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New idea. New era. I’m obsessed already.

You know that moment when you’re SO ready for what’s next… but you look at your current brand and you’re like, yeahhhh she’s not coming with us. I don’t have the visuals to launch what’s next.

You want something new. Something no one else has. Something that feels so YOU people just get it.

Call me.

Give me the idea, the messy vision, the “I can kinda see it but also… help.”

My brain will do the rest. The concept, the vibe, the shoot, the whole world around it.

And then we make it even better than the version you had in your head.

Very into comeback season, btw.

#carteblanche #comebackseason #brandmaker
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This summer feels like a special one.

Not only because so many big shifts are happening in my own life… but also because my not so little girl turned 21.

Last week we celebrated with all her friends. In two days it’s her actual birthday and we’re celebrating in Champagne, France.
There were so many moments over the past 21 years where I wondered if I was doing it right. As a young mom, single mom, married mom, A working mom. I think every mom knows that little voice asking… Am I doing enough?
Will they be ok when they are all grown up?

And then came the speeches.

Listening to her friends talk about who she is. So kind. So warm. So funny. So inspiring. Hearing them describe the woman she has become… I don’t think I’ll ever forget that moment.

Tears &  much pride.

And the thought….. It all turned out so beautifully. She turned out so beautifully.

Twenty one years ago I could never have imagined this. Having a daughter like her is one of the greatest gifts life has given me.

Somehow life gave me more than I ever knew to ask for when it comes to my children.

Because both of them have grown into the most beautiful human beings. 

And to all moms that worry: “ let life show you how good it can get.” 💫
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The feeling when you know you’re stepping into a new era and everything starts falling into place.

For this client, we created the creative direction, production and photography for her brand. 

One of my favourite things about this work is seeing what happens when a woman aligns her brand with who she’s becoming. She shows up differently. She trusts herself more. And suddenly, the opportunities that once felt out of reach start finding their way to her.

The frequency of this space is unreal. 💫
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