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First Rodeo

@firstrodeo_agency

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Artist Mr B-Baby @mrbbaby did an amazing job designing and painting this mural on our wall on Whittier Blvd in East LA for @wingstop. Listen to her story about these wings and how she continues to beautify our community. . . . making something out of nothing.
Thanks to @firstrodeo_agency and @cirosarmiento for bringing this project for their client Wingstop. Video by @angellchavezz_ Big thanks to @directedbygerm and @nelemoenscasting for connecting us to Mr B Baby for this project.
Gracias to the ICU Art team that made this happen @janaopincariuart @keorock @vyalone @sonjiart @casuallivingmurals @jinamae

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Artist JEYD @jeydmurals designed and painted this Wings mural on our wall in East LA. The Phoenix rises out of the ashes and is reborn. Our thoughts go out to the people of East LA that had to endure the effects of the recent warehouse fire. People with grit and pride will rise above. Thanks to @firstrodeo_agency and their client @wingstop for sponsoring these murals. Scan the QR code, join the club and get 5 free boneless wings.
Thanks to the ICU Art team that helped to make this happen: @janaopincariuart @keorock @casuallivingmurals @jinamae @sonjiart

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@vyalone Wings mural in Echo Park with my son Stash Penn and our dear friend @kokosarte_ and her daughter Littlewing. We produced 5 murals around LA for @firstrodeo_agency and their client @wingstop. Scan the QR code, join the club and get 5 free boneless wings! Feeding the people one mural at a time. Love this black & gray style by VYAL!

Thanks to all the people on the ICU Art team that helped bring these to life @janaopincariuart @keorock @casuallivingmurals @sonjiart @jinamae

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What a fun campaign to be a part of. Thanks @firstrodeo_agency for inviting us to celebrate LA with you!

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"Having coached for Creative LIAisons before, I’ve seen the power of mentorship to shape young creatives’ paths. There’s so much talent out there, and we need it to help navigate an industry that’s become too complex. I’m excited to return this year to help the cohort push boundaries, knowing I’ll learn just as much from them as they do from me."

@cirosarmiento @firstrodeo_agency

#LIA #LIAawards #CreatedForCreatives #CreativeLIAisons #CreativeCoaching

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Where innovation meets New York edge.

The 2026 Baked in New York Executive Jury panel is here. New this year, Baked in New York, led by Jury Chair Omid Amidi (McKinney), celebrates bold work from New York–based teams, judged by leaders who understand what it takes to succeed in this market.

Official Deadline: 4.23.2026

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It’s been a busy week opening @firstrodeo_agency .

You see me chilling here… but I’m terrified. Excited, yes! Driven and confident, yes! But still terrified and I think that’s a great thing.

With the calls, texts and the news, I get a deep sense of gratitude.

I want to give all the credit to Teah - @tkaylove - Baby, you lifted me, kept me honest, kept me humble; you sat down with me and helped me during the long nights; you produced, wrote, did finance, put together spreadsheets and meetings and brainstormed with me, and many more. I’m in awe.

Thank you all for the kind words and good vibes. I hope this is the beginning of something special. It does feel that way.

Will this bomb? Will this win? I don’t know but my inner 5YO says let’s go for it anyway.

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El veterano ejecutivo creativo Ciro Sarmiento abre su propia agencia, First Rodeo

Inspirada en David Bowie y Guillermo del Toro.

Link directo a la nota completa en stories o en nuestra bio

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