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@ehlandco

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43 MONTHS OF ÖUGIE! 2026 has been busy. Bouncing between LA and NYC is a dream. I designed our first diamond collection (so in love) and we’ve taken custom to the next level. Ever since we started working with stones (a long, intentional time coming but SO HAPPY WE’VE ARRIVED) I’m feeling such a fun shift in the brand and where it’s going. Every day I’m excited that this is what I get to do. Some favorite moments from the last few months: 1. I literally love my downtown LA production days 2. Ending our NYC diamond preview event turned party night at the Hotel Chelsea correctly. This will be one of my fav nights ever forever 3. I really designed my dream ear stack. Obsessed 4. Delish outtake from our diamond preview event at the Roosevelt Hotel in LA. @bugflorals is always making our spreads amazing. 5. BTS from our shoot in NYC 6. LUCKY to have the most amazing production teams behind me 7. Being a small and sparkly part to your love stories >>> 8. Fulfilment in DTLA. New packaging is coming (eventually) 9. Did someone say Ö Bridal??? Shhhh 10. Me x Ö x the NYC subway 11. NEW STYLE STAY TUNED ;) xoxoxo Ken
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@loirenyc !!!!!! for @ehlandco
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Sparkly stuff loading
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WELCOME TO ÖUGIE
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Last month, we had our first dedicated brand shoot in New York City. This shoot was an exploration of a new era we’re stepping into - more grown, more editorial, more refined - while forever keeping the ÖUGIE edge. Lookbook 07: Presence is online now. Link in our bio.
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BTS of our recent NYC photoshoot: camcorder edition
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Bury us in this fit/stack combo ty
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TALITHA IN THE LARGE TUBE HOOPS
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Yesterday ✨ #bts
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BTS of our first dedicated brand shoot in NYC this weekend. ÖUGIE is moving into our editorial era... This was the first time shooting primarily for high-res imagery instead of iPhone content (my usual comfort zone) so instead of snapping away on my phone, I was mostly directing from behind the tethered screen and I’m so excited with how it turned out. We have gorgeous imagery to share and I’m looking forward to seeing how it lands on social compared to our usual content. This year is about experimenting, pushing boundaries and creating. xo Ken
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All you need are good accessories: Exhibit A
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