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For The Modern Gentlewoman.
Edition No. 15 | Issue One - Now Live
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Substack missive . . . 
We’re the customers every Australian fashion brand says it wants. So why do some not seem to want us? 🤔
Labels are disappearing, campaigns are cast with 20-somethings & women with taste (and many with the means) are left wondering where to shop.
I know, I know, the industry & the media love youth but mature does not mean daggy. 
Cast a grown-up. Cast a few. Watch what happens to sales.
New on my Substack. 
Link 🔗 in bio 
And here: https://melissahoyer.substack.com/p/where-do-grown-women-shop-now-asking?r=7em1t&utm_medium=ios Where do YOU shop now? Tell me below 👇
#style #fashionover50 #fashion
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From First Nations storytelling to experimental design, 12 Australian labels brought their own point of view to Paris.

Held at Galerie Poggi during Paris Fashion Week, the Australian Fashion Council’s debut Australian Fashion Rooms showcase put their collections in front of international buyers and media.

Our editor @kirijohnston stepped inside for a closer look. Swipe to get to know the labels.

Which one is on your radar?

#style
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Hear from some of our designers about #AustralianFashionRooms, hosted at the Australian Ambassador to France’s Residence in Paris 🇦🇺🇫🇷

A special thank you to Her Excellency Ms Lynette Wood for hosting us, and to the incredible global fashion industry who joined us to celebrate and champion Australian designers on the international stage.

Australian Fashion Rooms is supported by Austrade through the Trade Diversification Network under the Accessing New Markets Initiative, and by the NSW Government through Create NSW under the NSW Fashion Sector Strategy 2025–2028.
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