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Ethos Group

@ethosgroup

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Full-service strategic communications, consulting and management agency for iconic talent and brands.
Co-founded by @jaclynreilly + @yessplz
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Choosing the right person to represent your brand has never been more critical, so join us next week for a webinar on how to navigate this high-stakes space with confidence. Hear from industry leaders who shape brand-ambassador strategy from distinct vantage points: Elaine Shui, Head of Client Services at creator and social agency Whalar; Kirsti Yess, Co-Founder of entertainment and sports communications agency Ethos Group; and Jessica Nguyen, Senior Specialist of Influencer Marketing at Sony Electronics. Together, they’ll break down what truly matters when selecting a brand ambassador—from audience fit and values alignment to risk management and long-term planning.
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Our real life Angel got her VS Angel wings ✨🪽✨ Seeing this dream come true for @angelreese5 is something I may never get over. She is truly one of one and the work she put in to achieve this goal was unmatched. We laughed, we cried, we were running on Diet Cokes and adrenaline and I wouldn’t have it any other way. I love this girlie and this team and there is no ceiling in sight for us. On to the next my queens 🧹🧹🧹
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Lauren Harwell Godfrey’s path from ad world creative to celebrated jewelry designer offers a masterclass in brand storytelling and reinvention. With the launch of “1975”—Harwell Godfrey’s most ambitious collection to date—Lauren reflects on building a brand rooted in symbolism, purpose, and risk-taking. Read our full interview on theprnet.com/industry_profiles now.
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Where hospitality meets sports. 3D Render by: @seathalism Agency: @thesubtitlegroup
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Celebrity partnerships can be powerful brand amplifiers, but how do you measure their true impact? Beyond the buzz, real ROI comes down to strategic alignment, audience engagement, and long-term value. Learn the key factors that turn celebrity collaborations into measurable success—no matter the brand or partnership—from Violetta Group, The A List, Parker|Phoenix Public Relations, BPCM, TMpr, Hollywood Media House, Agency Cliquish, Ethos Group, and Becoming Iconic & Iconic Magazine via link in bio now.
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Last licks from SB LIXXXX. Full heart. So many of my first Super Bowls were spent with @cam and having him do Angel’s first live @unapologeticallyshow at her first Super Bowl speaks volumes to his character and who he is as a person. Every year I’m reminded how important it is to spend quality time with the people in this industry I love so much and those who have helped make my career and business what it is today. Eternally grateful for @cafx23 for throwing me in the deep end so early in my career and letting me get the experience of working Super Bowl week with some of the best athletes in the world. Until next year. Hopefully my feet are healed by then!
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ICONIC. Not only to be on the cover of American Vogue, but Angel Reese is the first professional basketball player EVER to have a solo cover of @voguemagazine. I’ve had the privilege of working with legendary tennis players, the best NFL quarterbacks, NBA All-Stars and gold medalist over the last 15 years, but the cover of American Vogue is a first for me too. I still get butterflies when I think about this cover and the work it has taken for us to get here. For Angel to accomplish this at the young age of 22 speaks volumes to her work ethic, drive and the power of her brand. Her brand transcends beyond the W, the game of basketball and sport in general. The way she has been able to captivate our country being unapologetically herself and withstand the negative, not so glamorous parts of being in the spotlight all while still excelling in so many areas is beyond commendable. I’m forever grateful for @jeanine_ogbonnaya’s call two years ago when Angel was heading into her first March Madness at LSU. She knew everything was about to change and welcomed @yessplz and I onto the team with open arms (slide 3 for team dynamics). Thank you to the entire Vogue team, Anna, Keaton and especially @naomielizee and @leahfayec who believed in Angel from the very beginning of our Vogue and fashion journey, which now seems like many, many moons ago. The first 7 days of 2025 have beaten me down in more ways than I expected, but we are here today, will continue to grind and thrive and as monumental as this moment is this is still just the beginning 🚀🚀🚀
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‘Tis the damn season ✨✨✨ Three whirlwind weeks filled with the people I love the most ❤️
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Fall edit and the best of 2024 Scorpio szn✨✨
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@angelreese10 you are one-of-one my girl. You challenge me, you implement feedback, you strive for greatness always and you make me a better executive every single day. It’s been an honor to be on this journey with you over the past year and we are still just getting started.   Major thank you to @voguebusiness for highlighting our strategy and approach to Angel’s iconic WNBA draft announcement and for truly embracing female athletes in the fashion world. Link to the full story in my bio.   “Vogue has the remarkable ability to transform a significant moment into a cultural phenomenon, so earlier this year as @yessplz and I were strategizing with Angel and our partner @jeanine_ogbonnaya on how Angel should announce her decision to declare for the draft we knew we wanted to elevate and differentiate her from the way other collegiate athletes historically have announced their decision,” said Jaclyn Reilly co-founder of @ethosgroup. Angel looks up to iconic athletes like Serena and Venus Williams and Vogue handled Serena’s retirement announcement so beautifully, so we shared a two-pronged approach with Angel that would not only lean into her love of fashion but also be an ode to the last four years of her collegiate career and the fan base that has been with her since the beginning. We knew Vogue would be the perfect partner to elevate Angel’s vision and message in a way that transcends sport and stays true to who Angel is as a woman and an athlete.”
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It was quite the fall, y’all 🍁
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Like A LOT of other people, my @onepeloton bike got me through the pandemic (though it’s important to note I’ve been a rider since 2016 😉). During a class taught from her own home, @robinnyc talked about her practice of journaling, and a lightbulb went off for me. What if you could take the power you feel from your workout—the mantras spoken, the questions asked—with you everywhere else? Robin’s hustle is real, and she brings it to every project she says yes to, including this journal: “power” isn’t just physical. And if you’re a real one, you know she means it when she pulls out the yellow 🚴✏️💛
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