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Drew Lightfoot

@drewlightfootdotcom

1.2K

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Creative / Director / Explorer

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Really made the most of summer ‘26

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Claymation. Tim Burton. Eddie Murphy. VR filmmaking. Surfing. Sony Bravia Bunnies.

Meet Drew Lightfoot.

Our favourite Canadian joins the Reel Factory spotlight series to share the creative journey that's taken him around the world.

Link in bio to check out Reel Good Yarns with @drewlightfootdotcom

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Claymation. Tim Burton. Eddie Murphy. VR filmmaking. Surfing. Sony Bravia Bunnies.

Meet Drew Lightfoot.

Our favourite Canadian joins the Reel Factory spotlight series to share the creative journey that's taken him around the world.

Link in bio to check out Reel Good Yarns with @drewlightfootdotcom

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Claymation. Tim Burton. Eddie Murphy. VR filmmaking. Surfing. Sony Bravia Bunnies.

Meet Drew Lightfoot.

Our favourite Canadian joins the Reel Factory spotlight series to share the creative journey that's taken him around the world.

@drewlightfootdotcom

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Kiwi/Canadian ingenuity at its best, working to launch a bunch of food in the air and capture it all at 1,000 frames. A combination of Volume Wall, actuators, Phantom, Bolt and forklift for good measure #setupvstheshot

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This is me dropping the call to action…

The Global Peace Activation.

This will shift the frequency of the planet. Through your heart, through your nervous system, through your electromagnetic field.

This is something I want everyone to do. All it asks is for you to take a moment on 8/8/2026 - to help us build the largest dataset of peace ever collected. Why? So we can use it as the architecture for all of our new systems - putting humans, not machine, in the middle.

We are fundraising (link in bio to register for GPA and also to donate) - donates support the research required to build this data into a blueprint for humanity. And to provide devices to countries where supply is difficult, as we want this dataset to span 150+ countries.

This is our resistance against big tech. A stand for humanity. A claiming of our sentience.

#globalpeace #techforgood #mentalhealth #biotech #ai

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As I’ve hinted… there’s been something cooking in stealth. Something that’s beyond dear to my heart. In partnership with Director, @drewlightfootdotcom

… The trailer is here. 🎬

Empathy Revolution is a documentary about one of the most urgent questions of our time -

Who owns your emotions?

Because right now, while you scroll, while you swipe, while you feel - that data is being harvested, quantified, and sold. And most of us have no idea.

This film follows my journey building something radically different. A technology that puts your inner world back in your hands.

It’s the most personal and most important thing I’ve ever done.

I’m making another huge announcement tomorrow… that will help you know how to get directly involved. And, we’re gonna need that.

Stay tuned.

#EmpathyRevolution #DataSovereignty #EmotionalHealth #Documentary #MentalHealth TechForGood InTruth

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𝒆𝒗𝒆𝒓𝒚𝒕𝒉𝒊𝒏𝒈 𝒎𝒂𝒕𝒕𝒆𝒓𝒔, a film on Ground, on noticing, on becoming, by @drewlightfootdotcom — link in bio for the full 6 minutes 🤲

making ink from the Ground, painting the sky every day, painting with the rain, is all a poetry for me. the many sides to the same prism that i turn over and over again in my open hands. trying to hold on to all that is changing, all that is leaving, knowing the impossibility of that pursuit, while believing that all of it matters. allowing myself to be moved by it. and maybe that’s the whole point.

as someone who often prefers to hide behind her work, it felt special, vulnerable, maybe even important to share so much of what runs beneath it. when a collaborator is a thoughtful listener, careful with all they hold, i think it makes us brave. thank you Drew, i would not have done this without you, a true 1 of 1.

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find pieces from the Ground series at:
@idstoronto
@arterialtoronto for @designtofestival
@artistprojectto
@stylegarage for extremely limited edition prints
@curateandcovet_collective x @popuphouse.to
or as always find me in my studio @wychwoodbarnsto
www.jillyfrances.com/ground

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Why be a paper pusher, when you could do this?
#techstartup #netflix #intruth #entrepreneurship

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Life
is
beautiful.
❤️

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A lovely and long overdue catch-up with old friends ❤️

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Pictures speak much louder than words. XO 😘

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