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DUDE

@dude_frames

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šŸ˜Ž You may already know Jack Hunter. The Scottish poet, writer and actor was one of the faces of our More Than Palsy campaign in 2025. Now, heā€™s back for Truly Cerebral, using poetry to share his perspective and remind us that cerebral palsy is part of your story, not all your story. On 8 November, Jack will also take part in DANAE Festival in Milan, bringing his poetic voice to the stage. From More Than Palsy to Truly Cerebral: celebrating the stories and voices that deserve to be heard. Now itā€™s your turn! Show us who you are, what you do and what makes you unique. šŸŽ¬ Join the Truly Cerebral Casting Archive ā€” link in bio. #TrulyCerebral #MoreThanPalsy #DANAEFestival #WorldCerebralPalsyDay #cerebralpalsy
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Meet Alice šŸ‡®šŸ‡¹ ā€” a former Paralympic swimmer with an artistā€™s eye, a travellerā€™s spirit and a love for everything from live music to mountain trails. At almost 29, she fills her days with colour and creativity, expressing herself through art, exploring new places and finding inspiration in the world around her. From makeup to hiking, Alice is always discovering new ways to make life her own. She has hemiplegia, but thatā€™s just one part of a much bigger picture. šŸ’œ Cerebral palsy never looks the same. And neither does the person behind it. What makes you you? Show us who you are, what you do and what makes you unique. Submit your video and become part of the Truly Cerebral Casting Archive. šŸ”— trulycerebral.com #TrulyCerebral #WorldCerebralPalsyDay #CerebralPalsy #paralisicerebrale
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Weā€™d love to see EsteĢe in a mascara commercial! If youā€™re a person with #CerebralPalsy and want to show us your talents, you can follow EsteĢeā€™s example: shoot your #TrulyCerebral Casting video and upload it safely trough the TrulyCerebral.com website. Check out the how-to guide from the #linkinbio and in the stories.
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šŸ“£ Ad Spotlight: FightTheStroke ā€” ā€œA Truly Cerebral Campaignā€ šŸ“ FineEye Take A creative team sits in a pitch meeting trying to define Cerebral Palsy in 30 seconds ā€” the exact brief advertising always gives a cause. Then they start casting. Real people with CP walk in, each one completely different from the last ā€” different mobility aids, different abilities, different lives ā€” and the tidy 30-second script the team started with keeps getting longer, messier, truer. By the end, the whiteboard is covered in words: movement, posture, speech, independence, emotional life. The ā€œadā€ becomes an admission that no single ad could ever capture this. Itā€™s a campaign that turns its own limitations into the message. Rather than cast one telegenic spokesperson with CP and call it representation, FightTheStroke and DUDE Milano built a film about the impossibility of that shortcut ā€” and then backed it with something structural: a call for people with CP to submit self-tapes, building what theyā€™re calling the Truly Cerebral Casting Archive for casting professionals going forward. Thatā€™s the part that elevates this past a clever concept video ā€” it leaves behind an actual resource. For World Cerebral Palsy Day work, which can lean heavily on either inspiration or statistics, this one is self-aware and a little funny about the advertising industryā€™s own habits, without undercutting the seriousness of what itā€™s actually representing. āœØ Credits Brand/Organization: FightTheStroke Foundation (Italy) Campaign: ā€œA Truly Cerebral Campaignā€ Agency: DUDE Milano Director: Tommaso Pitta DOP: Luca Esposito Creative Directors: Ilaria Biani, Cecilia Rocchetta Chief Creative Officers/Partners: Livio Basoli, Lorenzo Picchiotti Production House: Not separately credited ā€” produced in-house by DUDE Milanoā€™s own production team, shot at PKT Studios srl / Inda Kids Milano Launch: October 2, 2026, ahead of World Cerebral Palsy Day (October 6) šŸ’¬ How would you define Cerebral Palsy in 30 seconds? (Thatā€™s the point ā€” you canā€™t.) #AdOfTheDay #WorldCerebralPalsyDay #FightTheStroke #DUDEMilano #DisabilityRepresentation #InclusiveAdvertising #FineEyeCreations #FineEyeTake #CerebralPalsy #AdvertisingFor
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Check out the ads that made us stop scrolling this week: šŸ§  @fightthestroke Foundation flips agency tropes to highlight cerebral palsy, showing creatives gaining real insights from people with the disorder. A PSA by @dude_frames Milan. šŸš— @Verizon subverts romance tropes as @chrisbriney_ longingly drives to Whitesnakeā€™s ā€œIs This Love,ā€ only to reveal heā€™s pining for brand rewards. Directed by @mitchryan. šŸŽƒ @reeses recruits Halloween icons @riccigrams and @kathynajimy to find Americaā€™s ā€œTrick-or-Treatiest Streetā€ for an epic block party. šŸ€ @primevideo drops @nba superstars directly into a living room game to launch their streaming coverage. High-energy fun directed by Max Gutierrez. šŸ‘” @nfl Shop showcases fan and player style across minimalist soundstage sets that let the merch shine. From @yardnyc. Which one is your favorite?
