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DREI PEDALE

@dreipedale

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the sweetest start to fall🤍
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Home turf hits different 🗽 From New York Stock Exchange ➡️ Experts Only Festival
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A place where a lot of it became real. @dreipedale ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This was the old Drei Pedale office. Part studio, part warehouse, part testing ground. A lot of ideas started here, a lot was learned here, and a lot of the brand took shape inside these walls. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Some have asked to see more of it, so here’s a minute from that chapter. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #dreipedale
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New York, J. Press, cars, and art. These are things I like! 𝑷
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EAT BEEF 🥩 📷 @johnharbinson_ #communityrovers #rangerover #landrover #l322 #vogue
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Almost that time of year again.. @peytoncarvell 🚗 #communityrovers #rangerover #landrover #l405 #winter
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A good truck she was @peytoncarvell 🥲🚙 #communityrovers #niche #landrover #defender #d90
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Home currently 𝑷
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A great few months ⏱️
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Where it all started 𝑷 #dreipedale
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Things that felt right this week… WE HIT 5K! Swipe through for a carousel of weekly inspiration, dream spaces, want-list items and, for the first time ever, a meme. Lead image: childhood drawing by @peytoncarvell, informing the return of his automotive clothing company, @dreipedale. @amuxnii is SO right. That’s why I bought my SL R129. 👉 🥺 👈 I lost my mind when @rev_sect teased the Porsche 935 @hotwheelsofficial x @race.service collaboration. Please tell me there’s apparel? @stuartwindsorphotographer captured such a blissful moment at the Westin Bonaventure Hotel in Los Angeles. Dior gets the @deathspray treatment. @jonathan.anderson: collab? @bentleymotors honours its founder with the relaunch of its community-centric magazine, titled ‘W.O. Magazine.’ Check out this very fancy newsagents in Mayfair. Not your regular offie. Big MJ energy. Dreaming of a home like this, designed by @formant.studio, @a____valencia and @verosojo. Take me to Alfaville, @sr_formica. If you’ve not been sleeping under a rock then you’ve likely seen the work of @dovbenkodasha. Their latest imagines their surrealist world in the guise of IKEA — an unlikely match made in flatpack heaven. Peyton Carvill’s childhood drawing of a blue modified car for his brand Drei Pedale leading for BrainFuel Magazine’s weekly Instagram visual research moodboard inspiration carousel content algorithm boosting feature word on image post.
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Drei Pedale is back after taking a hiatus last year, introducing a brand-new design approach as well as resting on its laurels for a collection of t-shirts that celebrate the joys of car culture. From a hand-drawn, child-like depiction of a Porsche 911 Turbo from the 1980s, to loud and proud “I like cars” scripture in crayon letters, this drop proves why @peytoncarvell’s @dreipedale really is one of the best to ever do it. The brand blends childhood nostalgia with plenty of wit. Take the Le Mans/Le Boys Porsche 911 GT1 tee for example, a perfect play on words for a standout graphic t-shirt. Then there’s the sophistication of the motorsports cap, and then, another nod back to nostalgia with the 911 keyring. Drei Pedale. Small but mighty. Dropping on August 28 at 11 AM PST / 2 PM EST / 7 PM BST online. Drei Pedale white T-shirt featuring crayon child drawing of a red Porsche 911 Turbo vintage 1980s version. BrainFuel Magazine writes the headline “my favourite car t-shirt brand is so back.” Target audience for algorithm on Instagram includes men ages 18-38 who like cars, automotive industry, nostalgia, retro design, classic cars and streetwear.
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