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GM Social & Influencer @luxury.escapes 🌍
Behind the scenes of luxury travel ✈️
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We sat down with someone who actually reads your pitches for a living!! 🙏🏼

Eugene is the GM of Social and Influencer Marketing at one of the biggest travel brands, and he hires creators every single week. So instead of guessing what brands want to see in their inbox, we just asked him.

Does follower count actually matter?
What makes a pitch stand out?
What makes him delete one without even replying?
Whether a media kit is worth sending?
What the best pitch he’s ever received looked like?

Swipe through for a taste of what he told us, and comment “PITCH” if you want the full breakdown.
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OFFICIALLY INTRODUCING THE DIMUS 🤍😭✨💍 @vanadimu @dusica1
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Before the Butter 🧈 MUM there were a lot of baking and homestyle eras.. (using butter) for myself.

Growing up, through school into uni days, into modelling and NYC travel.. food + cookies + cakes + pretzels 🥨 were a big thing for me.. then came making it all into a full time career, online and brick & mortar retail platform through my beloved and first child @bakemecakeme 🍪💕

I’m really excited to see where this next chapter goes for my personal brand inclusive of all of my baking experience and the 1000s of cookies & cakes that have been made.. mostly all with BUTTER 🧈 

The butter mum really is just all the things I’ve always loved, rolled into one 🫶🏼 Feeding my family, cooking, baking, creating, visual merchandising, art, design, music and making everyday life feel a little more fun (and a little more buttery because I feel everything on the supermarket shelf these days has no real butter and everything tastes better with butter 🧈🥰)

#thebuttermum
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