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PR by @fallonpr
media relations + influencer partnerships
for purpose-driven consumer brands
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Little fruit bats night out 🦇🍓 @smirnoffusa x @brittany_broski @fallonpr
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September, you were a crazy (& busy) month… full of family, work, holidays, meaningful moments, fun nights, and everything in between. A month that felt like a lot, in all the ways. 🤍 Here’s a little bit of it.
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NEW WORK FOR @eatprima 

Could not be more obsessed with this campaign. When @lizzieverett shared the concept with me I was immediately sold. 

To launch Prima’s new Mint Chip bar, we leaned into the brand’s “Nonna Approved” ethos with a campaign that playfully nodded to the Girl Scouts Thin Mint. We dressed two nonnas in full Girl Scout uniforms and shot them in my favorite Chicago neighborhood, Little Italy. We turned a simple product launch into a story about clean ingredients, generational trust, and a little bit of mischief. 

Keeping both locations within a five-minute walking radius, we moved efficiently through the shoot out of respect for our talent and wrapped photo and social video content in three hours.
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fringe & friends 🐎
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