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Room 101 for perfumes you say @hemel_fragrance? Ok then, here’s my first three (the first of which is my biggest bug bear) #room101 #perfumedustbin

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Second quick video of the day is to do with a wonderful event that was put on my @pulseofperfumery where they invited @dimitriweber from @goldfield_and_banks_australia to talk about his fragrances, inspirations, ideas and future projects.

This was a wonderful event where we all got to learn about the complexities behind their releases.

Also it was great to see an event in the north of the country to bring the fragrance creatives from the country together where they don’t normally get a chance or are ignored by the normal PR company!

Also within the vid are @mr_pop_peddles @amyjohnston.01 @daniellebrotherton6 @scentswithsarahxo @noted.by.a_ @fioreviewsfragrances @simplydaryl @thenichefox @thedrydownjournal @extraitdetudds @scentualise @peepbeepscollection @eaudepuffy @refined.scents_

#flawedfoolishandfragrance #fragranceevent #pulseofperfumery #goldfieldandbanks #dimitriweber

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Great night great launch congratulations to the team at @alburaqlondon
@riiffs_perfumes and special thankyou
lei
to @thecolognezone . Lovely people as always I meet there. Lovely fragrance so cleverly made. Watch the space for this one great for this transition period into autumn! @fioreviewsfragrances @thefragranceranker @extraitdetudds

#perfume #fragrance #perfumelover #fragrancereview #fragrances

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RiFFs Freeze In Flames 🧊🔥

Thank you @riiffs_perfumes & @alburaqlondon
This one is the one! The og Freeze was too masculine for me but this one is perfectly unisex and so juicy and the perfect amount of sweet 😋

Always a pleasure seeing my fellow content creators @fioreviewsfragrances @extraitdetudds @vanillaamaniaa @bobbinovz @aurahouseofperfume @hayley_mariefragranceaddict

#riiffsfreeze #fragrancetok #riiffs #newfragrance

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Im honestly blown away by this fragrance, it has completely taken me by surprise and is the most beautiful smooth sweet Oud I have ever tried @perfumeplugldn gas done an amazing job. Congratulations on creating an absolutely stunning fragrance @nooraynperfumes Midnight in Jeddah @extraitdetudds #perfume #fragrance #perfumes #fragrancecommunity #Noorayn

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Is it love of perfume or social pressure dressed up as taste?

Following on from a discussion at @jannahfragrance regarding impulsive vs compulsive spending, does social pressure and expectations play a part in our spending habits? With special thanks to @extraitdetudds for his assistance designing the slides.

#socialpressure #expectations #perfumeconsumerism #perfumediscussions

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Shout out to all that fragrance family that iv mentioned your all loved for your individual ways! This was actually pretty fun to do your now nominated to do a video give it a ago! 💕💕 #perfume #fragrance #perfumelover #fragrancereview #nicheperfume

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What better way to make fragrance shopping/sniffs more exciting than setting each other the challenge of finding fragrances for each other!? @fioreviewsfragrances @extraitdetudds

How do you think I did and what would you pick?

Fragrances featured are
Oud Stallion @maisoncrivelli
Lust in Paradise Extrait @exnihiloparis
Lift Me Up @initioparfumsprives Parfums Privés
Le Santal Le Blanc (I have and LOVE this) @vancleefarpels
Purpose 50 @amouageofficial

#perfumechallenge #perfumecommunity #perfumeforher #perfumeforhim #perfumetips

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@extraitdetudds who is well respected in the fragrance scene, and has a great way of captivating audiences with his story telling style of reviews. This is his take on Signature Oud! #Maisonvellure #foryou #fragrance

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The Great Gatsby Gala Highlights ✨

What an unforgettable evening celebrating the launch of Jolie Étoile. Seeing so many of you experience and fall in love with our newest fragrance made the night even more special.

To everyone who joined us, dressed to the theme, and brought such incredible energy—thank you. Your support, warmth, and presence made this celebration one we’ll always cherish.

We’re so grateful to have shared this milestone with you and couldn’t have imagined a more beautiful way to begin the journey of Jolie Étoile. Here’s to many more memorable moments together. 🫶🏻🤍

@lebonheurperfumes

#LeBonheurPerfumes #JolieEtoile #PerfumeLaunch #GreatGatsbyGala #LaunchEvent LuxuryFragrance TonesOfBeauty

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I set my fragrance besties @extraitdetudds and @fioreviewsfragrances to find me a challenging fragrance....here is how it went!

Drop the most challenging fragrance you've ever tried in the comments!

#perfumerecommendations #perfumeshopping #oudfragrances #nichefragrance #perfumes

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