! 

🫶

🫶

All in all, it was a tremendous evening that raised critical financial support for our organization and the work ahead. Thank you to everyone who joined us, contributed, and helped bring it all together! Se
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What a turnout!!! The NWF SURF JAM ‘26 was a massive success. Incredible headstands, cross steps, and community. Thank you to everyone for joining and helping support our cause. We couldn’t do it without you! 

Massive shoutout to our sponsors 
@creaturesofleisure 
@layday.co 
@otiseyewear_usa 
@windanseasurfclub 
@domfishh 
@buenavistavanco 
@drinkum
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Earlier this year we worked with @suetcompany to develop their no BS good old fashioned beef tallow label & brand design.

From the jump Allen was very clear that he wanted something fun, irreverent, and would appeal to the modern consumer. Talk about a dream client 🤝

The product is about as clean as it gets and it would have been a no brainer to go for an all natural organic vibe, which we did explore with some of our sketches. But, that was quite frankly too lame.

One of the wildcard ideas that came from @domfishh to feature a cow picking a guitar was just the right amount of -“this feels appropriate” and “this might be a little out there.”

He became the face, supported by bold type and colors. We infused loose western vibes throughout playing off a Nor Cal ranch aesthetic, but with plenty of playful charm.

Easily one of the highlights of this year. And to make it even better Allen has been crushing it since launching. 

If you’re in the Bay Area go hang with him in person - or if you’re not he ships! He even committed to a specific box for shipping that cuts out plastic even though it was a bit more costly. The commitment to the craft alone is worth supporting 🤘

#packagingdesign #beeftallow #graphicdesign #logodesign #branding
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NOSTALGIA IS A DRUG // VOL. 2
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