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Good Mess

@eatgoodmess

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🍰 Baking mixes that are good for your gut
🌿 Gluten, dairy, and refined sugar free
⏱️ Bake treats in minutes!
🛒 @wholefoodsuk @planetorganic
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welcome to boughtwithmyeyes an account dedicated to packaging i love, as a self-declared packaging auditor i’ll be judging everything from readability and aesthetics to materials and overall quality. because sometimes the packaging really is the reason you buy something brand will be tagged too, and if I end up buying the items😏I’ll rate them too. if you have some packaging you love? send it my way. i’d love to see it First on the list @eatgoodmess Readability: 10/10 Instantly see that it’s made with almond flour so if you know your a nut allergen you stay away instead of finding out sooner rather than later. The size of the text and font as well makes it feel chic like an elevated baking experience. As a dyslexic I found it super easy to identify Aesthetics: 10/10 I love anything that’s drawn but thought a bit outside of the box with, carrot cake isn’t a immediate recognisable dessert so the little carrots just hanging around are so cute Quality: 9.5/10 The packaging doesn’t feel like it’ll pierce or any of the mix will leak out, would be nice if it was textured paper though I do feel like that’d be on brand for them. Textured paper with a sealed inside but still love this packaging too. Overall rating: 9.84/10 ⭐⭐️⭐️⭐️⭐️
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September so far! - [some gifts / invites] @chanluu taffeta trousers coming out for a second A/W My favourite piece at the @saatchi_gallery Sun & Moon exhibition More 🌞🌞 Try on sesh @withnothingunderneath Took my dad to @kismet.ldn Monkfish in chilli butter @kismet.ldn Loved it so much I booked to go the second night Queen B 🥹💛🐝 Red light for hair growth, red light for ankle pain and red light night light Lymphatic drainage cause @labonnebrosse now do body brushes 📷 @by.clairemenary Cookies so easy I could make them one handed @eatgoodmess Try on pre-shoot Dressing room in the bathroom, 20 people in the house Indian summer brunch 🎣 @elevatewellnessuk salted vanilla protein cold foam matcha 👌🏽 Excited to try @eadem.co Making a recipe from @nataliechassay’s Substack
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I built The Food Lab to share what I know. I'm realising that's only half of what founders actually need. This week, I had the real privilege of interviewing Andrea Kazan, founder of @eatgoodmess , and Jenny Lewis, co-founder of @the_modernworld Two conversations I'm still thinking about. Andrea built Good Mess around a clear vision: a healthier, clean-label alternative to the standard baked goods and baking mixes category. It took a lot of trials to get there, but she never gave up on that vision. What stayed with me was how she approached sampling: from curiosity. Genuinely trying to understand what was and wasn't working in her product, even though it wasn't easy! Jen and Matt do something that sounds simple but is actually quite rare. Before their clients even think about a logo, they help them uncover the story behind their brand: why they started, what they're building, and how to communicate it in a way that's genuinely theirs. The visual identity comes after. Always. Two completely different businesses with very different challenges. But the same thread running through both: founders who are clear on their vision make better decisions at every stage. So far, The Food Lab has been about sharing what I know: flavour diagnosis, repeat purchase, how to stop wasting months with the wrong supplier. But those conversations reminded me of something. Expert knowledge only goes so far. Sometimes what founders actually need is to hear from someone who's been through it and came out the other side. So I'm changing things up. I'm opening the Lab to food and drink founders, to talk honestly about their products, their stories, and the challenges they've faced. And I'm bringing in experts from across the industry too: brand strategy, retail, marketing. Because even the best-tasting product needs the right story and strategy behind it. Stay tuned. I'll be sharing when the first episodes go live very soon 👉 link in bio
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Stealth to Wellth Ep.5 #founder @eatgoodmess What if cake didn’t need a “cheat day”? Good Mess is built around a simple idea: indulgence without compromise. You can care about your health goals, still have the cake and actually enjoy it. 3 lessons from Andrea: 1. Health challenges can be a catalyst for innovation - many of the most interesting ideas shaping the future of food start with founders trying to solve a problem they’ve experienced themselves. 2. Founders need a better feedback loop with consumers - especially when deciding what flavours, formats and products to build next. 3. Indulgence and health don’t have to sit on opposite ends of the spectrum - the opportunity is to create products that let consumers have both. The future of wellness isn’t about deprivation. It’s about better choices without the compromise. Full conversation in the reel 🎙️
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Some favourite moments from a gorgeous few weeks :) just wish that it could be London summer all the time 🥹💛🌟
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Without a clear value proposition, you can't do anything else in business. @andreakazan shares why standing out in a crowded market starts with knowing the exact problem your product solves. Tap the link in bio to watch the full interview and see how she built a retail-ready food business from scratch! #RecipeToRevenue #NewEpisode #ValueProposition #FounderAdvice #FoodBusiness
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You don’t have to figure out production and retail logistics completely on your own. Scaling a brand successfully comes down to finding partners who take the time to answer your questions and actually protect your vision. 🚀 Stay tuned, the full conversation is dropping soon! #RecipeToRevenue #Teaser #CPGFounder #FoodBusiness
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Market research doesn't have to be complicated. @andreakazan started by physically mapping out grocery shelves, then immediately put her product in front of real buyers using temporary branding—and sold out completely. 🚀 Stay tuned, the full conversation is dropping soon! #RecipeToRevenue #Teaser #CPGStartup #FoodBusiness
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Some delicious new gluten free & plant based flavoured cake mixes have just dropped over at @eatgoodmess along with some additional character illustrations 🍰 Make sure to grab yourself a pack! Available at @wholefoodsuk @planetorganic @healf #packagingdesign #brandidentity #branding #illustration
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Products That Made It Into My Basket - Whole Foods Wood Wharf Edition 🛒 As a founder, and someone who’s dairy- and gluten-free, I’m always on the lookout for new products to try at @wholefoodsuk. Honestly, browsing the aisles and discovering new brands is practically a hobby at this point 😂. These are the products that genuinely made it into my basket during my visit to the new Wood Wharf store this week - from female founded brownie mix to high protein tempeh crisps. Which products catch your eye? 👀 #WholeFoods #WholeFoodsMarket #GlutenFree #foodshop #dairyfree
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Shopping is always more fun when it’s at @wholefoods and full of challenger brands 🔥 Current brands catching our eye: ✨ Dash ✨ XOXO ✨ Living Things ✨ Lucky Saint ✨ Doughlicious ✨ Pip & Nut ✨ Manilife ✨ Good Mess ✨ Marleybones ✨ Punchy ✨ Zooki ✨ OHMG Whole Foods always gives challenger brands the space to properly stand out ⚡ Bold branding, great packaging and shelves full of brands doing things differently 🤝 #challengerbrands #brandsdoingthingsdifferently #wholefoods #grocery
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If you ain’t pretty, you ain’t allowed in my home!!! Back at it with a round up of stunning af packaging that would make me swipe my card immediately👏 No brand designer is safe in a sea of nicely packaged goods. If you have been victimized by cute packaging taking all your money raise your hand🙋‍♀️
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