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17
I HOSTED MY OWN SONY EVENT. WTF ♥️

Okay. The past couple of weeks were pure chaos. I’m finally more or less recovered, so it’s time to look back.
Last Thursday I hosted my first Sony event at Boldhouse. My own event. And it threw me straight back to last year at Strade with my dad, when we had zero reception for three hours and actually talked while we were waiting for the riders. I remember thinking it, and I remember saying it to my dad: I was done with photography. My clients were great, genuinely, but I’d lost my creativity and my fun for a while.

Fast forward to now: I’m hosting my own Sony event, and a day later I’m in Italy for Strade with MAAP. Everything ahead looks insanely cool. Things are going really well, maybe too well, and it keeps dragging me back to last year. Because what’s happening right now is, cliché or not, literally a childhood dream.

About the event: in short, it was exactly how I wanted it. Boldhouse, my second home, a basement packed with ridiculous talent. No corporate nonsense. No stiff presentations. Just people connecting, talking, and going out shooting together. And sorry, but nothing beats the sight of a table filled with Sony toys. Lenses everywhere (300mm, 50–150, 35mm), the newest bodies… We thought people would leave around 6PM. Instead, at 8PM, a full table of strangers was still there, having dinner like old friends. Candles, pizza, Ben Howard playing in the background, talking about the new Sony gear.

On Saturday, when I was standing on Piazza del Campo in Italy, I went and sat down and stared into nothing for half an hour. I was so happy it was all over. Really happy that it became 100% what I wanted it to be. This was genuinely f*cking insane.

There are a lot of people I need to thank, but one person especially: @marthevanneste. I had a plan in my head, but with me it often stays a plan. She made it 150% real.

MERCI MERCI MERCI. ♥️

Thanks to Sony. Thanks to everyone who came.

Little Lars dreamed about this so hard.

#sony #photographer #sportsphotographer #sonya1 
#photography 

🤝 @sony.benelux // @orbea // @boldhouse // @defietsambassadegent // @giuseppespizzeria.be
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