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šŸ‡®šŸ‡¹šŸ‡ŗšŸ‡ø Cosa succede quando la focaccia italiana incontra il pollo fritto americano? Nasce The Focaccia, la nuova proposta di @kfc_italia , e a raccontarla arrivaFabrizio Brienza, creator italo-americano e ā€œExpert Of Gusto Italo-Americanoā€. Per la campagna, firmata @dude_frames , il brand gioca proprio sulla contaminazione tra i due mondi con un mockumentary ironico, tra assaggi, interviste e linguaggio social. Ma non eĢ€ solo un video: nei prossimi giorni il concept continueraĢ€ a vivere sui social, nei commenti e persino nel packaging.
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Italian non-profit organization FightTheStroke Foundation addressed systemic representation gaps across commercial media with the rollout of 'A Truly Cerebral Campaign' in 2026. Aimed at redefining public understanding of Cerebral Palsy, the project centered on the reality that no single definition or face could embody such a wide-ranging neurological condition. The non-profit partnered with creative agency DUDE Milano to craft an integrated film that turned the camera directly onto commercial creatives, detailing an agency team overwhelmed by endless revisions after authentic auditions disrupted their neat assumptions. Grounded in extensive community consultations, the work expanded beyond film into a global digital talent archive that invited individuals with Cerebral Palsy to submit self-tapes showcasing their personal talents, hobbies, and professions. This infrastructure-first approach deepened FightTheStroke's collaborative partnership with DUDE Milano, building upon their 2025 communications to establish permanent, practical resources for inclusive storytelling across the wider creative sector. Ad Agency: DUDE Milano Brand: FightTheStroke Foundation Director: Tommaso Pitta DOP: Luca Esposito Sound Design & Mix: OperaĢ€ Music Media Agency: Kotton Country: Italy Occasion: World Cerebral Palsy Day (October 6) Year: 2026 . . . . . Cerebral Palsy Day, PSA, Ad Agency, October 6, Advertising, Marketing, Creative Ads, Awesome Ads
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Now thatā€™s a brief you canā€™t really brief. FightTheStroke Foundation and DUDE Milano turned the struggle of trying to explain Cerebral Palsy in 30 seconds into the campaign itself. Because Cerebral Palsy doesnā€™t look the same for everyone. And thereā€™s no single story that can explain it all. We just loved the cool, effortless way this campaign explains something so complex and gets the message across. @fightthestroke Agency: @dude_frames #CerebralPalsy #WorldCerebralPalsyDay #Brief #DisabilityAwareness #Insightful [World Cerebral Palsy Day, Fight the stroke foundation, Dude Milano, Purpose Driven Advertising]
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KFC Italia Hires a New York Italian-American to Settle the Focaccia Debate marcommnews.com/kfc-italia-hirā€¦ #MarCommNews @dude_frames @kfc_italia
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šŸ’š Buona Giornata Mondiale delle Persone con Paralisi Cerebrale! Oggi ti presentiamo ā€œA Truly Cerebral Campaignā€ nella versione sottotitolata in Italiano: il nostro nuovo film internazionale, sulla sfida di rappresentare la Paralisi Cerebrale e su cioĢ€ che accade quando la realtaĢ€ continua a riscrivere il copione. #TrulyCerebral #WorldCerebralPalsyDay #ParalisiCerebrale
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Siamo felici di annunciare che Sink di Zain Duraie e Narciso di Marcelo Martinessi, entrambi tra i lungometraggi in concorso alla seconda edizione di Milano Film Fest, sono stati scelti rispettivamente da Giordania e Paraguay per rappresentare i propri Paesi nella corsa allā€™Oscar 2027 per il Miglior Film Internazionale. Un traguardo importante per due film che abbiamo avuto il piacere di accogliere al festival e che ora proseguono il loro percorso internazionale verso la shortlist dei 15 titoli selezionati dallā€™Academy, che saraĢ€ annunciata il 15 dicembre 2026. Narciso arriva a questo nuovo appuntamento dopo aver conquistato anche il Premio FIPRESCI nella sezione Panorama della Berlinale. Siamo orgogliosi di averli avuti con noi e non vediamo lā€™ora di scoprire dove li porteraĢ€ questo viaggio! #milanofilmfest
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Recently I had the honour of being part of this amazing project: a campaign raising awareness about Cerebral Palsy. Much like our protagonists, I didnā€™t know much about it before this experience and this was an incredible opportunity to learn, to listen, and to meet some truly inspiring people who navigate life with so much grace, strength and rhythm. Thank you everyone involved in bringing this project to life - a HUGE team of incredible talented professionals. A special thanks to everyone at @dude_frames and @fightthestroke for EVERYTHING, @sticasting for giving me the opportunity to take part in the casting and sending my selftape, @tommaso_pitta for the trust and for being so kind and precise with his direction, and to my wonderful castmates with whom I got to share some beautiful moments both on and off screen @celinaacotedeparis, @aishwarya_falke, @fabio.tarditi šŸ«¶šŸ½ and, as always, thank you to @giovannifilippi_ and @visionstreetcasting for having my back ā¤ļø Everyone go check it out:https://www.fightthestroke.org/trulycerebral
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