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KEANU Kava

@drinkkeanu

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Instant noble kava, brewed fresh in the islands of Vanuatu
Learn about kava @nothingspecialpresents
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As a federal hemp THC ban looms, kava and kanna beverage brands are moving to capture demand for mood-focused non-alcoholic alternatives. The story examines how @drinkcantrip, @upstate_elevator, @drinkkeanu, and others are positioning botanicals as retailers reassess THC drink shelves. Read the full story at the link in bio 👆 #BeverageIndustry #FunctionalBeverages #NonAlcoholic #THCDrinks #Kava
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KEANU is betting that kava can become a much bigger social beverage category in the U.S. 🌿 Founded by former Lazard banker Alex Russell, the brand makes instant noble kava designed for unwinding and socializing without alcohol. 🌴 Russell spent years studying kava across Vanuatu, Fiji, New Caledonia and Hawaii 🥤 KEANU uses traditional noble kava rather than highly concentrated extracts ⚡ Its first product drop sold out in 67 minutes 📋 More than 3,000 people joined the early waitlist 💰 The brand recently secured investment from Noetic Fund 🇺🇸 KEANU is now focused on expanding beyond DTC and growing kava in the U.S. The bigger goal is not just to launch another functional drink, but to bring a centuries-old Pacific social ritual into a modern American format. Would you try kava as an alternative to alcohol?
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All New A Moment Of Xen @iheartradio @wor710 • Alexander Russell @amrussell14 (Founder of KEANU) @drinkkeanu - discusses the ancient Pacific Island beverage that’s helping rewrite drinking culture. From happy hour to healthy hour, he’ll break down why Kava may be coming for alcohol’s crown. • Hydration With Heart Series @onceuponacoconut • https://drinkkeanu.com/ • Watch full episode here. 👇 https://youtu.be/9hBHzZiEJpg?si=u7koIUwx0bW6DdSQ • #amomentofxen #kava #zeroalcohol #hydration #branding
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Meet some more of our newest additions to the Startup CPG community! If you’re tagged, introduce your brand below - tell us what you’re all about! 🍓💪 @bamjamprotein 🧼 @ejo_life 🌱 @ilivecomplete 🌶️ @grumpydadsaucecompany 🌍 @spicyraksha 🌕✨ @drinksupermoon 🥤 @strivesoda 🍄 @funguy 🏌🏻‍♀️ ⛳️ @swingerenergy 🏔️ @balcony_botanicals 🌶️👶 @heysaucebaby 🐶 @eurekapetco 🥞 @daddyshomemadesyrups ☕️ @capecoastco 🔥 @thehotgirlsauce 🍋 @try.naomi 🍹 @drinkkeanu 🌊👶 @hellowavekids 🌿 @trucinnamon You might be asking yourself “how does my brand get featured?” Hop over to the Slack community, introduce your brand in the introductions channel, and be sure to share your socials, website, and make sure your product images are LIVE! Check all these boxes? Voila! You’ve entered the queue to become featured. We have many brands joining daily - so patience, friends! 😎
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Over five years in the lab, one hour to sell out. Shoutout to @amrussell14 and @drinkkeanu for creating a world class kava product & experience.
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KEANU came to our design studio with a challenge: how do you honor centuries of Pacific Island tradition while making kava approachable for a new generation? The answer lived at the intersection of heritage and innovation. We crafted a brand identity that feels both timeless and immediate—grounded in kava’s rich cultural legacy but speaking fluently to modern wellness seekers ready to reimagine their social rituals. The packaging became our canvas for storytelling. Clean, confident typography paired with a sophisticated color palette that nods to the Pacific Islands natural beauty without falling into tired tropical tropes. Every touchpoint, from the instantly recognizable primary packaging design to the verbal identity, reinforces the @drinkkeanu mission: this isn’t just another beverage, it’s a movement toward mindful enjoyment. meet the edge developed a complete brand system that travels seamlessly across every experience—from shelf presence to digital community. The result is a brand that educates without lecturing, invites without excluding, and stands out in the alcohol-alternative space with authentic confidence. KEANU doesn’t ask permission to be different. It simply is. #Branding #PackagingDesign #NewBrand #Marketing #meettheedge #designstudio #Keanu
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The food + beverage space is evolving fast, and I love seeing founders push the boundaries of what “better-for-you” can look like. These 9 emerging CPG brands are doing just that - reimagining everything from hormonal wellness teas to seed-oil-free dressings, functional gummies, and collagen energy drinks. Each one is building with intention, innovation, and heart. ✨ Today’s featured products include: 
@thecycledrink - Herbal teas supporting menstrual balance and hormonal wellness
@sprinklebitesfun - Protein-packed superfood sprinkles
@lollysfrozengrapes - Frozen grapes dipped in dark chocolate
@drinkkeanu - Instant kava, NA social drink
@afternoonfoods - Vegan dried mixes for quick, seed-oil-free dressings
@carbe_diem_foods - Low net carb wheat pasta
@drinkooso - Non-alcoholic sparkling teas with organic ingredients
@crave_tandy - Functional, gluten-free wellness gummies
@drinkskinergy - Collagen-infused sparkling energy for skin health Which one are you most curious to try? 👀 
#cpglife #beveragebrand #foodinnovation #founderlife #brandstrategy #functionalbeverage #wellnessbrand #emergingbrands #marketingstrategy #betterforyou #brandstrategy #contentstrategy
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