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‘Northern Pride’ - New Balance Made in UK at HIP - a poem by John Joseph Holt

John Joseph Holt is an award-winning writer, artist and founder of documentary publication LAW. A portrayal of the beautiful everyday in Britain - overlooked stories immortalised in print.

The poem is a mixture of conversations John had with people in local shops, processes learnt ‘on the line’ at the Made in UK Flimby factory, and memories of going to visit his Gran in the Lakes growing up. “I Imagined it as a pair of shoes leaving the factory and passing through the landscape before arriving in store or at someone’s front door.”

New Balance’s Made in UK range is a collection of special, hand-crafted models made in Flimby - a small village in Cumbria with a population of 1700 people. A proud symbol of British shoemaking craft.

The New Balance Made in UK SS25 Collection is available online and in both our Leeds and Manchester stores.

@newbalancelifestyle @johnjosephholt @law_magazine
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@mancity × @cpcompany FW24 Starring @philfoden, @jeremydoku & @nathanake

Last year, we built on the campaign that launched the partnership between Manchester City and C.P. Company - this time bringing back the fans we cast in the original project, seeing them meet their football heroes on set.

Creative Direction & Poem by @johnjosephholt @law_magazine
Production Company: ANTFARM @antfarmfilms 
Producer: @finmulligan 
Director of Photography: @pjmortlock
Focus Puller: @samuel_j_james 
Clapper Loader: @liamlyallcamera 
B Camera Operator: @aarondunleavy
Gaffer: @tunstallfilmservices
Sound Recordist: @sweetmanbrad
Styling: @sophs.le
Art Director: @edkel2020
Runner: @elliefox3
Post Production House: Picture Lock
Editor: @friendlydictator
Colourist: @aarondunleavy
Sound Design & Mix: @klong_sound
Camera Hire: @panavisionofficial
Lighting: @anttechnicalservices
16mm Scan & Processing: @kodak_shootfilm
Special thanks to: @rawtape, @pleatartists @thegiovannino
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@archieerskine about to put the pressure on 2025 🗜️💥 

We are excited to support, expand and elevate the creative collaborations with @mazza_l20 bringing Archie’s vision to life ⚔️🎬

Special thanks to everyone who supported in making this happen 🖤

Artist: Mazza 
Track: Complicated 

Director Archie Erskine
Executive Producer: KC Locke
Producer: Jenny O’Sullivan
Production Company: Swords & Eagles 
Director’s Rep: Marisa Garner
DOP: James Killeen

1st: AD Ben Plummer
2nd AD: Ash Spall
AD: Runner: Ellie Fox
Production assistant: Ed Kelly
Grip: Curtis Hudson
1st AC: Danny Usman
2nd AC: Alex De Palma
Camera Trainee: Joe Cummins
Gaffer: Lee Symington
Spark: Seano 
Runner: Dom Dilger 
Photographer: Charlie Birch
Security: Rolla Security
Catering: MADE Catering   
Label: Michaela Brown, Erica Adriko

Background cast: Nemesis casting & Face agency 
Camera: Panavison 
Lighting: Drop City 
Post producer: KC Locke 
Colour house: Harbor
Colour Producer: Sarah Banks 
Colourist: Karol Cybilski
VFX: Null Studios 
Scribble Animator: Kcoyi
VHS: Marv
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Edit for @jorjasmith_ “HIGH” with @swordsandeagles and @kc.locke 🪩💎✂️

Director: KC Locke
Exec Producer: KC Locke & Jenny O’Sullivan
Directors Rep: Marisa Garner
Production Company: Swords & Eagles
Producer: Jordi Estapé Montserrat
DOP: Stefan Yap
Production Designer: Jenny O’Sullivan
Editor: Jamil Shaukat 
Artist: Jorja Smith
Label: FAMM 
Commissioner:  Erin Corrian-Alexis

Photographer: Ivor Adamah-Lawson
Label Assistant: Amira Johnson

PM: Klevis Krasniqi

1st AC: Danny Usman
2nd AC: Ken Carson

Gaffer: Nick Platt
Spark: Ronnie Emmerson
Hairstylist: Danielle Igor
Makeup Artist: Carol Lopez Reid
Styling: Jordan Kelsey
Medic: Darren Easton
Medic Trainee: Gail Matthews
Cake Baker: Louise O’Sullivan 

Production Assistant/Driver: Ed Kelly
Runner/Driver: Dominic Tariq Dilger

Minibus Driver: Mark Collins
Hummer Driver: Abdul
Convertible Driver: Tiger Lilli Van Temperley
Cast Motorbike Rider #1: Stefan Horrocks (Blue)
Cast Motorbike Rider #2: Kyle Donald (Blue & Black)
Cast Motorbike Rider #3: Robert Hobbs (Green)
Couple (Male): Matthew Paulley
Couple (Female): Meera Solanki

Bus Stop Dancer: Axel Havnen
Rollerskater: Sophia Shah
Post Producer: KC Locke
Editing House: Picture Lock
Colour House: Rascal Post
Colour Producer:Jai Durban
Colourist: Dan Levy
Titles: Bimmy
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New edit for @cpcompany @mancity @antfarmfilmservices @johnjosephholt 🌹⚽️✂️

I loved how this was a continuation from the last project and we got to use the same key characters again. This time in a completely different setting whilst they interact with their favourite players. 

