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Blackberry Fifty is not a traditional book — it’s an experience. These pages are full of surprises, from lists and house plans to guest book entries and original illustrations. You’ll even find a few moments where turning the page goes beyond the ordinary. Pre-order your copy at the link in our bio. #BlackberryFarm #BlackberryFifty
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When you're searching through over 50 years of history, you experience a range of emotions – delight, sadness, nostalgia, laughter. It’s a special experience to reconnect with all those memories and uncover evidence of years of friendships, teamwork and realized dreams. The biggest challenge when putting together a project like Blackberry Fifty is deciding what to use and what to leave out. ⁠ ⁠ The research and writing of the book took us on an incredible trip down memory lane that extends beyond what you’ll see in the pages. It’s so special that team, guests and the Beall family have held onto things from Blackberry for all these years, and we’re so excited to share them in Blackberry Fifty. ⁠ ⁠ Pre-order your copy now at the link in our bio. #BlackberryFarm #BlackberryFifty
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For the past year, l’ve had the privilege and pleasure of working with a hardworking and creative team to produce this gorgeous book commemorating the 50th anniversary of the Beall family’s ownership of Blackberry Farm. We interviewed hundreds of people, and waded through tens of thousands of artifacts and photos in Blackberry Farm’s archives. Altogether, it tells an American saga. Spanning generations, BLACKBERRY FIFTY is about a family and a home. It’s about exploration, celebration, tradition, and growth. There’s delicious food and wine, abundant nature, and beautiful art and design. It also traverses triumph and tragedy. Come for the over 500 images, but stay for the incredible and unbelievable stories told by people you’ll definitely know, and many who you will not forget meeting in these pages. It publishes October 20, and is offered with two different slipcase options. Preorder in the link in my bio. None of this would be possible without the amazing people of @blackberryfarm, especially @sarahchabot, @katlsullivan, @andreamayrule, and, course, @marycelestebf. The design team at @ferebeelane put all of the words and ideas into beautiful form. And countless others, who you’ll find in this book, contributed their time, memories, stories, and talent to bring this story to life.
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𝘉𝘭𝘢𝘤𝘬𝘣𝘦𝘳𝘳𝘺 𝘍𝘪𝘧𝘵𝘺 — a story 50 years in the making. These 476 pages are filled with more than 100 contributing voices and hundreds of photographs woven together to capture five decades of incredible memories and moments. Coming October 20. Reserve your copy and learn more at the link in our bio. #BlackberryFarm #BlackberryFifty
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Get ready for a story 50 years in the making. #BlackberryFarm
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What do Blackberry Farm, Le Creuset, TUMI, and Marriott International’s Luxury Collection all have in common? These brands have all been influenced by the work of Matt Ferebee and the team at FerebeeLane. Twenty-five years ago, Matt was freelancing as a furniture writer in North Carolina. He had an English degree and thought he’d be a teacher. But he kept noticing something... When he wrote about how a sofa was made, who designed it, how many hands touched it before it hit the showroom — people leaned in. When he described what it looked like, they scrolled (or flipped) past. That instinct became the foundation of FerebeeLane, the brand and guest experience agency he co-founded with his partner Josh Lane over two decades ago. Their client list is nothing short of impressive...but it’s their relationship with Blackberry Farm that really ushered them onto the global stage. Stream the latest episode of Behind the Stays wherever you get your podcasts… A huge thank you to @lodgify for making this conversation possible. Use the code BTS60 at check out for 60% all annual plans between now and September 8th. @blackberryfarm @ferebeelane
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The Golden Issue of Blackberry Magazine is officially in mailboxes — and hopefully already finding its way to nightstands, back porches, and side tables, tucked into totes and backpacks, and settling into the hands of readers who will love it as much as we do. Kathryn Sullivan guided this issue so thoughtfully alongside Mary Celeste and the whole Blackberry team, and every page reflects the care of the talented writers, designers, photographers, and production teams who brought it to life. The stories inside are full of sunshine, melted butter, spices, and memories — the kind of moments that linger long after you turn the page. Reading it feels like a warm hug and a gentle invitation to celebrate life’s big and small moments. I hope you’ll find a quiet spot and settle in..
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It’s important to celebrate milestones, to acknowledge the incredible stories and experiences that built the foundation and raise a glass to the memorable moments still to come. Volume 014 of Blackberry Magazine was inspired by the opportunity to commemorate 50 years of seasons, traditions, recipes and relationships. ⁠ ⁠ These pages of this volume offer a glimpse into decades of storytelling at the Farm, the thoughtful evolution of ideas and experiences at the Mountain, and all the ways we share about life at Blackberry. ⁠ ⁠ Bonjwing Lee writes about the unique experience of being the collector of artifacts, memories and moments to help tell the story of five decades of hospitality. Isabel Burton shares the latest research for how thoughtful exposure to natural light can benefit us inside and out. Mary Celeste Beall talks with jewelry designer Danielle Sherman about what it means to create something mean to last for generations, and Olivier Krug raises a glass with us. ⁠ ⁠ The Golden Issue was designed to catch your eye from the moment you see it, and oh, how it shines. ⁠ ⁠ Enjoy the full experience of the print magazine, or connect with the stories and inspired designs of Blackberry Magazine in a fully digital format at the link in our bio. #BlackberryMagazine #TheGoldenIssue #BlackberryFarm #BlackberryMountain #BMTN
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We have really enjoyed working the folks at @reynoldslakeoconee to capture some beautiful footage across all of their land. This was a shoot for The Oconee Golf Course. One of 7 (soon to be 8) golf courses spread through Reynolds Lake Oconee. #golfcoursemanagement #golfcoursemarketing #aerialcinematography #inspire3 #commercialproduction
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LCC London’s annual Cannes Lions debrief at @thedorchester featuring Simon Cook, CEO of @cannes_lions & Anant Sharma, Founder of @matterofform 🤩 Guests pictured included Bamford, Patek Phillipe, Lauren Perrier, Netjets, Ennismore, Leading Hotels of the World, Corinthia Hotels and partners LCC Havas and Ferebee Lane
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Savannah Peach Week is back, and this year’s first stop is Ardsley Station. Created by Pearson Farm, Savannah Peach Week celebrates the season’s fresh peach harvest while highlighting the farm’s connection to Savannah’s vibrant food scene. Visitors can also purchase a 1/4-bushel box of peaches, with proceeds benefiting the CURE Childhood Cancer organization. For more information and a full list of participating locations, visit Pearson Farm’s website. #savannah #savannahga #peachweek #pearsonfarm #peaches farmtotable savannahfoodie foodtiktok
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We had a fun week in NC capturing stills for Crystal Coast Tourism with agency Ferebeelane. Super smooth production thanks to the T.E.A.M. AGENCY - Ferebeelane @ferebeelane Robbie Cobb - creative @robbiecobb Hannah LaScola - producer @hbxc27 Chris Bradley - director @tellwilliamduck Andi Staby - accounts Liz Frassetto - accounts PHOTO Amanda Bertany - Production @AmandaBertany David Morico - Digital @moricophoto Morgan Cooper - Gaffer @mrmorgancooper Michael Powell - Grip @mikepowell_g_and_e mikepowell_g_and_e On Location NC - rentals Cate Richards - PA @realcatiebear Natalie McCulloch -PA Jason Summers - Production Supervisor West Chambless - Drone @westchambless Robbie McKeithan - Wardrobe @robbie_mckeithan Diane Heller - HMU @dianehellermakeup Holly Sago - HMU Assist @shortstuffsago TALENT Britt Bradford @brittbradford50 Kathi Odom @camp_odom Jay Byars @iamjaybyars Jessi Byars @jessibbyars Bennett Crawford @bennettcrawfordacting Gianna Spagnola Reuel Belt @reuelbelt Danelle Belt thisisdanelle
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