Manchester City × C.P. Company FW024 
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Client: @mancity @cpcompany 
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Production Company: Antfarm @antfarmfilmservices 
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Creative Direction & Poem by @johnjosephholt @law_magazine
Producer: @finmulligan 
Director of Photography: @pjmortlock 
Focus Puller: Sam James
Clapper Loader: Liam Lyall
B Camera Operator: @aarondunleavy 
Gaffer: @tunstallfilmservices 
Sound Recordist: @sweetmanbrad 
Styling: @sophs.le 
Art Director: @edkel2020 
Runner: @elliefox3 
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Post Production House: Picture Lock
Editor: @friendlydictator 
Colourist: @aarondunleavy 
Sound Design & Mix: @klong_sound 
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Camera Hire: @panavisionofficial 
Lighting: @anttechnicalservices 
16mm Scan & Processing: @kodak_shootfilm 
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Featuring @philfoden , @jeremydoku , @nathanake , Tal, Yaya, Lazarus, Winston, Elliot & Kaiah.
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special thanks to: @rawtape @pleatartists
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This is my favourite passion project I’ve ever worked on and it’s just won Los Angeles Film Awards, Oniros Film Awards New York and San Diego Movie Awards for best music video 🏆💎 We also got nominated for the @ukmva for best rap video this year and it’s sick to see the recognition for something we all worked on endlessly for months. 

This one was such a special project because we got to go through the entire MEEKZ universe creating Mini Me’s as the pinnacle of that series. 

I’ve been working with @kc.locke for so long now that the workflow is just as efficient as possible and we try push for the maximum we can get out of a video. We always share ideas and Showcase was on our hit list for time, we discussed using that in a video back when we were doing Like Me as it’s pretty much the origin of the MEEKZ character and a Manchester staple. 

The main thing with VFX heavy videos is that we plan things to the dot. KC will make his treatment and then give it over to me with the song. I’ll start to put things together in a timeline as a pre-viz, this for me is the key to cutting videos like these. It’s all about giving the right sequencing and timing to reveal scenes in tandem with the music and give the viewer that feeling of surprise and sitting at the edge of your seat to see the next insane scene. It’s an interesting way to edit, when I build a cut like this I have to use the images of the treatment and predict what the actions of the main character will look like so we can time each scene on the day. Once I’m editing to blue/green screen I have to almost super impose what I imagine the scene to look like, the direction the train travels in, what height will we be at, how will everything interact when done so I can make the decisions of what the detailed cuts now are within our pre-set segments. 

Big shoutout to @noahkayma my brother as he is the absolute genius who runs LMNTL and he just creates VFX with such detail and thought that we couldn’t have asked to work alongside anyone better for this project. The process was long and heavy but with all of us pulling together we managed to create a piece of work that’ll stand the test of time! Love to the team 🫡💎
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Our video Mini Me's has now won 3x 🏆 Best Music Video awards in Los Angeles, New York & San Diego 🤩

It's surreal to see the video gaining global recognition! 🌍👀 

A heartfelt thank you to everyone who believed in this vision and joined us on the journey to bring this video to life. Your dedication and passion made it all possible. Here's to our success! ⚔️🦅🌍
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HIGH 🫧🪩🎂💎🔦⚔️ @jorjasmith_
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🫧🪩🎂💎 @jorjasmith_ 

Love to the @swordsandeagles family ⚔️🦅🫶

Director: KC Locke
Exec Producer: KC Locke & Jenny O’Sullivan
Directors Rep: Marisa Garner
Production Company: Swords & Eagles
Producer: Jordi Estapé Montserrat
DOP: Stefan Yap
Production Designer: Jenny O'Sullivan
Editor: Jamil Shaukat 

Artist: Jorja Smith
Label: FAMM 
Commissioner:  Erin Corrian-Alexis

Photographer: Ivor Adamah-Lawson
Label Assistant: Amira Johnson

PM: Klevis Krasniqi

1st AC: Danny Usman
2nd AC: Ken Carson

Gaffer: Nick Platt
Spark: Ronnie Emmerson
Hairstylist: Danielle Igor
Makeup Artist: Carol Lopez Reid
Styling: Jordan Kelsey
Medic: Darren Easton
Medic Trainee: Gail Matthews
Cake Baker: Louise O’Sullivan 

Production Assistant/Driver: Ed Kelly
Runner/Driver: Dominic Tariq Dilger

Minibus Driver: Mark Collins
Hummer Driver: Abdul
Convertible Driver: Tiger Lilli Van Temperley
Cast Motorbike Rider #1: Stefan Horrocks (Blue)
Cast Motorbike Rider #2: Kyle Donald (Blue & Black)
Cast Motorbike Rider #3: Robert Hobbs (Green)
Couple (Male): Matthew Paulley
Couple (Female): Meera Solanki

Bus Stop Dancer: Axel Havnen
Rollerskater: Sophia Shah
Post Producer: KC Locke
Editing House: Picture Lock
Colour House: Rascal Post
Colour Producer:Jai Durban
Colourist: Dan Levy
Titles: Bimmy
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